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Alliance Entry Point

In: Historical Events

Submitted By nitishs
Words 915
Pages 4
Product and Place analysis of
Pentair Technical Products India Pvt. Ltd

By,
Akhila Chillara
Ayushi Jain
Chanchal Digwani
Nitish Sahay
Prateek Agarwal

Introduction:
As we all know that the marketing is the battle of perceptions and not of reality, the purpose of this project is to learn about how Pentair Technical Products Pvt. Ltd. is managing its marketing efforts with respect to two elements that are Product and Place.
This project basically focuses on the action part of marketing management team. First we shall learn about the two marketing variables such as product which will include the product variety, quality, design, features, brand name, packaging, sizes, services, warranties and returns. Secondly, about place which includes channels, coverage, assortments, locations, inventory and transport. Through this project we want to gather the information about Pentair technical Products through primary and secondary data collection and analyse the collected data to understand the marketing management tasks at this company and will try to answer the following questions :
How the company is developing its marketing strategies and plans ?
How is it assessing market opportunities and customer value ?
How does it choose, design, deliver and communicate value?
What are the company’s views and actions on sustaining growth and value in long run?
By implementing our knowledge on the subjects like Understanding Customer and Value Creation and Going to Market, this will help us to understand the company’s marketing strategies with respect to its perspective and also from our own perspective so that we can make some opinions about the multiple processes taking place in and out of company. We will also try gaining the knowledge on the evolution of the company and how does it position itself in the current market scenario. For this, we may need to study about…...

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