Free Essay

Apple Case

In: Business and Management

Submitted By tiff212
Words 1425
Pages 6
Apple -Merging Technology, Business,
Apple Computer Inc., back from near oblivion, is setting the pace in the digital world with innovation and creativity that has been missing from the company for the past
20 years. The introduction of the iPod, a brilliant merger of technology, business, and entertainment, catapulted Apple back into the mainstream.
CAPITALIZING ON NEW TRENDS
In 2000, Steve Jobs was fixated on developing video editing software for the Macintosh. But then he realized millions of people were using computers and CD burners to make audio CDs and to download digital songs called MP3s from illegal online services like Napster. Jobs was worried that he was looking in the wrong direction and had missed the MP3 bandwagon.
Jobs moved fast. He began by purchasing SoundStep from Jeff Robbin, a 28- year-old software engineer and former Apple employee. SoundStep was developing software that simplified the importing and compression of MP3 songs. Robbin and a couple of other programmers began writing code from scratch and developed the first version of iTunes for the Mac in less than four months. This powerful and ingenious database could quickly sort tens of thousands of songs in a multitude of ways and find particular tracks in nanoseconds.
Jobs next challenged the team to make iTunes portable. He envisioned a Walkman­ like player that could hold thousands of songs and be taken anywhere. The idea was to modify iTunes and build a tiny new system for what was basically a miniature computer, along with a user interface that could sort and navigate music files with the same sophistication as iTunes on the Mac. The iPod was born nine months later.
Jobs noticed that one last key element was missing, an online store for buying downloadable songs. Such a store would need an ebusiness infrastructure that could automatically deliver songs and track billing and payments for conceivably millions of purchases. In the spring of 2003, 18 months after the launch of the iPod, Apple's iTunes Music Store opened for business. The company's goal was to sell 1 million songs in the first six months. It hit this goal in six days.

CAPITALIZING ON THE IPOD

With millions of iPods in the hands of consumers, other companies are noticing the trend and finding ways to capitalize on the product. John Lin created a prototype of a remote control for the iPod. Lin took his prototype to Macworld where he found success. A few months later, Lin's company had Apple's blessing and a commitment for shelf space in its retail stores. "This is how Apple supports the iPod economy," Lin said.
In the iPod-dominated market, hundreds of companies have been inspired to develop more than 500 accessories-everything from rechargers for the car to $1,500 Fendi bags. Eric Tong,vice president at Belkin, a cable and peripheral manufacturer, believes that75 percent of all iPod owners purchase at least one accessory-meaning that 30 million accessories have been sold. With most of the products priced between $10 and $200 that puts the iPod economy well over $300 million and perhaps as high as $6 billion. Popular iPod accessories include:

Allee Lansing Technologies-iPod speakers and recharger dock ($150).
Belkin-TuneCast mobile FM transmitter ($40)
Etymotic Research-high-end earphones ($150)
Griffin Technology-iTrip FM transmitter ($35)
Kate Spade-Geneva faux-croc mini iPod holder ($55)
Apple-socks set in six colors, green, purple, blue, orange, pink, and gray ($29)
Apple-digital camera connector ($29).

CAPITALIZING ON THE FUTURE

The latest iPod packs music, audiobooks, pod casts, photos, video, contacts, calendars, games, clocks, and locks in a design up to 45 percent slimmer than the original iPod. It also boasts stamina (up to 20 hours of battery life), generous capacity (30GB or 60GB of storage), a great personality (intuitive, customizable menus), and a touch of genius (the Apple Click Wheel). The latest features include:
Videos-Choose from over 2,000 music videos the iTunes Music Store or purchase ad-free episodes of a favorite ABC or Disney television show and watch them on the go.
Podcasts-The iTunes Podcast Directory features thousands of free podcasts, or radio-style shows, including favorites from such big names as ABC News, Adam Curry, ESPN, KCRW, and WGBH. Audiobooks-The digital shelves of the iTunes Music Store are stocked with more than 11,000 audiobooks, including such exclusives as the entire Harry Potter series.
Photos-With storage for up to 25,000 photos, iPod users can view photo slide shows-complete with music-on an iPod or on a TV via the optional video cable.

CAPITALIZING ON THE iPHONE

The Apple iPhone is a revolutionary new mobile phone that allows ustomers to make a call by simply touching a name or number in an address book, a favorites list, or a call log. It also automatically syncs all contacts from a PC, Mac, or Internet services, and it allows customers to select voice-mail messages in any order-just like email.
Customers can easily construct a favorites list for frequently made calls and can quickly merge calls to create conference calls.
The iPhone's most impressive feature is a rich email client. With its advanced Safari browser, one of the most advanced web browsers to be offered on a portable device, iPhone lets customers see web pages the way they were designed to be seen, then easily zoom in by simply tapping on the multi-touch display with a finger. Safari also includes built-in Google and Yahoo! search capabilities. The iPhone can multitask, allowing customers to read a web page while downloading email in the background over wireless networks. Expect the iPhone accessory business to be as powerful and vast as the iPod accessory business. A few of the new iPhone accessories include: iPhone Bluetooth headset-$149. iPhone doc-$49. iPhone stereo headset-$29.
Apple Doc Connector to USB $29.

iPod's Impact on the Music Business
In the digital era, the unbundling of COs through the purchase of individual tracks lets consumers pay far less to get a few of their favorite songs rather than buying an entire albuin. Many analysts predicted that the iPod's success coupled with the consumer's ability to choose individual song downloads would lead to increased revenues for music businesses. However, the industry is seeing individual down­ loads cannibalizing album profits and failing to attract new music sales. ''I've still never bought a download," said Eneka lriondo-Coysh, a 21-year-old graphic-design student in London who has owned a 10,000 song-capacity iPod for more than two years. "I do it all from my CDs," mostly hip-hop and soul.
The global music industry has been under siege for years amid declining sales. Record companies suffer from piracy, including billions of dollars in lost revenue due to bootlegged CDs. At the same time, music faces new competition for consumer time and money from video games, DVDs, and mobile phones. At traditional record stores, DVDs and games are taking an increasing amount of shelf space, squeezing out CDs. The music download numbers suggest that the iPod's iconic success is not translating into new music sales the way the evolution from vinyl albums to cassettes and then CDs did. For many users, the portable devices are just another way of stocking and listening to music, not an incentive to buy new music. iPod Security Leaks
Nike and Apple partnered to create a unique iPod accessory, the Nike iPod Sport Kit. The Kit consists of two components a wireless sensor that fits into Nike + Air Zoom Moire sneakers and a small white receiver that plugs in to an iPod Nano-that communicate using wireless radio protocols. The University of Washington's Department of Science and Engineering recently discovered that customers who use the kit while exercising are subject to an invasion of privacy by becoming a surveillance target. Researchers revealed that security flaws in the new radio frequency 10-powered device make it easy for tech-savvy stalkers, thieves, and corporations to track every movement an unsuspecting Sport Kit customer makes. With a simple surveillance tool, a malicious individual could track Sport Kit owners while they are working out, as well as when they are casually walking around town, a parking lot, or a college campus. With just a few hundred dollars and a little know how, someone could even plot a Sport Kit customer's running routes on a Google map without the runner's knowledge. The tracked individuals do not even need to have their iPods with them, just the RFID device.…...

Similar Documents

Premium Essay

Apple Case

...Apple Computer Inc,-2005 AAPL www.opple.com Apple's motto, "Think Differently," is a concept that the company does very well by creating innovative products that continue to define the world of computer design. Other computer manufacturers have attempted for decades to replicate the icono· clastic appeal of the Apple design. None have succeeded in the manner of Apple. When Steve Jobs assumed the post of CEO in 1998, he re-revolutionized the entire company. Apple introduced the iMac and iBook product lines for the more basic computer buyers and the Power Book and G series computers for the advanced purchasers. Apple continues to forge ahead in design with the introduction of the iPod digital music player and the iTunes Web site for the sale and download of music. Among giant rival firms, such as IBM, Apple is on the forefront of a revolution of technology, integrating music, images, and animation. History Founded in 1976 in a garage in Santa Clara, California, Apple is the brainchild of Steve Wozniak and Steve Jobs, two college dropouts who sought to provide a user-friendly computer to a new and distinct market of small computer users. Between 1978 and 1980, sales increased from $7.8 million to $117 million, and in 1980 the company underwent its initial public stock offering. In 1983, Steve Wozinak left Apple. That same year Steve Jobs hired away John Sculley from Pepsi to be the company's president. After experiencing several product failures, Apple unveiled the......

Words: 2421 - Pages: 10

Premium Essay

Apple Case

...APPLE, INC. A Case Study in External Communication Written by: Jenny Lee Bachelor’s Degree Candidate Ian McCarthy Bachelor’s Degree Candidate Andrew Nguyen Bachelor’s Degree Candidate Robbie Reid Bachelor’s Degree Candidate Dr. Robyn Walker Faculty Advisor Center for Management Communication Prepared for: Case Study Initiative Center for Management Communication April 25, 2012 INTRODUCTION As soon as the news of the Apple iPhone surfaced, David and Mary Jones eagerly bought two and switched their wireless phone carrier to AT&T Wireless, the iPhone’s exclusive wireless carrier in the United States. Several weeks later, after a hectic morning in the office, David Jones drove home to meet his wife, Mary, during his lunch break. “Hey, David, I wasn’t expecting you to be home for lunch today. How’s work?” Mary warmly greeted her husband and proceeded to set the dining table. “It’s fine—mundane as usual,” David replied. “It’s not the project Mr. Owens just assigned that’s stressing me out; my iPhone keeps dropping calls. My calls have dropped multiple times during important conference calls,” David sighed as he immediately went to the couch and took his shoes off to relax. Mary had not experienced any problems with her own iPhone and wondered if David had somehow received a defective phone. She placed a plate of pasta on the dining table and responded, “I’m sorry to hear that; we should take care of that. I haven’t had any problems with my......

Words: 2365 - Pages: 10

Premium Essay

Apple Case

...Apple Inc. Case Study Alex Sorokin Julia Andrejeva Anastasija Citajeva Inga Plavane Karina Tidrike EBS3 1. Opportunities * The online sales of computer are rapidly increasing. * Large population, which are extremely brand conscious and individualistic. * Laptops are highly demanded products of Apple Company therefore more types of laptops can be developed which will meet as many needs as possible. * Increase in worms and viruses on PCs so the antivirus solution can be developed by Apple * Downloadable music and MP3 players are highly marketable. * Increasing bonds and developing partnerships with other companies. Threats * The switching in technology is very fast. * In laptop segment Apple is facing strong competition from Dell, HP, Sony and Toshiba. * In phone segment Apple is facing huge competition from Nokia. * Media Piracy (Downloading free music from other online source without paying cost is common it may impact the iTunes sales.) * The long lasting recession may impact the sales of the company due to higher prices of the products and services * Companies not seeing Apple as compatible with their software. * Apple software, Cell phone and hardware are expensive as compared to other competitors such as Dell. * Microsoft launched Microsoft Vista, Windows 7 which is gaining market share. PESTEL Political influences As it was reported in 2007 52% of sales were outside the U.S.......

Words: 5410 - Pages: 22

Free Essay

Apple Case

...Business Strategy Case: Apple inc. in 2012 Inleiding In het kader van de opdracht van Business Strategy voor de PTMSc Bedrijfskunde hebben wij aan de hand van de gestelde vragen deze business case uitgewerkt. De samenvattingen, strategieën en analyses die zijn gebruikt zijn uitsluitend gebaseerd op informatie vanuit de case Apple Inc. in 2012 uit de reader. De modellen die zijn opgesteld om conclusies grafisch te onderbouwen zijn opgesteld met informatie die in de case of in de bijlagen van de case gegeven is. 1. Historische concurrentievoordelen Het ontstaan van Apple is gestart door het ontwikkelen van een gebruikersvriendelijke computer en het inspelen op de behoefte van de klant. Het gebruikersvriendelijke is gericht op gebruikersgemak, eenvoud en ontwerpen voor een specifieke markt. De behoefte van de klant wordt niet alleen voorzien door deze propositie (figuur e), maar wordt ook vervuld door diversificatie van producten en software. De kern van Apple, gericht op de klant, is over de gehele tijd stabiel geweest, maar hun positie in de markt is relatief grillig verlopen. De verklaring hiervoor ligt in het onderscheidend vermogen en op de momenten waarop concurrentie de mogelijkheid kreeg om zich op te trekken aan Apple. De concurrentie kon vergelijkbare producten op de markt brengen tegen lagere prijzen, waardoor Apple zich opnieuw moest positioneren op de markt. In de periode vanaf 2000 is Apple ook gaan investeren in grote marketingcampagnes en is de......

Words: 2874 - Pages: 12

Premium Essay

Apple Case

...Apple Case August 27, 2011 University of Maryland University College Janee Freemen Prof Carol Beam Business Intelligence: (BI) is information collected from multiple sources such as suppliers, customers, competitors, partners, and industries that analyzes patterns, trends,and relationships for strategic decision making. (Baltzan, p. 8) Customer Relationship Management (CRM) CRM stands for Customer Relationship Management. It is a strategy used to learn more about customers' needs and behaviors in order to develop stronger relationships with them. Good customer relationships are at the heart of business success. There are many technological components to CRM, but thinking about CRM in primarily technological terms is a mistake. The more useful way to think about CRM is as a strategic process that will help you better understand your customers’ needs and how you can meet those needs and enhance your bottom line at the same time. This strategy depends on bringing together lots of pieces of information about customers and market trends so you can sell and market your products and services more effectively. (Wailgum, T., What is CRM?, CIO Drilldown, retrieved from http://www.cio.com/article/40295/CRM_Definition_and_Solutions).  Data Mining Sifting through very large amounts of data for useful information. Data mining uses artificial intelligence techniques, neural networks, and advanced statistical tools (such as cluster analysis) to reveal trends, patterns, and......

Words: 1525 - Pages: 7

Premium Essay

Apple Case

...APPLE CASE: Apple Inc. in 2010 Ipad: 2010: 3rd major innovation launched by Apple over last decade (revolutionary product). 80’s + 90’s: Mac personal computers. Late 80’s: Strong brand, rapid growth, high profits. 96’: almost went bankrupt. Then: Apple Computer=> Apple Inc + innovative non-PC products in early 2000s (=mobile device company). 2009 fiscal year: Iphone+Ipod= 60% of sales (total sales= $43 billion) Apple stock had risen more than 15-fold since 2003. -Macintosh sales growth: faster than the industry in recent years. -Apple’s share of the worldwide PC market had remained below 5% since 97. Apple’s History: Steve Jobs + Steve Wozniak founded Apple in 1976 which led to the release of the Apple II in 1978). Mission: bring easy-to-use computer to market. It sparked a computing revolution and Apple became the industry leader. 81: arrival of IBM which Apple’s competitive position. IBM PC was a relatively “open” system that other producers could clone (Microsoft DOS operating system + Intel microprocessor). Apple was practicing horizontal and vertical integration (no hardware license to 3rd parties). Apple marked a breakthrough in ease of use, industrial design and technical elegance but its slow processor speed and lack of compatible software limited sales (Apple net income fell by 62% between 81 and 84). IBM gained more market share and emerged as the new standard for the industry. 1985: Jobs was forced out and John Sculley......

Words: 394 - Pages: 2

Premium Essay

Apple Case

...Case 3: Apple Inc. Summary: In 1976 Apple Computer was founded by Steve Jobs and Steve Wozniak. The mission of Steve Jobs was to bring an easy-to-use computer to the market. Apple quickly became an industry leader. However this success ended when Apple almost went bankrupt. Microsoft invested a large amount of money in Apple, which saved the company. It was the iPod that set Apple on its explosive growth path. Apple moved from the computer industry to a mobile device company. Nowadays Apple is a very successful company. 2) Analyze the structure of the personal computer industry over the last 15 years. How have the dynamics of the PC industry changed? Growth was driven by lower prices and expanding capabilities in the 1990’s. The overall industry was booming through the early 2000’s. However revenue growth failed to keep pace with volume growth. The average selling prices declined, despite PCs that were faster with more memory and storage. In the 2000’s lower prices led to higher sales volume. Meanwhile, a new sub-product category of netbooks took off during the global economic downturn in 2009. These light-weight mini notebooks had limited storage capacity and were optimized for the web. 3) Evaluate Apple’s strategies since 1990. Apple uses horizontal and vertical integration. This means that all Apple products have the same operating systems, the same design, the same chips, etc. This strategy is also known as the “digital hub” strategy. The Mac......

Words: 373 - Pages: 2

Free Essay

Apple Case

...Case 3: Apple Inc. I. Introduction Apple Computer is an innovative company evolving on the multimedia and high technology market. It is present on hardware and software markets, as well as in the on-line services market. Its highly diversified offer makes Apple Computers a company that is very hard to manage. Steve Jobs and Steve Wozniak created the company in 1976. They wanted to “change the world through technology” by creating the personal computer (PC). The launch of Apple II in 1978 was the beginning of Apple’s leadership on the PC industry. Nevertheless, Apple had to face quickly with face competitors, who imposed their standards on the market. First IMB first, and then Windows and Intel, posing posed the problem of non-compatibility with Apple compatibility. Apple was successively headed by a number of leaders who performed very well. Lots of performing leaders followed one another at the head of Apple Computer, such as Steve Jobs, Sculley, Spindler or Amelio, and each of them had a different vision on of what the Apple computer strategy of Apple should be. After many years of irregular results, Steve Jobs came back to Apple Computer as CEO and his strategy had immediate positive effects on company results and market positioning. II. Generic and Complementary Strategies Apple without a doubt uses a focused differentiation strategy. They are able to command premium prices by strategically marketing their products and adding features and functionality that......

Words: 2849 - Pages: 12

Premium Essay

Apple Case

...SAMPLE CASE APPLE COMPUTERS, INC. PREPARED BY MAX BEEBER September 1, 1995 FOR OL 421 STRATEGIC MANAGEMENT AND POLICY INTRODUCTION: In 1976, Steven Wozniak and Stephen Jobs designed computer boards in a garage. During the next six years, this operation was transformed into a Multi-million dollar company called Apple Computer. It broke into the Fortune 500 in 1982. While Apple has experienced tremendous growth, it has recently begun to experience problems, which, if unabated could have a significant negative impact. This includes a weak organizational structure, a rapidly changing external environment, lack of strategic leadership, and major problems with its products and within its dealer network. Therese and other serious problems have created a situation in which Apple faces key decision points that will determine the future of the company. The time of this case is late 1983. CURRENT MISSION, GOALS, & STRATEGY: Apple Computer develops, builds, and markets microcomputers. Its current philosophy states that it is “…driven by desire to build products that combine ideas already out at a low enough cost to make them useful. We are not really technology drive.” Apple is currently working on the IIE and the MacIntosh. It is also attempting to construct a more advanced computer called the Lisa, but this project is not yet completed. No specific marketing, financial, or production goals were state......

Words: 2604 - Pages: 11

Premium Essay

Apple Case

...Apple case Synopsis: Headquartered in Cupertino, California, Apple is one of the most well known brands today. Apple didn’t just enter the market and become what they are today, the company had to go through a series of ups and downs which lead them to become a company with an estimated brand value of 153 billion. Apple first entered the public market in 1976 with the release of their first computer Apple I. Apple was profitable for a couple years and then they hit a slump. After a power struggle with the board of directors in 1985, Jobs was asked to leave Apple. 16 years later Apple was on the brink of bankruptcy, with a share price at $3.30. Jobs returned to Apple as an advisor, and then took control of the company as an interim CEO. Jobs brought Apple from near bankruptcy to profitability by 1998. Apple became successful for a lot of reasons but manly it used a market orientation strategy in which it was able to gather intelligence about customer’s current and future needs. As the new CEO of the company, Jobs oversaw the development of the iMac, iTunes, iPod, iPhone, and iPad, and on the services side, the company's Apple Retail Stores, iTunes Store and the App Store. The success of these products and services provided several years of stable financial returns, and propelled Apple to become the world's most valuable publicly traded company in 2011. In addition to revolutionary products Apple’s success in pricing, promotion, and distribution have also contributed...

Words: 1617 - Pages: 7

Premium Essay

Apple Case

...Case 30 - Apple after Steve Jobs 1. Analyze Apple’s board structure. Are criticisms of Apple board justified? What changes would corporate governance reformers like to see and why? * Apple’s board structure: Steve Jobs was the CEO of Apple Inc. Timothy Cook (Chief Operating Officer) served as CEO of the company when Jobs was on medical leave for pancreatic cancer. Scott Forstall (Senior Vice President) was responsible for Mac OS X before being named vice president for IPhone software. Jonathan Ive (Senior Vice President) was recognized as the man who designed the IPod and many more of Apple’s most iconic products. Phil Schiller (Senior Vice President) was a well-known public figure. He was instrumental in marketing the iMac, iBook, iPod, and Max OS X. * Yes, the criticisms of Apple board are justified. * Corporate governance reformers would like to see if Apple will have more new ideas to create new technologies. They would like to see how the company will be when Jobs gone. Because they will try their best to keep the company develop and they can do a good job without Jobs. 2. Apple was extremely secretive about its succession plan. What were the benefits of this approach? Was the lack of transparency a breach of the board’s fiduciary responsibility to shareholders? * The benefits of this approach is “to ensure that its future was not as directly linked with Jobs playing such an active role in the company as he had in the past” (Case 30).......

Words: 323 - Pages: 2

Premium Essay

Apple Case

...Strategy and Competition Final Exam: 50% Students are required to read the “Apple Inc. in 2010” case study and answer FIVE (5) of the following questions. They are required to submit their answers within the stipulated time frame. 1- What, historically, have been Apple’s competitive advantages? Apple’s competitive advantages are its innovation, strong brand and rapid growth. In the Sculley years, Sculley pushed the Mac into new markets, most notably in desktop publishing and education. Apple’s desktop market was driven by its superior software and peripherals. In education, Apple grabbed half the market. Apple’s worldwide market share recovered and stabilized at around 8%. By 1990, Apple had $1 billion in cash and was the most profitable company in the world. Macintosh’s loyal customers allowed apple to sell its products at a premium price. That shows apple’s competitive advantages included customers loyalty. Spindler killed the plan to put the Mac OS on Intel chips and announced that Apple would license a handful of companies to make Mac clones. He tried to slash costs, cut Apple’s workforce, and pushed for international growth. Amelio proclaimed that Apple would return to its premium-price differentiation strategy. Apple’s failure to produce a new OS keep it ahead of Microsoft Windows 95. Steve Jobs acquired NeXT Software and develops OS based on it. Jobs abruptly halted the Macintosh licensing program. Other restructuring efforts involved hiring......

Words: 2312 - Pages: 10

Premium Essay

Apple Case

...S w W12774 APPLE A1 Tom Watson wrote this case under the supervision of Professor Mary Crossan solely to provide material for class discussion. The authors do not intend to illustrate either effective or ineffective handling of a managerial situation. The authors may have disguised certain names and other identifying information to protect confidentiality. Richard Ivey School of Business Foundation prohibits any form of reproduction, storage or transmission without its written permission. Reproduction of this material is not covered under authorization by any reproduction rights organization. To order copies or request permission to reproduce materials, contact Ivey Publishing, Richard Ivey School of Business Foundation, The University of Western Ontario, London, Ontario, Canada, N6A 3K7; phone (519) 661-3208; fax (519) 661-3882; e-mail cases@ivey.uwo.ca. Copyright © 2012, Richard Ivey School of Business Foundation Version: 2012-03-05 APPLE INCORPORATED In the fourth quarter of 2011, Apple Inc. posted record results and overtook Hewlett-Packard as the world’s largest vendor of personal computers, thanks to booming demand for its tablet computer, which helped drive global industry sales to 120 million, up 16 per cent from the same period a year earlier.2 The Cupertino, California-based company’s sales of 15.4 million iPads and 5.2 million Macintosh computers accounted for 17 per cent of total shipments. Apple, which also sold 37 million iPhones......

Words: 5670 - Pages: 23

Premium Essay

Apple Case

... Roy Esgrow Ben Kourian Bishoy Mesdary Anthony Owen Georges Raphael Apple Within the case of Apple Inc. in 2012 my team will discuss how Apple’s strategy of differentiation helped cultivate a competitive advantage within the PC industry. Next, we will take a look at the current state of the PC industry and how attractive we believe the industry will be going forward. Lastly, after looking at Apple’s past strategy and how successful the PC industry today we’ll discuss if Apple will continue to succeed into the future. When Steve Jobs to over Apple in 1997 he quickly he established an overall differentiation strategy. He believed that having narrow product line of easy-to-use computers and other technological products would help separate themselves from their competitors. They went even further with their promotion of themselves, creating an image of being a hip alternative to the current PC market. This, combined with Apple’s ability to drive down costs with their streamlined supply chain helped them create a large profit margin that let them hold a competitive edge on the rest of the market and helped Apple hit every aspect of VRIO. They further differentiated themselves with the announcement of the iPhone in 2007 that combined in Job's words “a widescreen iPod with touch controls, a revolutionary mobile phone and breakthrough communications device”. The creation of iLife, the App store and iTunes also set the company apart from their competitors by creating a unique......

Words: 967 - Pages: 4

Free Essay

Apple Case

...Frank Costa Professor Hill MKTG 446 February 25th 2016 Apple has a very successful and rich history, starting in a garage climbing all the way to the top as one of the worlds largest and most successful tech companies. They captivated audiences with their different way of thinking and not making their products similar to others already on the market. They attempted to lead the industry in innovation and were very successful at doing so. When Apple first established them in the market, they had emphasis on industrial design software and hardware. The company even ran an ad in 1984 saying that their product was opposite of what corporate “stiffs” would use. This almost created its own market and almost seemed like Apple was a culture instead of a brand. While they still focused on innovation, they weren’t he first ones to create a computer or cellphone, but essentially they mastered it and made their software as attractive as possible to their consumers. I feel as if apple can stay with the innovation attitude, but I feel as if they have established themselves to the point where consumers don’t look at their products in being different anymore because of all the current competition in the tech market. Also consumers feel like owning an apple product is a luxury item, because of the current price points their products sell at. With the always changing, fast paced, tech market I feel like the direction apple should be going towards is cross platform compatibility while......

Words: 551 - Pages: 3

Java Design Patterns | Derek Muller | Голос