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A Summary of “Strategic Alignment: Analysis of Perspectives”

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A Summary of “Strategic alignment: Analysis of perspectives” by Tiago Reis de Almeida

Preston Coleman and Raymon Papp’s paper hub on strategic alignment model. Furthermore, how it has been operationalized to enable assessment of an organization’s business and technology strategies into one of twelve defined alignment perspectives using a web-based model.
The authors emphasise that the first concept of strategic alignment remains actual and usable to corporate executives looking to achieve alignment of their business and technology strategies. This model is presented as a combination between four quadrants, which one constituted by three components and it’s divided into two distinct areas: business and information technology (IT). Each area has two quadrants that define that part of the business.
Focusing on the business area, the two quadrants are business strategy and organization infrastructure. Business strategy has three different components: business scope, distinctive competencies and business governance component. The first component links everything that might effect the business environment, such as markets, products, services). Distinctive competencies cover all items responsible to create market’s success, like brand, research, value chain. The last component is Business governance that relates to the existent relationships between stockholders and the directors board, governmental regulations and relations with other strategic partners.
The other quadrant of the business area is organizational infrastructure. It’s composed by administrative structure, business processes, human resource (HR) skills. Administrative structure indicates how the companies run its business, like regarding centralized or decentralized, geographic or functional organization types. Business process refers to all business activities, how they operate and can improve. The…...

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