Free Essay

5 Ways to Succeed in Today’s Technology-Driven World

In: Computers and Technology

Submitted By Mobridge80
Words 733
Pages 3
5 Ways to Succeed in Today’s Technology-Driven World

I have learned some valuable considerations about marketing by leveraging technological advancements while reading the article “5 Ways to Succeed in Today’s Technology-driven World” by Bart Foster posted on August 6th on the website Mediapost.com. His article outlines how technology is changing the face of the healthcare industry by way of data digitalization, mobile applications, and self-service customer platforms. He argues that healthcare companies should pay attention to the importance of technology driven marketing not only for the benefits of aiding their clients/patients but also so they can ride the tide of the social media and data cloud technology. Conventional marketing techniques are becoming outdated and, according to a source of the article, chief marketing officers will be budgeting more for technology than Chief Information Officers by the year 2017. According to Mr. Foster’s article, healthcare companies must take full advantage of their technology by reaching the following five goals. First, professionals need to get technical with their understanding so as to ensure a full understanding of the possibilities of the benefits of technology rather than only relying on their technology department to serve in this capacity. Secondly, executives need to embrace collaboration. Chief marketing officers and chief information officers are working more and more together in a daily operational setting with other parts of the organization benefiting from the gained information fostered from their close union. Thirdly, everyone from the Chief Executive Officer to front line employees need to lead the charge in maximizing the benefits that technology can provide in reducing the gaps between departmental areas. The fourth goal is to prove business results are improving by looking at the direct increase in revenues. Lastly, Foster states that companies need to enhance customer experiences because everything we do as a company should be focused on making the customer experience rewarding and beneficial. Foster referred to the merger between Publicis Group and Omnicom Group as an underscoring of the changes in today’s marketing and technology systems. These two companies have joined forces to become the world’s largest advertising conglomerate. The new company known as Publicis Omnicom Group will spend most of their resources focusing on growing their data analysis capabilities to service their clients. This merger provides an example of the technological expansions that the business world is making in order to better serve clients and potential markets by turning data into meaningful analysis. Companies who work hand-in-hand with their clients/patients to deliver better services developed from mining their own data are creating more effective and efficient ways of delivering the best bang for their buck Reading the article one cannot help but realize that the digitalization of the world has created a huge benefit to the companies willing to invest in their technological capabilities. However, to fully receive the benefits that technology offers companies, they must go beyond just improving their data systems. They must also transform the way their business units interact by transforming operational strategies, company budgeting, and the underlying importance of each of their employees, continuously developing their ability to understand and utilize technological resources. Only when businesses change their culture to one that is inclusive of technology in all facets of the organization from human resource management, operational activities, and client support can they fully receive the benefits of their investments. Further, being aware of the changes that are occurring in societal functionality, governmental regulation, and the global infrastructure with regards to technology will benefit organizations who intend to get ahead of or ride the ever-changing tides each brings to their business efforts. In general I would say the article spoke well to how companies can reduce the gap between branches of their business caused by technology and a lack of knowledge by those branches. However, I would have liked to have seen something from Mr. Foster to discuss actual strategies of employing technology advancements and how specifically these changes could be used in the healthcare industry. Mostly his article was conjecture and fundamental information anyone with basic business acumen could comprehend or speak to.

Works Cited Foster, Bart. "5 Ways To Succeed in Today's Technology-driven World." Mediapost.m. N.p., 6 Aug. 2013. Web. 16 Jan. 2015. <http://www.mediapost.com/publications/article/206118/5-ways-to-succeed-in-todays-technology-driven-wor.html#comments>.…...

Similar Documents

Free Essay

Nanotechnology Applications in Today’s World

...Nanotechnology Applications in Today’s World Santos Santiago ITT-Tech Author Notes This research was conducted using material from both the internet and reference articles from the following: Center for Responsible Nanotechnology http://www.crnano.org/whatis.htm Investigating Higher-Order Response Surface Methods For Military Nanotechnology Applications Like me, many of you have a variety of electric devices both in your home and in your car that as the years have gone by these devices have evolved from a big bulky device to what you now have, or can see. Technology has evolved at a drastic rate and this will continue in the future. Nanotechnology and the many applications associated with it will be a big factor on this evolution. The definition of Nanotechnology according to (The Center for Responsible Nanotechnology) Nanotechnology is the engineering of functional systems at the molecular scale. This covers both current work and concepts that are more advanced to the engineering of functional systems at the molecular scale. Because of the complexity of Nanotechnology and the science that guides it, much of the research in these areas is being conducted by grants to universities, Military research, and the Automotive Industry. There are many who protest this technology because there is still a lot to learn about its capabilities, and it uses. My research will focus on some of the uses of nanotechnology vs. the complexity of designing these devices. In the......

Words: 888 - Pages: 4

Free Essay

Apathetic Ways of Today's Society

...awareness', not that there's anything wrong with that, but 'awareness' is not going to put food in the bellies of starving children if no acts on it after they become aware. I feel that people can be divided into groups based interior reasons for apathy. Some people are too lazy to do what needs to be done because "Becoming an activist takes practice..."(Callwood 444) and "For this ...We are out of tune" (Wordworth,The World is Too Much With Us). We are out of tune with the feelings of our fellow human beings. These people often believe that issues happening outside their immediate lives are none if our concern. We should let them sort their own issues out. How on earth is it not our concern when women in Afghanistan are being treated like property and have to hide their skin at all costs? (Veiled Threat: The Women of Afghanistan 429). Those women are people in need of help, and it shouldn't matter that they aren't from Canada. People are people, no matter where their drivers license says they are from. We need to put ourselves in the position of others in need and see the world from their point of view. But instead we see it from the five O' clock news perspective. Media really influences our opinions and perspectives, more than we think actually. It portrays tragedies and something that just happens, awful yes, but inevitable. So people accept what is happening as awful but feel helpless in doing anything about it. The media has connected money and status with......

Words: 550 - Pages: 3

Free Essay

Today's World

...voting rights PARIS: The United States and Israel lost their Unesco voting rights on Friday after suspending funding to the organisation in 2011 when Palestine was admitted, a source from the UN agency told AFP. Neither the United States nor Israel “presented ... Full Story Indian Mars mission on track NEW DELHI: India’s Mars spacecraft has completed the first of a series of engine firings designed to free it from Earths gravitational pull and propel it towards the Red Planet, scientists said on Friday. The first “orbit-raising manoeuvre”, ... Full Story Thailand’s Senate postpones vote on amnesty bill BANGKOK: Thailand’s Senate delayed a vote on Friday on the fate of a contentious amnesty bill that could pave the way for the return from exile of former prime minister Thaksin Shinawatra, who was deposed by a 2006 military coup. The Senate was ... Full Story Websites of Singapore’s president, PM hacked SINGAPORE: The websites of Singapore’s president and prime minister have been hacked after it vowed to crack down on activist group Anonymous, which is demanding greater Internet freedom in the city-state, officials confirmed Friday. A “subpage” ... Full Story Maldives presidential polls will go ahead this weekend MALE, Maldives: Maldives insisted on Friday presidential polls set for this weekend would go ahead as it raced to avert a constitutional crisis while the deposed front-runner said he was hoping for a first-round......

Words: 1283 - Pages: 6

Premium Essay

Obesity in Today’s World

...Obesity in Today’s World Robert McNiff English Composition II Dr. McFarland November 26, 2013 Many celebrities, including the First Lady Michelle Obama, have been attacking obesity as an epidemic. The definition of an epidemic says that it is a widespread occurrence of an infectious disease in a community. Many television programs target young children who are watching their cartoon channels with sugary snacks. Should people in today’s society make someone's weight a topic of discussion, or should this be a conversation kept behind the doors of a person and their doctor and family? People should not be judging others when it comes to a topic that can be hurtful to others. Obesity is a problem that should be kept within the confines of the home or a doctor’s office. With the research provided, we will also answer the question of how obesity should be handled in today's society. Television has become a stepping stone for children who are obese. Obese children who have been bullied will sit in front of the television because they do not want to be harassed by the children they are in school with because of their weight. When you add this into the commercials being shown......

Words: 1351 - Pages: 6

Premium Essay

Businbess Driven Technology

...wiping the slate clean. New information technology, including the ability for people throughout the supply chain to communicate in real time and the ability for controls and monitoring to be instituted throughout the supply chain, is often a driver of process reengineering within the organization. By reengineering workflows with better quality controls within the production process, companies can more easily uncover issues within the supply chain at their source. Through breaking down the processes of the business and organizing around outcomes, companies can uncover and remove inefficiencies in their processes. In the insurance industry, claims typically took 31 days to process from the time of the accident to the resolution. Progressive went through the BPR process and slashed the process from 31 days to 4 hours by offering a mobile claims process where the company went directly to the site of the accident, processed the claim on site, and issues a check or arranged repair within one of its shops. How could BPR help the Chinese dairy industry? China’s dairy industry could pinpoint areas in the production process in which suppliers are cutting corners and design quality checks at those points so that tainted milk doesn’t enter the larger supply. By reengineering the process to insure for quality control, the dairy industry can improve its reputation and work towards eradicating such lapses in product quality in the future. Question 5: What are the pros and cons for......

Words: 1023 - Pages: 5

Premium Essay

Technology in the World

...Sade’ McMullen Professor Rozga English 1102 October 21, 2013 The world today revolves around technology. Everywhere we look, something new is being created. Whether it’s the new iPhone, tablet, or even inventions like paper towel dispensers. As I looked for another outlet to compare the LCK monologue to, I came across one about bathroom technology by a comedian, Demetri Martin. Martin explains his hatred towards new technology, except his is about bathroom technology. In the LCK monologue, he talks about his hatred towards smartphones and how they are effecting today’s society I feel the claim being made is that many of these new advances serve no purpose and isn’t needed in today’s world. In the LCK monologue, he explains how kids want a smartphone because all their peers have one and they want to look cool in order to not be an outcast (LCK smartphones). Martin also tells a story of how the inventors of technology thought it would be cool to have all these automated devices in public restrooms. Martin does not like the devices because of how complex it is to use them. He believes the devices make people look stupid just trying to get them to work properly.(Martin Bathrooms) In LCK monologue, he believes society has become lazier and we let technology do a lot for us. For example, kids playing video games all day long instead of going outside to play with the neighborhood kids. Since the inventors built the new devices in bathrooms, it makes people look lazy as if they...

Words: 986 - Pages: 4

Premium Essay

Terrorism in Today's World

...Although terrorism is a forefront issue in today’s world, it is in many ways indefinable. There are many reasons as to why it is extremely difficult to define terrorism, but the biggest is the wide variety of tactics and motives of so called terrorist attacks. Because of this variety, it is difficult to assign one definition to a word. The idea that the word “terrorism” is essentially indefinable makes it alarming that the word is used so often in outlets such as politics and the media. It is such a powerful word it can persuade the opinions of people who are not entirely informed. Due to this, the political implications of the word can be huge and it is important that the issue be addressed. One of the main components of most definitions of “terror” includes some type of violence or intimidation with a political goal in mind. Beyond this, the definition is very controversial and even these characteristics are very vague. This violence can range from killing thousands of innocent civilians to an arguably much lesser degree of cyber attacks. Another big issue is the fact that an act considered one of terrorism by a certain party, is typically viewed as justified by another party. The way American citizens view the act of American troops entering the Middle East is significantly different than the way the people in those respective countries do. To certain people, the United States’ military has committed acts of terror, and its not surprising considering their......

Words: 900 - Pages: 4

Free Essay

In Today's World

...In today’s world there are times when people just are not focused on what they eat and if they are getting the benefits that they should be from their food. That brings us to the question what is protein? Well I will tell you that a lot of us actually eat more protein than we need because it is found in a lot of things that we eat on an everyday basis. There are some individuals that are very conscious about what is going in there body and they will always check labels just to make sure their intake is correct. Personally, with the fast pace life that I have sometimes I feel lucky to be able to take a second a grab a bite to eat. The word protein refers to a type of molecule in food that can be broken down into amino acids. Every cell, tissue, and organ in our bodies is made up of protein. The food that we eat is digested into amino acids that are used later to replace protein in our bodies. Most adults usually get more than enough protein to meet their needs. Some of the foods that contain protein are eggs, nuts and seeds, milk products, as well as grains and some fruits/vegetables. Protein is considered to be our body’s building block and all of our organs, including skin are built from proteins. We do know that protein is important for adults but is more important for children and adolescent. As they grow and develop into adults the proteins are used to produce tissue. It is important to know that if our diets contained no protein our bodies would start to......

Words: 448 - Pages: 2

Premium Essay

Communicating Effectively in Today's World

...Communicating Effectively in Today’s World Gianne Karla V. Bruner University of Phoenix Communicating Effectively in Today’s World The ways we communicate have changed rapidly over the years. We use text-messaging, emails, videophone calls over the Internet to communicate. We are so involved on how technology has made our way of communicating more convenient and easier that we have lost touch on how to communicate face-to-face with our peers and family. “Communication is the process of sharing information, thoughts and feelings between people through speaking, writing or body language.” (Brown, para 1, 2011) Communicating involves every part of our body. Our body languages, facial expressions, tone of voice are all a part of how we communicate and talk to other people. We must learn to use all these nonverbal and unwritten ways of communication to effectively communicate and connect with our audiences. To help us convey our message fully and effectively to our audiences, we must maintain constant eye contact with them. Looking directly at your audience and maintaining eye contact lets them know that you are comfortable about what you’re speaking about. It also shows that you are confident and that you care about what you speak about. Smile while you’re maintaining eye contact with your audience. There is a certain warmth and a more personal effect when you smile and look at your audience instead of looking serious and just staring at your notes the......

Words: 990 - Pages: 4

Premium Essay

How Social Medias and Modern Technology Have Affected Today’s World?

...Advertising Strategy How social Medias and modern technology have affected today’s world? I) The 90’s, a new communication way is born (1990-2001) a) Internet and the firsts social medias (1990-1997) b) The expansion of the market (1997-2001) jlb II) Web 2.0: a new influence for social medias (2002-2010) a) The booming market b) A new kind of addiction III) Social media: a revolutionary marketing tool a) Companies and politics b) Conclusion I) The 90’s, a new communication way is born (1990-2001) a) Internet and the firsts social medias (1990-1997) If we are speaking about social Medias we must deal with the enhancement of technologies. Effectively, social Medias can’t exist without the creation and the publication of internet, that’s why social networks are affecting today’s world. But what is a social media? Social media is a web site or a platform allowing all users to publish data in purpose of sharing with other people. It can be messages, photos, videos, wikis etc… Nowadays, there are millions of social media users, so the question is how it all began? This global phenomenon was created in USA just after the publication of the internet during the early 90’s. Usually people assimilate social media by the development of web 2.0, but the first websites was founded before 2003 (creation of the term “web 2.0”). Indeed, in 1988 AOL created a new kind of social platform and in 1995, the network of......

Words: 1377 - Pages: 6

Premium Essay

Technology and Today's Society

...sort of influence does today’s technology have on our society? The youth of today are constantly immersed in technological advancements that promote nonstop communication and instant gratification, whether through cell phones, gaming systems, laptops, or MP3 players. But most people are asking, are these technological advancements a good thing? Some people believe that the growth of technology has negatively influenced the social interactions of today's youth because it isolates individuals from reality, hinders communication, and perpetuates the concept of immediate satisfaction. As Clay Shirky states in his article, “Cognitive Surplus”, given that there are around 4.5 billion adults worldwide, "we live, for the first time in history, in a world where being part of a globally interconnected group is the normal case for most citizens." There are positive and negative influences with everything, no matter what the topic. But to have a positive impact, it’s how you choose to use the power of today’s technology and how much influence you let it have on your everyday life. Some of the negative influences that the constant use of technology has is it can hinder us from being in the moment, communicating and listening to the people around us, and how teens today constantly rely on their cell phones and the internet. As Maggie Jackson states in her article, “What Are We Thinking?”, “We’re too often sacrificing depth for breadth in the ways we make sense of the world.” We are so......

Words: 830 - Pages: 4

Free Essay

The Way of the World

...Lenka Drbalová Comedy of Manners: William Congreve and Oscar Wilde Bachelor’s Diploma Thesis Supervisor: prof. Mgr. Milada Franková, CSc., M.A. 2014 I declare that I have worked on this thesis independently, using only the primary and secondary sources listed in the bibliography. …………………………………………….. Author’s signature Acknowledgement I would like to thank prof. Mgr Franková , CSc., M.A. and PhDr. Věra Pálenská, CSc. for their guidance, advice and kind encouragement. Table of Contents Preface ...............................................................................................2 Introduction ......................................................................................3 Chapter I – The Way of the World 1.1 In General ..................................................................................8 1.2 True Wit and False Wit ............................................................9 1.3 Courtship and Love .................................................................14 1.4 Invention vs. Reality ................................................................18 Chapter II – The Importance of Being Earnest 2.1 In General ................................................................................22 2.2 True Wit and False Wit ..........................................................23 2.3 Courtship and Love ................................................................28 2.4 Invention vs. Reality ..............

Words: 13764 - Pages: 56

Premium Essay

How to Succeed in the Business World.

...repeatedly throughout your life. And, as a process it involves a number of steps. It is not unusual for problems to arise when you are working towards a goal and encounter obstacles along the way. Students usually have many and varied goals, both related to school and to other areas of their lives, and it is likely that you will encounter barriers to your success at times. As these barriers are encountered, problem-solving strategies can be utilized to help you overcome the obstacle and achieve your goal. With each use of problem-solving strategies, these skills become more refined and integrated so that eventually their use becomes second nature. THE PROBLEM-SOLVING PROCESS Step 1 - Problem Definition Before you are ready to take any steps to solve the problem, you first have to be sure that you are clear about what the problem really is. It can be easy to get distracted by solving a different problem than what is actually causing distress if it is easier than dealing with the real problem. This step involves thinking about the following questions: 1. How is the current situation different from what I actually want it to be? 2. What do I actually want, or how do I actually want things to be? 3. What is preventing me from achieving my goals, or from things being the way I want them to be? It can be very helpful to write down the answers to these questions so that you are forced to clarify that the problem you are defining is the actual one you......

Words: 521 - Pages: 3

Premium Essay

How Social Medias and Modern Technology Have Affected Today’s World?

...How Social Medias And Modern Technology Have Affected Today’s World? Advertising Strategy How social Medias and modern technology have affected today’s world? I) The 90’s, a new communication way is born (1990-2001) a) Internet and the firsts social medias (1990-1997) b) The expansion of the market (1997-2001) jlb II) Web 2.0: a new influence for social medias (2002-2010) a) The booming market b) A new kind of addiction III) Social media: a revolutionary marketing tool a) Companies and politics b) Conclusion I) The 90’s, a new communication way is born (1990-2001) a) Internet and the firsts social medias (1990-1997) If we are speaking about social Medias we must deal with the enhancement of technologies. Effectively, social Medias can’t exist without the creation and the publication of internet, that’s why social networks are affecting today’s world. But what is a social media? Social media is a web site or a platform allowing all users to publish data in purpose of sharing with other people. It can be messages, photos, videos, wikis etc… Nowadays, there are millions of social media users, so the question is how it all began? This global phenomenon was created in USA just after the publication of the internet during the early 90’s. Usually people assimilate social media by the development of web 2.0, but the first websites was founded before 2003 (creation of the term “web 2.0”). Indeed, in 1988 AOL created a new......

Words: 352 - Pages: 2

Premium Essay

Technology in Today's Classrooms

...Technology in Today’s Classrooms Technology in the classroom has changed tremendously in the last half century. In the last 50 years we have seen many different types of technology integrated into the classroom, including computers, interactive devices, and internet access. The integration of these technologies have not only been fast paced, but also widespread. Many children in the U.S. now have access to the latest and most advanced technologies. The different types of technology used in our children’s classrooms have changed the way they learn now and for many years to come. In today’s classrooms there are many different types of technologies used. Most classrooms today have computers with internet access. The internet is a tool to access learning websites, and maintain web pages and parent portal websites. Teachers can utilize these websites and computers to use Smart board, or interactive whiteboards and Smart tables, or interactive tabletops. “Interactive whiteboards have become popular teaching and learning tools, especially in primary school classrooms.” (Northolt, Millennial, Marshall, & Swan, 2010, p.494) Wireless internet access in schools has made the use of Ipods and Ipads popular in classrooms. These are just a few of the many technologies available in today’s classrooms. Many different people in the learning environment use technologies. Teachers make use of these technologies for instruction and communication. Smart boards......

Words: 558 - Pages: 3

Another Time | X-Men: Apocalypse | Favorite to OneNote for IE