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A Study on Customer Percption About Wednesday Bazaar at Big Bazaar

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A STUDY ON CUSTOMER PERCPTION ABOUT WEDNESDAY BAZAAR AT BIG BAZAAR
CHENNAI
A PROJECT REPORT

LIST OF CONTENTS
LIST OF TABLES
LIST OF GRAPHS
S. No. CHAPTER- 1 PAGE No.
1 INTRODUCTION OF TOPIC 1
2 EXECUTIVE SUMMARY 3
3 REVIEW OF LITRETURE 7-8
4 INDUSTRY PROFILE 12-13
5 GROUP PROFILE 15-17
6 COMPANY PROFILE 19-26 CHAPTER-2 28
7 AIM OF THE PROJECT 30
8 OBJECTIVES OF THE PROJECT 32-34
9 SCOPE OF THE STUDY 36
10 LIMITATIONS OF STUDY 37 CHAPTER-3 11 RESEARCH METHODOLOGY 38-39 CHAPTER-4 12 ANALYSIS AND INTERPRETATION 41-46 CHAPTER-5 13 FINDINGS 51
14 SUGGESTIONS AND CONCLUSION 53-54
15 ANNEXURES 56
16 BIBLIOGRAPHY 62-69

LIST OF TABLES
S. No. LIST OF TABLES PAGE No.
1
DISTRIBUTION OF SAMPLES ON THE BASIS OF AREA 12
2
DISTRIBUTION OF SAMPLES ON THE BASIS OF AGE 3
3
DISTRIBUTION OF SAMPLES ON THE BASIS OF
GENDER 7-8
4
DISTRIBUTION OF SAMPLES ON THE BASIS OF MONTHLY INCOME 12-13
5
DISTRIBUTION OF SAMPLES ON THE BASIS OF OCCUPATION 15-17
6
DISTRIBUTION OF SAMPLES ON THE BASIS OF GAMILY SIZE 19-26
7
DISTRIBUTION OF SAMPLES ON THE BASIS OF MOTHER TONGUE 28
8
DISTRIBUTION OF SAMPLES ON THE BASIS OF NEWS PAPER 30
9
DISTRIBUTION OF SAMPLES ON THE BASIS OF RADIO STATION 32-34
10
DISTRIBUTION OF SAMPLES ON THE BASIS OF TV CHANNEL 36
11
DISTRIBUTION OF SAMPLES ON THE BASIS OF AWARENESS ABOUT WEDNESDAY BAZAAR 38-39
12
DISTRIBUTION OF SAMPLES ON THE BASIS OF GETING KNOWLEDGE ABOUT WEDNESDAY BAZAAR 41-46
13
DISTRIBUTION OF SAMPLES ON THE BASIS OF LIKENESS ABOUT WEDNESDAY BAZAAR OFFERS 51
14
DISTRIBUTION OF SAMPLES ON THE BASIS OF OPINION ABOUT WEDNESDAYBAZAAR
53-54

LIST OF GRAPHS

S. No.
LIST OF GRAPHS PAGE No.

1
DISTRIBUTION OF SAMPLES ON THE BASIS OF AREA 12

2
DISTRIBUTION OF SAMPLES ON THE BASIS OF AGE 3

3
DISTRIBUTION OF SAMPLES ON THE BASIS OF
GENDER 7-8

4
DISTRIBUTION OF SAMPLES ON THE BASIS OF MONTHLY INCOME 12-13

5
DISTRIBUTION OF SAMPLES ON THE BASIS OF OCCUPATION 15-17

6
DISTRIBUTION OF SAMPLES ON THE BASIS OF FAMILY SIZE 19-26

7
DISTRIBUTION OF SAMPLES ON THE BASIS OF MOTHER TONGUE 28

8
DISTRIBUTION OF SAMPLES ON THE BASIS OF NEWS PAPER 30

9
DISTRIBUTION OF SAMPLES ON THE BASIS OF RADIO STATION 32-34

10
DISTRIBUTION OF SAMPLES ON THE BASIS OF TV CHANNEL 36

11
DISTRIBUTION OF SAMPLES ON THE BASIS OF AWARENESS ABOUT WEDNESDAY BAZAAR 38-39

12
DISTRIBUTION OF SAMPLES ON THE BASIS OF GETING KNOWLEDGE ABOUT WEDNESDAY BAZAAR 41-46

13
DISTRIBUTION OF SAMPLES ON THE BASIS OF LIKENESS OF WEDNESDAY BAZAAR OFFERS 51

14
DISTRIBUTION OF SAMPLES ON THE BASIS OF OPINION ABOUT WEDNESDAY BAZAAR
53-54

CHAPTER-1

1. INTRODUCTION
2. EXECUTIVE SUMMARY
3. REVIEW OF LITREATURE
4. INDUSTRY PROFILE
5. GROUP PROFILE
6. COMPANY PROFILE
7. PRODUCT PROFILE

INTRODUCTION OF THE TOPIC
Customer Perception about Wednesday Bazaar

1.1Background of the study
Organization is set of people working together for accomplishment of a common objective. The roles and responsibilities are stated clearly without any ambiguity. The positions occupied by different individuals are presented in the form of organization chart. Organizational structure is essential for continuity of the mission & co-ordinates & controls the business activities. Organization helps management to perform its actives effectively, optimum use of technological improvement growth & diversification, creatively, effective use of physical resources & HR

1.2 Need for the Study This study is taken up to fulfill the requirement of M.B.A degree course of Bangalore University. The training is undertaken during July 2009 to August 2009 and the main purpose of the training is to know the application of the theoretical aspects in our course in the corporate environment and gain firsthand experience and expose ourselves to corporate policies, ethics, culture, practices, procedures, facts about the work culture and policies of the company.

1.3 Objectives of the study
• To understand the organization structure or hierarchy of the company • To understand the working of the various departments.
• To enable us to gain an insight into the corporate world.
• To understand the various responsibilities and duties carried out by each department.
• The study is aimed at understanding how an organization practically works in the real situation.

1.4 Scope of the Study • This report is based on the study conducted at Big Bazaar, Bangalore.
• It aims at understanding the company’s establishment, organization structure, departments, techniques, marketing strategies and the advantages it is having over the competitors.
• An attempt is made to analyze the company’s performance in comparison to the theoretical aspects.
• It aims to understand the skills of the company in the areas like technological advancements, competition and in management.
1.5 Limitation of the Study
 Time limit is a major constraint.
 As per the company rules many information was not disclosed
 As the managers are busy in their daily schedules it is not possible for us to spend more time in interaction and discussion with them.

1.6 Methodology adopted for the Study
• Observing the working of various departments like finance, safety, human resource, production, purchasing etc. • Discussion with the company executives, managers and employees. • Visiting and surfing websites of the company.

1.7 Sources of Data
• Primary data
• Secondary data
1.7(a) Primary Data:-The data collected for the first time through observation and interview method. The data is collected by observing the working of various departments and also by interviewing the managers of all the departments. It is also obtained by the help of staff members.
1.7(b) Secondary Data :-The data is collected by secondary sources also. The data is collected through company manual, product brochure, company website and annual report. –

Customer Perception about Product of Big Bazaar:
As it were, Biyani's new strategy for Big Bazaar also centre’s on fashion, but with a volumes orientation. It will retail what Biyani calls commoditized fashion - blue jeans, white shirts. Biyani is planning to buy these in very large numbers, drive prices down, and sell. Take denim. Recalls Singh: "Pantaloons has jeans from Bare at Rs 695 and above. Newport, priced at Rs 599, was the cheapest pair of jeans in the market. So, we contacted Arvind Mills and asked if they could give us jeans at Rs 299 if we were willing to take 100,000 units a month." That is where Ruf-n-Tuf came in. The brand had been discontinued when Pantaloon first contacted Arvind. From now on, it will be available only through Big Bazaar. There is a similar deal for T-shirts.
Customer Perception about Pricing strategy
The recent stampedes at Big Bazaar stores have triggered a debate around the much desired discount game and varying strategies adopted by organized retailers to show their mettle. Well, a mad rush at Kishore Biyani’s Pantaloon stores may be a compliment for his success, but for Technopak Advisors COO Harminder Sahni it conveys nothing.
In India, one sees a stampede everywhere, which is a result of huge demand and less supply. Big Bazaar’s stampede exemplifies the same. In a city of 12 million people, there is one store that is trying to position itself as a discount destination. Even if only 1% of the city dwellers visit the store, it adds up to 1, 20,000 people. Such a huge lot in a store that can handle not more than 15,000 people will indeed lead to a stampede. However, he adds that the discount war is a rediscovering exercise undertaken by the first generation retailers who, perhaps inspired by international retailers, are trying to understand the requirements of customers and thus fill the gaps at their end. So, if Wal-Mart has the discount principle, why not our own Big Bazaar?
Discount and several other developments in and around the organized retail trade (the 3% of the total retail trade) indicate the changing dynamics of the sector and the way the business will take shape in the years to come.

BIG BAZAAR is concentrating on buying in volumes through cash purchase which give us an edge. Ultimately, the convenience, value and variety given to customers will make a difference. Be it managing a supply chain, grappling with hundreds of suppliers or handling store inventory — the modern retail industry is a big affair. Then follow other aspects like positioning of the brand with apt pricing, packaging and retail experience, understanding the customers, dealing with partners such as suppliers, mall developers and franchisees. However, the biggest challenge is saving bucks either through margins or rentals, so that there is profit even after the discounts. Though it reads as a complete win-win situation, it is surely a tough target to be achiev. EXECUTIVE SUMMARY Indian retail sector is witnessing one of the most hectic Marketing activities of all times. The companies are fighting to win the hearts of customer who is God said by the business tycoons. There is always a ‘first mover advantage’ in an upcoming sector. In India, that advantage goes to “BIG BAZAAR”. It has brought about many changes in the buying habits of people. It has created formats, which provide all items under one roof at low rates, or so it claims. In this project, we will study its marketing strategies and promotional activities. The research titled ‘A Study on the effective promotional strategy which influences customer to purchase a product of Big Bazaar’ helps us to understand the effect of promotional strategy which is responsible for attracting customer towards big bazaar This study helpful to top level management to improve the present promotional strategy of BIG BAZAAR.
The report deals with the impact of promotional activity which attracting customer towards big bazaar. The research was carried out as per the steps of Marketing Research. The well supportive objectives were set for the study. To meet the objectives primary research was undertaken. The data collection approach adopted was experimental research & survey research. The instrument used for the data collection was observation & questionnaire. The target respondents were the visitors of BIG BAZAAR, with the sample size of 100 for the study of sales management of the company. Tables & charts were used to translate responses into meaningful information to get the most out of the collected data. Based on those the inferences have been drawn with peer supportive data.

REVIEW OF LITERATURE

Marketing strategy:
A marketing strategy is a process that can allow an organization to concentrate its limited resources on the greatest opportunities to increase sales and achieve a sustainable competitive advantage. A marketing strategy should be centered on the key concept that customer satisfaction is the main goal.
A marketing strategy can serve as the foundation of a marketing plan. A marketing plan contains a set of specific actions required to successfully implement a marketing strategy.
A strategy consists of a well thought out series of tactics to make a marketing plan more effective. Marketing strategies serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives. Plans and objectives are generally tested for measurable results.
A marketing strategy often integrates an organization's marketing goals, policies, and action sequences (tactics) into a cohesive whole. Similarly, the various strands of the strategy , which might include advertising, channel marketing, internet marketing, promotion and public relations can be orchestrated. Many companies cascade a strategy throughout an organization, by creating strategy tactics that then become strategy goals for the next level or group. Each one group is expected to take that strategy goal and develop a set of tactics to achieve that goal. This is why it is important to make each strategy goal measurable.
Marketing strategies are dynamic and interactive. They are partially planned and partially unplanned.
As Big Bazaar is a hypermarket, we are going to analyze the 7P’s of marketing mix handled by them inorder to know about their effective sales with regarding to their customers opinion.
7P’s -Marketing mix:
Product:
The product management and product marketing aspects of marketing deal with the specifications of the actual goods or services and how it relates to the end-user’s needs and wants.
Pricing:
The process of setting a price for a product including discount.
Promotion:
Refers to the various methods of promoting the product/service, brand or company which includes advertising, sales promotion, publicity and personal selling.
Placement:
The locations for distribution, which explains how the products get to the customer.
People:
All people that are directly or indirectly involved in the consumption of a service are an important part of the Extended Marketing Mix. Knowledge workers, employees, management and consumers often add significant value to the total product or service offering.
Process:
Procedure, mechanisms and flow of activities by which services are consumed (customer management processes) are an essential element of the marketing strategy.

Physical Evidence: The ability and environment in which the service is delivered. Both tangible goods that help to communicate and perform the service, and the intangible experience of existing customers and the ability of the business to relay that customer satisfaction to potential customers.
Industry profile
1. Introduction to Retail Industry
In India, organized retail constitutes about 3% of total retail and is poised to reach 15-20% in the next few years, which translates into a 40% CAGR. This indicates tremendous potential for the sector for the next few years. The future will also see the pantaloon of several new concepts targeted at the Indian consumer.

Further, retail development will not just occur in Tier 1 cities, but will have far more significance in Tier 2 & 3 cities as well. The consumption drive would be fueled in smaller towns and cities. There would be definite customer responsiveness towards Value Added products and services in the next few years. Since value retailing touches the mass of the population, and with organized retailing at about US $ 300 billion at present, value retailing has the scope to almost double…….
Retail is India’s largest industry, according for over 10 per cent of the country’s GDP and around eight per cent of the employment. Retail industry in India is at the crossroads. It has emerged as one of the most dynamic and fast paced industries with several players entering the market. But because of the heavy initial investments required, break even is difficult to achieve and many of these players have not tasted success so for. However, the future is promising; the market is growing, government policies are becoming more favorable and emerging technologies are facilitating operations.
Retailing in India is gradually inching its way toward becoming the next boom industry. The whole concept of shopping of shopping has altered in terms in terms of format and consumer buying behavior, ushering in a revolution in shopping India. Modern retail has entered India as seen in sprawling shopping centers, multi-stored malls and huge complexes offer shopping, entertainment and food all under one roof, the Indian retailing sector is at an inflexion point where the growth of organized retailing and growth in the consumption by the Indian population is going to take a higher growth trajectory. The Indian population is witnessing a significant change in its demographics. A large young working population with median age of 24 years, unclear families in urban areas, along with increasing working-women population and emerging opportunities in the service sector are going to be the key growth drivers of the organized retailer sector in India. The market size of Indian retail industry is about US $312 billion Organized retailing comprises only 2.8 per cent of the total retailing market and is estimated at around US$8.7 billion.

GROUP PROFILE COMPANY PROFILE Pantaloon Retail (India) Limited a future group venture Pantaloon Retail (India) Limited, is India’s leading retailer that operates multiple retail formats in both the value and lifestyle segment of the Indian consumer market. Headquartered in Mumbai (Bombay), the company operates over 10 million square feet of retail space, has over 1000 stores across 61 cities in India and employs over 30,000 people.
The company’s leading formats include Pantaloons, a chain of fashion outlets, Big Bazaar, a uniquely Indian hypermarket chain, Food Bazaar, a supermarket chain, blends the look, touch and feel of Indian bazaars with aspects of modern retail like choice, convenience and quality and Central, a chain of seamless destination malls. Some of its other formats include, Depot, Shoe Factory, Brand Factory, Blue Sky, Fashion Station, aLL, Top 10, mBazaar and Star and Sitara. The company also operates an online portal, futurebazaar.com.
A subsidiary company, Home Solutions Retail (India) Limited, operates Home Town, a large-format home solutions store, Collection i, selling home furniture products and E-Zone focused on catering to the consumer electronics segment.
Pantaloon Retail was recently awarded the International Retailer of the Year 2007 by the US-based National Retail Federation (NRF) and the Emerging Market Retailer of the Year 2007 at the World Retail Congress held in Barcelona.

Pantaloon Retail is the flagship company of Future Group, a business group catering to the entire Indian consumption space.
Future Group is one of the country’s leading business groups present in retail, asset management, consumer finance, insurance, retail media, retail spaces and logistics. The group’s flagship company, Pantaloon Retail (India) Limited operates over 10 million square feet of retail space, has over 1,000 stores and employs over 30,000 people.
Future Group is present in 61 cities and 65 rural locations in India. Some of its leading retail formats include, Pantaloons, Big Bazaar, Central, Food Bazaar, Home Town, eZone, Depot, Future Money and online retail format, futurebazaar.com.
Future Group companies includes, Future Capital Holdings, Future Generali India Indus League Clothing and Galaxy Entertainment that manages Sports Bar, Brew Bar and Bowling Co. Future Capital Holdings, the group’s financial arm, focuses on asset management and consumer credit. It manages assets worth over $1 billion that are being invested in developing retail real estate and consumer-related brands and hotels.
The group’s joint venture partners include Italian insurance major, Generali, French retailer ETAM group, US-based stationary products retailer, Staples Inc and UK-based Lee Cooper and India-based Talwalkar’s, Blue Foods and Liberty Shoes.
Future Group’s vision is to, “deliver Everything, Everywhere, Every time to Every Indian Consumer in the most profitable manner.” The group considers ‘Indian-ness’ as a core value and its corporate credo is - Rewrite rules, Retain values.
Futurebazaar.com is owned and operated by Future Bazaar India Ltd., a subsidiary of Pantaloon Retail (India) Limited.

Future Group Manifesto:
“Future” – the word which signifies optimism, growth, achievement, strength, beauty, rewards and perfection. Future encourages us to explore areas yet unexplored, write rules yet unwritten; create new opportunities and new successes. To strive for a glorious future brings to us our strength, our ability to learn, unlearn and re-learn our ability to evolve.
We, in Future Group, will not wait for the Future to unfold itself but create_future_scenarios in the consumer space and facilitate consumption because consumption is development. Thereby, we will effect socio-economic development for our customers, employees, shareholders, associates and partners.
Our customers will not just get what they need, but also get them where, how and when they need.We will not just post satisfactory results, we will write success stories.We will not just operate efficiently in the Indian economy, we will evolve it.
We will not just spot trends; we will set trends by marrying our understanding of the Indian consumer to their needs of tomorrow.
It is this understanding that has helped us succeed. And it is this that will help us succeed in the Future. We shall keep relearning. And in this process, do just one thing.

Rewrite Rules. Retain Values.

COMPANY PROFILE
1.4 The Logo, Statement attached with Logo and their meanings

It is market where customers can buy the best goods at cheapest price & also all the goods under one roof.

Details about the Founder & Origin of the Company.
Mr. Kishore Biyani, Managing Director Kishore Biyani is the Managing Director of Pantaloon Retail (India) Limited and the Group Chief Executive Officer of Future Group. A quintessentially Indian experience, it doesn’t promise more than it delivers. Basic worth allied with reasonable pricing is their USP. The store itself and the products it stocks may not be on the cutting edge of technology or sometimes even retail but the customer can be assured that he/she is getting their money’s worth.
Their first store opened in Calcutta in 2001, on VIP Road, in the ground floor of a residential building. This was the first departmental store that offered regulated parking services, apparel, steel vessels and electronics under one roof, and all at the most competitive prices! The format got bigger and better with the introduction of fresh food and vegetables.

VISSION “TO EMERGE AS THE BEST AND THE MOST PROFITABLE RETAILER IN INDIA”

MISSION

“TO SPEARHED HIS COMPANY TO BE FINESTAND THE MOST PREFFERED CHAIN IN INDIA”

Organizational Structure (Zonal) President

Vice President

Marketing HR Category Manager Finance Manager Operation
Manager Manager Head

Marketing HR Category Finance Head Store manager Head Head Head

BOARD OF DIRECTOR Mr. Kishore Biyani, Managing Director Mr. Gopikishan Biyani, Whole time Director Mr. Rakesh Biyani, Whole time Director

Mrs. Veda Prakash Arya, Director Mr. Shailesh Haribhakti, Independent Director

Mr. S Doreswamy, Independent Director

Dr. D O Koshy, Independent Director

Mrs. Anju Poddar, Independent Director Mrs. Bala Deshpandey, Independent Director

Mr. Anil Harish, Independent Director
1.6 Growth of the Organization (since its inception, & the milestones)
Company Timeline
Major Milestones
1987 Company incorporated as Manz Wear Private Limited. Launch of Pantaloons trouser, India’s first formal trouser brand.
1991 Launch of BARE, the Indian jeans brand.
1992 Initial public offer (IPO) was made in the month of May.
1994 The Pantaloon Shoppe – exclusive menswear store in franchisee format launched across the nation. The company starts the distribution of branded garments through multi-brand retail outlets across the nation.
1995 John Miller – Formal shirt brand launched.
1997 Pantaloons – India’s family store launched in Kolkata.
2001 Big Bazaar, ‘Is se sasta aur accha kahi nahin’ - India’s first hypermarket chain launched.
2002 Food Bazaar, the supermarket chain is launched.
2004 Central – ‘Shop, Eat, Celebrate In The Heart Of Our City’ - India’s first seamless mall is launched in Bangalore.
2005 Fashion Station - the popular fashion chain is launched
All – ‘a little larger’ - exclusive stores for plus-size individuals is launched
2006 Future Capital Holdings, the company’s financial arm launches real estate funds Kshitij and Horizon and private equity fund in division. Plans forays into insurance and consumer credit.
Multiple retail formats including Collections, Furniture Bazaar, Shoe Factory, EZone, Depot and futurebazaar.com are launched across the nation. Group enters into joint venture agreements with ETAM Group and Generali.
2007 Pantaloon Retail wins the International Retailer of the Year at US-based National Retail Federation convention in New York and Emerging Retailer of the Year award at the World Retail Congress held in Barcelona.
2008 Future Capital Holdings becomes the second group company to make a successful Initial Public Offering in the Indian capital markets.Big Bazaar crosses the 100-store mark, marking one of the fastest ever expansion of a hypermarket format anywhere in the world. Total operational retail space crosses 10 million square feet mark.

PRODUCT PROFILE

CHAPTER-2

1. OBJECTIVE OF STUDY

2. SCOPE OF STUDY

3. LIMITATION OF THE STYDY

Objectives of the Study
The research objectives can be divided in to two parts:

 Primary Objectives:

• To know about the Customer Perception about Wednesday Bazaar

 Secondary Objectives: • To know about the customer
Preference to buy offers, discount and low price Big Bazaar.
• To know about the performance of Big Bazaar.
• To know about the customer Perception after purchasing the food items.

Scope of the study
• The study was aimed at measuring the customer’s perception level towards Wednesday bazaar of big bazaar through well designed questionnaires.
• The study may help the company to device new Wednesday offers strategies.
• The study will also help the company to know about the demographics of the customers and their respective choices for discount, product and offers.
• To know the customer’s view and factors related to pricing, place, promotion and perception that attract them to purchase from the hypermarket.
• The study will help the company to identify its pitfalls and also how to improve them.

Limitations of the study
• The survey was limited only to the customers of Big Bazaar outlet at Vadapallani stores in Chennai.
• A sample size of only 500 respondents could be taken.
• Time is the major limiting factor as the available time for survey was only three months.
• The accuracy of the findings is trusted by the accuracy of the statistical tools used for analysis.
• Few respondents were reluctant while answering the questions due to their busy schedule.

CHAPTER-3 RESEARCH METHOLOGY
Research Methodology
• Type: Descriptive research
• Sampling Unit: Customers purchase at Big bazaar, Vadpallani
• Sample Size: 500
• Sampling Method: random Convenience Sampling
• Research method: field Survey
• Type of data: Primary data
• Research instrument: Structured questionnaire
• Tools used: Percentage analysis

Data Collections Methods
Market research requires two types of data i.e. secondary data and primary data. Primary data has been used abundantly for the study. Well-structured questionnaires were prepared & the survey was undertaken. Feedback for the display has been taken by asking questions & observation has also done to gather primary information.
There is also a use of secondary data, collected from the various journals, books, and websites & from company managers.
Primary data Field Survey
Secondary data Big Bazaar records Text Books and journals Company Websites
Area of research: Vadapallani
Research approach: Survey method

Sampling Method
Since the study is restricted to Retail sector, all the functional Departments of Big Bazaar and the respondents are found at the store only so according to the convenience randomly they are being picked so sampling method is used in this study is Random Convenient Sampling.
Sampling
Sample size: 500 respondents
Sampling Method: Random Convenience sampling
Sample Unit: Customer of Big bazaar
Measuring Tool: Questionnaire

CHAPTER-4

DATA ANALYSIS & INTERPRETATION

1) QUESTIONNARE & TABLE

2) GRAPH PERCENTAGE

3) INTERPRETATION

From above table chart it is clear that 8.60% customers related to Vadapallani.

From the above table chart it is clear that 28.80% customers are belong to 15-24 age.

From the above table chart it is clear that customers are 51.80% belongs to male.

From above table chart it is clear that 37% customers related to unmarried.

From above table chart it is clear that 39.80% customers related to government service.

From above table chart it is clear that 28.60% customer’s interest to TOI.

From above table chart it is clear that 40% customers watch the sun,surya tv.

From above table chart it is clear that 20.80% customers related to world space radio.

From above table chart it is clear that 40% customers related to 15-24 k per month.

From above table chart it is clear that 47% customers know the Wednesday bazaar.
From above table chart it is clear that 65% customers like the Wednesday bazaar.

From above table chart it is clear that 53% customers know the Wednesday bazaar.
From above table chart it is clear that 856% customers like the Wednesday bazaar.

From above table chart it is clear that 56% customers know the Wednesday bazaar.
From above table chart it is clear that 75% customers like the Wednesday bazaar.

From above table chart it is clear that 33% customers know the Wednesday bazaar.
From above table chart it is clear that 61% customers like the Wednesday bazaar.

From above table chart it is clear that 38% customers know the Wednesday bazaar.
From above table chart it is clear that 61% customers like the Wednesday bazaar.

From above table chart it is clear that 50% customers know the Wednesday bazaar.
From above table chart it is clear that 39% customer like the Wednesday bazaar.

From above table chart it is clear that 60% customers know the Wednesday bazaar.
From above table chart it is clear that 73% customers like the Wednesday bazaar.

From above table chart it is clear that 48% customers know the Wednesday bazaar.
From above table chart it is clear that 68% customer like the Wednesday bazaar.

From above table chart it is clear that 45% customers know the Wednesday bazaar.
From above table chart it is clear that 73% customers like the Wednesday bazaar.

From above table chart it is clear that 69% customers related to Tamil.

From above table chart it is clear that 59% customers don’t know about the Wednesday bazaar.

From above table chart it is clear that 17% customers know the Wednesday bazaar through friends.

CHAPTER-5

1. FINDINGS

2. SUGGESTIONS

3. CONCLUSION

4. ANNEXURES

5. BIBLIOGRAPHY

FINDINGS
SURVEY FINDINGS
INFORMATION SEARCH AND EVALUATION PROCESS
• From the sample size of 500 samples it is found that the 8.60% customers related to Vadapallani.
• From the above sample that customers are 51.80% belongs to male.
• From the above sample that 37% customers related to unmarried.
• From above sample that 39.80% customers related to government service.
• From above sample that 28.60% customer’s interest to TOI.
• From above sample that 40% customers watch the sun,surya tv.
• From above sample that 20.80% customers related to world space radio.
• From above sample that 40% customers related to 15-24 k per month.
• From above sample 47% customers know the Wednesday bazaar.
• From above sample that 53% customers know the Wednesday bazaar.
• From above sample that 56% customers know the Wednesday bazaar.
• From above sample that 75% customers like the Wednesday bazaar.
• From above sample that 33% customers know the Wednesday bazaar.
• From above sample that customers like the Wednesday bazaar.
• From above sample that 38% customers know the Wednesday bazaar.
• From above sample that 61% customers like the Wednesday bazaar.
• From above sample that 50% customers know the Wednesday bazaar.
• From above sample that 39% customer like the Wednesday bazaar.
• From above sample that 48% customers know the Wednesday bazaar.
• From above sample that 68% customer like the Wednesday bazaar.
• From above sample that 45% customers know the Wednesday bazaar.
• From above sample that 73% customers like the Wednesday bazaar.
• From above sample that 69% customers related to Tamil.
• From above sample that 59% customers don’t know about the Wednesday bazaar.
• From above sample that 17% customers know the Wednesday bazaar through friends.

Suggestions
 Customer service should be improved.
 Proper training should be given to employees as to how to attract more customers and how to retain them.
 Seating facilities could be provided since there are aged people visiting the store.
 Price of products could be reduced in order to attract more valuable customers.
 More branded products could be introduced.
 All the billing counters should be kept opened even during the week days.
 Variety of products with good quality should be brought in .

CONCLUSION
BIG BAZAAR Pros
1. Variety: Big Bazaar offers a wide variety of products of different prices and different qualities satisfying most of its customers.

2. Quality: Providing quality at low prices and having different types of products for different income customers is another advantage.

3. Price: As noted the prices and offers in Big Bazaar have been one of the main attractions and reasons for its popularity. The price ranges and the products offered are very satisfying to the customers.

4. Location: The location of Big Bazaar has been mainly in the heart of the city or in the out skirts giving a chance to both the City and the people living outside the city to shop.

5. Advertisements: Big bazaar has endorsed very popular figure like M S Dhoni and other famous personalities which has attracted a lot of customers. This has resulted in increase of sale and the outdoor advertising techniques have also helped Big Bazaar.

6. Middle class appeal: Considering the fact that there are a lot middle class families in India, Big bazaar has had a huge impact on the middle class section of India, the prices, quality and sales strategy has helped in getting the middle income groups getting attracted towards Big Bazaar.

7. Attractive sales: Big bazaar has been known for its great sale and great offers. Big bazaar has had long lines of people waiting to get into the store for the sale. Therefore, the sales that Big Bazaar has had has increased sales in a huge way due to the sales and offers, thus this has been one of the main advantages of Big Bazaar.

Disadvantages
1. Store layout: The store layout and the assortment of goods is not the best at Big Bazaar, as the quantity of goods sold is more the arrangement and assortment of goods in the store is the greatest. Hence at times customers find it hard to find what they require, this leads to dissatisfaction of customers.

2. Lower quality of goods: As Big bazaar aims more toward the middle income group, the quality of goods is not of the highest quality, and this is sometimes a disadvantage as some would prefer better quality to the price, making customers to search for different places.

3. Does not appeal to the elite: As mentioned above, the main customers are middle income and a few high income groups, The elite do not like to shop at Big Bazaar as the quality of goods is lower and they would prefer a higher price and get a better brand, this decreases sales from the elite class

4. Not acclaimed for very good service: Big Bazaar is not known for high class service. The staff recruited is not very well trained and the billing queues take a long time to move, this irritates customers which makes them visit the store more seldom

5. Lower quality of goods: As the sore is trying to concentrate on the middle income group the type of products used is not of the most superior quality and most of the times nor branded, this may dissatisfy certain customers

6. Consumer satisfaction: Long queues and lower quality leads to dissatisfaction of customers. Due to factors mentioned above Big Bazaar shoppers are not always satisfied, this is not a positive for the store.

ANNEXUTURE
A STUDY ON THE COMPETITIVE PRICING STRATEGY IN BIG BAZZAR
1) Area :-
2) Age :-  50
3) Gender :-  Male  Female
4) Family size ………………………………………………………………………………………………………..
5) Monthly income

……………………………………………………………………………………………………………………………
6) Occupation :-  Bussines  Govt Service  Private service
7) Mother Tongue …………………………………………………………………………………………………….. 8) Which news paper do you read? ……………………………………………………………………………………………………

10) Which TV channel you watch? …………………………………………………………………………………………………… 
11) Do you know about Wednesday bazaar?

……………………………………………………………………………………………………

12) How you came to know about Wednesday bazaar Bazaar? 


13) Have you like Wednesday bazaar offers?

Yes  No
14) Your opinion about Wednesday bazaar. …………................................................................................

FORMULA USED
• PERCENTAGE

BIBLIOGRAPHY

 www.bigbazaar.com
 It Happened in India- Kishore Biyani
 www.ibef.org
 www.google.co.in
 www.economictimes.com
 futurebazaar.com
 Marketing Management: Philip Kotler
 Advertising and Sales: Promotion Belch and Belch
 Retail Management: Bajaj and Srivastav
 Research Methodology: Cooper and Schindler

THANKS…...

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