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Advertising Techniques and Their Influence on Consumer’s Behaviour

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Submitted By evew
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Pages 5
Advertising techniques and their influence on consumer’s behaviour

The estimated time the average US citizen spends in front of the TV screen is 1500 hours per year. He watches not only shows, programs, movies and matches but also 38 000 of the advertising films at that time. What is more, he sees or listens to 100 commercials every day, invasive in other mass media, like the Net, newspaper or radio, not to mention all those leaflets in his mailbox and banners on the Net and billboards on the street. ( Falkowski, Tyszka ) The reason why advertising is omnipresent is quite obvious. It is the best way to encourage people to buy things or to use some services. Otherwise, no one would spend so much money on this business.
Commercials accompany our life nearly at every turn. They get into our language, the way we perceive the world, think and create relationships with other people. However, we do not realize their power. We believe that we choose certain coffee brand because of its objective value. Most of us are confident the advertising has nothing in common with our choices. The rest think that commercials affect others, not themselves. It figures that we all cherish illusions. In fact, adverts exhort us to buy things we do not really need. As an author of this text I would like to show how this mechanism works and what kinds of conditions need to be performed to make advertising effective. It is important because we really seem to live in the advertising age.
Advertising creators outride when it comes to client’s attraction. They have a sizable field to write on considering all those technical achievements. Advertising can be much more influential, suggestive and believable thanks to the additional effects. In order to make ads succeed promoters use several kinds of manipulations.
Without an effective slogan, effective advertising is impossible. It must be…...

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