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4 P's in Action

In: Business and Management

Submitted By theresawang1983
Words 658
Pages 3
Name: Liang Wang
Date: Sep 10th, 2013
The 4 P’s in Action
The largest traditional U.S. bookseller Barnes & Noble bookstore is facing and work their way through a difficult period. Sales decreased at Barnes & Noble bookstores in the latest quarter and its Nook e-book devices failed to keep up with competitors, pushing the company to a net loss that more than doubled from a year ago. Barnes & Noble expects to close up to a third of its retail book stores over the next decade. Like other retailers, the chain has struggled in a digital world, where readers increasingly turned to e-books and online discounts. I will give two suggestions for Barnes & Noble in order to go through the difficult period.
First, Barnes and Noble’s marketing team may change their marketing place from mainly the traditional book stores to mainly Internet sales. Barnes & Noble is the largest book retailer in the United States, operating mainly through its bookseller’s chain of bookstores. The store chain is so big that it will cost too much on rent and overhead fee. In order to reduce the cost, they can make the best use of the Internet as a powerful medium and sales channel. The Internet is the lowest cost system developed to communicate with a potential customer of hundreds of millions of people all over the world. The cost of a simple web site is usually less than the cost of running a regular book store. A Web site can also give more information than a regular book store, including color photos, detailed descriptions of products and services, and price information that can be changed at any moment. Customers can easily find what kind of book they want by typing the name of the book in search bar. However in a regular book store, you need to walk around and seek for a long time. The Internet is faster and more flexible than a traditional book store sale. So Barnes and…...

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