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Apple Watch Marketing Plan

In: Business and Management

Submitted By mzjayallmighty
Words 4087
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Executive Summary
College dropouts, Steve Jobs and Steve Wozniak, founded Apple Computers, Inc. in 1976. Their vision was to build computers that were user-friendly, yet small enough for consumers to have them in their homes or offices. The first Apple computers were built in Jobs’ garage and were sold as motherboards (CPU, RAM, and basic textual video graphics). These computers were sold without a monitor, keyboard or casing; which were later added in 1977.

The second Apple computer (Apple II) modernized the industry with the introduction of it’s first-ever color graphics. Company sales jumped from $7.8 million in 1978 to $117 million in 1980. Apple Computers, Inc. went public on December 20, 1980, selling 4.6 million shares priced at $22 per share. This was the largest initial public offering since Ford in 1956.

Between 1986 and 1996, Apple experimented with various consumer products such as digital cameras, portable CD players, and TV appliances but was unsuccessful in penetrating the markets for these products. These failures resulted in share and stock prices plummeting. By 1997, Apple asked Steve Jobs to become the interim CEO and help the company. This decision became the turning point of the company; with the introduction of new products such as the iPod, iTunes, iPhone, etc. These sectors became the company’s most profitable products.

Apple continues to be innovative and remain focused on satisfying personal consumer demands. With the release of a new product, the company strives to improve performance and stability in addition to introducing new features. Apple released a smartwatch called the Apple Watch which was launched on April 24, 2015. Its goal is to free consumers from their phones by relying on wirelessly connected iPhone’s to perform many of its default functions such as calling and texting (Wikipedia,…...

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