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About Ekta Kapoor

In: Business and Management

Submitted By kanika18
Words 3044
Pages 13
Name: Ekta Kapoor
Birthday: 7th June, 1975
Zodiac: Gemini
Awards:
1) Indian Television Academy Awards (Best Star Cast and Popular Serial) – Kyunki Saas Bhi Kabhi Bahu Thi (2001)
2) Indian Television Academy Awards (Best Star Cast and Popular Serial) – Kyunki Saas Bhi Kabhi Bahu Thi (2002)
3) Indian Television Academy Awards (Best Star Cast) – Kasautii Zindagii Kay (2003)
4) Indian Television Academy Awards (Best Popular Serial) – Kyunki Saas Bhi Kabhi Bahu Thi (2003)
5) ITA Scroll Honor of the Year (2003) – Kyunki Saas Bhi Kabhi Bahu Thi and Kahaani Ghar Ghar Ki.
6) Indian Television Academy Awards (Best Thriller) – Kya Hadsa Kya Haqeeqat (2004)
7) Indian Television Academy Awards (Best Popular Serial) – Kyunki Saas Bhi Kabhi Bahu Thi (2004)
8) Asian Television Awards – Asia’s most watched show – Kyunki Saas Bhi Kabhi Bahu Thi (2004)
9) Indian Television Academy Awards (Best Continuing Series and Popular Serial) – Kyunki Saas Bhi Kabhi Bahu Thi (2005)
10) Indian Television Academy Awards (Best Continuing Series) – Kyunki Saas Bhi Kabhi Bahu Thi (2006)
11) Indian Television Academy Awards (Best Serial Jury) – Kasamh Se (2006)
12) Indian Television Academy Awards (Best Continuing Series) – Kyunki Saas Bhi Kabhi Bahu Thi (2007)
13) Indian Television Academy Awards (Best Continuing Series) – Kyunki Saas Bhi Kabhi Bahu Thi (2008)
14) Indian Television Academy Awards (Best Serial Jury) – Bade Acche Lagte Hai (2011)
15) Indian Telly Awards (Best Serial Jury) – Bade Acche Lagte Hai (2012)
16) Indian Television Academy Awards (Best Serial Jury) – Kyaa Hua Tera Vaada (2012)
17) GR8 Women Award for the Most Successful Woman – 2012
Biography: Ekta is the daughter of superstar Jeetendra and his wife Shobha. Her brother is film actor, Tusshar Kapoor. Ekta was born and brought up in Mumbai. She works as the Creative Head and Managing Director of Balaji Telefilms. Known as the Queen of Soap Operas in India, Ekta is remembered best for giving television entertainment the most cataclysmic turn ever. Her serials were aired on Sony, Star Plus and Zee. She began with unusual realistic serials like Koshish Ek Asha which starred Sandya Mridul. Currently her serials on air are Bade Acche Lagte Hai, Gumraah and Kyaa Hua Tera Vaada.
She decided to turn of Bollywood when she was at the peak of her career, winning awards every year for her daily soaps. In 2001, she released Kyoo Ki… Main Jhooth Nahi Bolta which starred Sushmita Sen and Govinda. In 2003 and 2004, she focused mainly on supernatural stories and thrillers like Krishna Cottage and Kucch Toh Hai. 2005 turned out to be a golden year for the lady when Kya Kool Hia Hum went on to be listed as one of the year’s biggest hits. For the next few years, she focused on television and her work in Bollywood was limited to co- producing films like EMI and Mission Istanbul. But 2010 and 2011 was pivotal for her career in Bollywood. She delivered the biggest and the most important films like ‘Love, Sex aur Dhoka’, ‘Once Upon a Time in Mumbai’, ‘The Dirty Picture’, ‘Ragini MMS’ and the sequel of her earlier hit ‘Kya Kool Hai Hum’ named ‘Kya Super Kool Hai Hum’.
Ekta is a example of a woman for young creative heads and entrepreneurs. She single handedly has earned her stature in the industry, be it television or cinema. And keeping all criticisms about her work aside, she has given television a stature that no one else before her could.

Born: June 7, 1975
Achievement: Creative Director o

f Balaji Telefilms; Awarded with Ernst & Young (E&Y) Startup Entrepreneur Of The Year award in 2001.

Ekta Kapoor can be aptly called as the reigning queen of Indian television industry. The serials produced by her company Balaji Telefilms are a great hit with the masses and are dominating all the major T.V. channels in India.

Born on June 7, 1975, Ekta Kapoor is daughter of former Bollywood superstar Jeetendra and sister of current Bollywood hero Tusshar Kapoor. Ekta Kapoor did her schooling from Bombay Scottish School and later on joined Mithibai College. She was not interested in academics and on the advice of her father ventured into TV-serial production at the age of 19. And soon she changed the face of Indian television industry and completely dominated it.

Today, Ekta Kapoor is the creative director of Balaji Telefilms. Her company has produced more than 25 serials and each one is being shown, on an average, four times a week on different television channels. Ekta Kapoor's serials have captured the imagination of masses. She broken all previous records of TV serial production and popularity in India. Her most famous television venture has been "Kyunki Saas Bhi Kabhi Bahu Thi" which began in 2000 and is still leading the TRP ratings in India. Her other famous serials include "Kahaani Ghar Ghar Ki", "Kahiin To Hoga", "Kavyanjali", "Kyaa Hoga Nimmo Kaa", "Kasamh Se", "Kahin Kisii Roz", "Kasautii Zindagi Kay", "Kkusum", "Kutumb", "Kalash", and "Kundali".

For her entrepreneurial skills and achievements Ekta Kapoor was awarded with Ernst & Young (E&Y) Startup Entrepreneur Of The Year award in 2001.

Read more at http://www.iloveindia.com/indian-heroes/ekta-kapoor.html#yScOYyi8M2HdoGLo.99

Problems of Women Entrepreneurs in India Family responsibilities, ties as well as commitments:-
In India, mainly a woman’s duty is to look after her children and manage the other members of the family. Man plays a secondary role only. Incase of married women she has to strike a fine balance between her business and family. Her total involvement in family leaves little or almost no time orenergy to be diverted for the business activities. Support and approval of husbands seems to benecessary condition for women entry into business. Accordingly, the educational level and family background of husbands also influences women participation in the field of enterprise
Lack of education and prevalent levels of illiteracy amongst women:-
In India, around 3/5th (60%) of women are still illiterate. Illiteracy is the root cause of socio-economic barriers or hurdles. Due to lack of education and that to qualitative education, women arenot aware of business, technology and market knowledge. Also lack of education causes lowachievement motivation amongst women. Thus lack of education creates problems before women toset up competitive enterprises. In India around 60% of women are still illiterate. Illiteracy is the rootcause of socio- economic problem. Due to the lack of education women are not aware of business,technology and market knowledge. Also lack of education causes low achievement motivation

among women.
Domination by Male and Ideology of Male Dominated Society:-
Male chauvinism is still prevalent in many parts of the country yet. The constitution of India speaksabout the equality between both the sexes, i.e. men and women. But in practice, women are looked upon as “abla” i.e. weak in all respects. Thus women suffer from a number of problems, in anutshell in a male dominated society; women are not treated equal to men. This in turn, serves as a barrier to woman’s entry into business. The constitution of India speaks of equality between sexes.But in practice women are looked upon as abla i.e. Weak in all respects. In male dominated Indiansociety, women are not treated equal to men. This turn serves as a barrier to women entry into business.
Lesser risk and uncertainty bearing attitude:-
Women in India lead a protected life. They are even less educated and economically not stableneither self-depended. All these factors reduce their ability to bear risks and uncertainties involvedin a business unit, which is the most important criteria of every business activity.A number of women have to face the challenges of market because of stiff competition. Many business women find it difficult to capture the market and compete with their product. They are notfully aware of the changing market conditions
Lack of self-confidence and optimistic attitude amongst women :-
Today all the women are suffering from one major problem of lack of self-confidence, will-power,strong mental outlook, optimism etc. They always fear from committing mistakes while doing their piece of work, more over there is limited initiative of taking risk and bearing uncertainty in them.

Thus all these psychological factors often obstruct their path of achieving success in the area ofenterprise. Successful businessmen can be self motivated through setting up a mind and taking uprisk and accepting social responsibilities on shoulder. The other factors such as family supportgovernment policies financial assistance etc. are also important to set up business. Women lackconfidence in their strength and competence. The family members and the society and reluctant tostand beside their entrepreneurial growth


Why Women
’s
are Better !
Stability- Women do not change activity frequently and tend to grow with the same
Quick Learner- Women are eager to learn and are quick on the activity learners.
Adaptability- women adapt to change very well and make the most available environment
Attitude- Women generally have the positive attitude most of the time and usually hold the attention of people than men Articulate- Women, more often than not, are very articulate and expensive
Patience-
Women’s ability t o stick with patience is quite better than man

A brand called Ekta
From the queen of soaps to a producer of cutting-edge Bollywood entertainers, the temperamental Balaji Telefilms boss has come a long way indeed
Saibal Chatterjee
EKTA KAPOOR has reason to be upbeat. Today, she is more than just a television czarina. Her production company, Balaji Telefilms, which was in danger of running aground about three years ago amid a severe financial crisis, is now not only back in the pink of health, it is also breaking fresh ground and winning new friends.
The feisty 36-year-old lady’s metamorphosis may be a work in progress — Kapoor is still evolving as a woman and a professional — but she and her production company have certainly come a long way from the days when her K-brand of never-ending serials dominated the Balaji menu.
The reinvention of Ekta Kapoor has been anything but easy. Her story has witnessed more than its share of dramatic setbacks and downturns. The strong-willed girl who built her career on a series of mawkish saas-bahusoap operas has transformed into a shrewd and successful producer of boundary-breaking Bollywood films.
UNIQUE NICHE
Even as successful serials continue to flow out of the Balaji assembly line, Ekta has carved a unique niche for herself in the Mumbai movie industry by throwing her weight behind a slew of unconventional big screen entertainers that have rewritten the rules of the game a fair bit.
"The strategy is to focus on quality and meet the expectations of the audience," says the woman who has, of late, produced or acquired talked-about films such as Love Sex Aur Dhoka, Once Upon a Time in Mumbaai, Shor in the City, Ragini MMS and The Dirty Picture.
These edgy films are a far cry from Ekta’s family-oriented soap operas that were targeted at a middle class viewership willing to be seduced by the power of narrative predictability. These movie titles have sought to push the envelope in terms of both style and substance while staying within the commercial parameters of mainstream Hindi cinema. The balance has worked wonders for the bottomline of Balaji Motion Pictures. Ekta Kapoor with dad Jeetendra |
MANAGERIAL ROLE
Ekta Kapoor is the joint managing director of Balaji Telefilms, which was set up in the mid-1990s by her mother, Shobha Kapoor. The company is widely credited with fuelling the satellite television boom with its string of top-rated shows.
She was, for many years, the creative head of the super-successful content factory. But in recent times, she has gradually slipped into a more managerial role in order to control the company’s fortunes better.
Balaji Motion Pictures and its alternative cinema arm, Alt Entertainment, have both made their presence felt with aggression and intent. The latter was the banner under which Ekta Kapoor produced Dibakar Banerjee’s Love Sex Aur Dhoka, India’s first digital film to be accorded a conventional commercial release. It was the biggest sleeper hit of 2010. Ram Kapoor and Sakshi Tanwar, the actors of Bade Achche Lagte Hain |
It isn’t that Ekta has altered her approach to the entertainment business. She is still clear in her mind that she isn’t here to please the critics — "If they like my films, so be it," she says. She keeps an eye firmly on what the audience wants. "The viewer matters more than anyone else," she says.
The difference between soap queen Ekta Kapoor and film producer Ekta Kapoor springs from the inherent dissimilarities between the two delivery platforms. Television, she believes, is more mass-oriented than cinema because it goes into a wide diversity of homes whereas films can be made for specific target audiences.
The big screen has given Kapoor far greater scope for creative adventure than television ever could, a fact that is reflected in the kind of films that she backs. In the bargain, she is acquiring quite a reputation for being a good judge of quality.
TUNED INTO MARKET Ekta struck gold with The Dirty Picture |
As Siddharth M. Jain, co-producer of Ragini MMS, says, "The profile of our film changed when Balaji came on board. It pumped in several crores for the promotion of Ragini MMS. Ekta saw the project’s potential as soon as we pitched it to her."
The Dirty Picture, Kapoor’s biggest success story to date, has proved that particular prowess of hers with greater emphasis than ever before. In the domain of small, unconventional films, she has emerged as a force to reckon with.
The Milan Luthria-directed entertainer not only catapulted Vidya Balan to the rare club of actresses capable of carrying a woman-centric film on her shoulders, it also proved that a superhit can be made without the support of a big Bollywood star.
Incidentally, Vidya Balan had made her debut in the Balaji sitcomHum Paanch (the company’s first major success on television) before moving on to greater things in her life and profession.
Nidimodru and Krishna DK’s Shor in the City was a low-budget film that earned both critical acclaim and money, strengthening Kapoor’s faith in projects that dared to be different. Since the mid-career crisis that threatened to derail her, Ekta has made moves that have, without exception, yielded dividends.
SOAP OPERA QUEEN
Of course, Ekta is no stranger to success. There was a time when Balaji was the undisputed market leader in the television content space. At one point, at the height of her success story, she made 38 of the 50 top shows across Indian channels.
Serials like Kyunki…Saas Bhi Kabhi Bahu Thi, Kahani Ghar Ghar Kii and Kasauti Zindagi Kay, among many others, attracted TRPs of the kind that was unheard of and earned loyal and lasting viewership. But many cultural analysts berated her for perpetuating stone-age social values through her mediocre shows, but Ekta carried on regardless, propelled by the sustained support of India’s general television audience.
When she was flying high, Ekta was known to be exceedingly arrogant. She was a woman who threw tantrums all the time and rode roughshod over employees and associates. She was a leader who brooked no debate. The autocratic style of functioning was tolerated because of the continuing success that she enjoyed but it also left a bitter aftertaste.
But all that is now a thing of the past. The new, improved Balaji boss is a more mellowed person, willing to listen to the views of others. The change has helped the company tide over the problems that it faced in 2009.
Troubles erupted when her sole customer, Star Plus, India’s most watched Hindi general entertainment channel, discontinued her top-rated show Kyunki… Saas Bhi Kabhi Bahu Thi as its viewership points were on the wane. The move came at a time when the industry was grappling with a serious economic downturn and production houses were being forced to squeeze their budgets. But Ekta wasn’t accustomed to constraints, and she wasnsufficiently equipped to tackle the hard times that lay ahead.
NEW AVATAR THE KAPOOR FAMILY: From left: Shobha, Tusshar, Ekta and Jeetendra |
As more of her shows went off air and her exclusive and lucrative contract with Star Plus came to an end, Balaji was in the doldrums and its stocks plummeted rapidly. Initially, Ekta wasn’t able to see the writing on the wall: Audience tastes were changing and her melodramatic soap operas had outlived their utility.
Worse, being the inveterate maverick that she is, she tended to indulge in financial profligacy. Per-episode budgets spiralled beyond control — from well under Rs 50,000 in the 1990s to 18 lakh in 2007. But matters have since been reined in and her current serials —Pavitra Rishta, Bade Achhe Lagte Hain, Parichay andKya Hua Tera Vada, among others — cost much less to produce.
Until the meltdown happened, Balaji Telefilms functioned haphazardly and unprofessionally, driven largely by the whims and fancies of one person. The knocks of recent years have forced a rethink and Kapoor is no longer as impulsive as she once was.
The transformation is paying off handsomely. As she prepares for the release of Kya Super Kool Hai Hum, a sequel to 2005’s Kya Kool Hai Hum, a risqué adult comedy starring Riteish Deshmukh and Tusshar Kapoor. In an interview, Deshmukh has promised that the new film would be outright down and dirty, much more so than the original. Kapoor clearly knows what works!
Make no mistake, Kya Super Kool Hai Hum will not be another Delhi Belly, but Kapoor has enough interesting projects in the pipeline to stay put in the hunt for the next big breakthrough. For one, she has tied up with producer-writer-director Anurag Kashyap to produce Lootera, starring Ranveer Singh and Sonakshi Sinha. The film is helmed by Vikramaditya Motwane, the maker of the critically acclaimed Udaan.
Ekta Kapoor is already in full flight. Observers believe that the next phase of her career would be the most exciting of all as she diversifies into new territories and makes new conquests. The lady is a full-fledged brand and its value is undeniably on the upswing.…...

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