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Aqualisa Case

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Nama : Sonia Dian Maniswari
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2. What are other values to consumers? * Usually standard shower installation was usually a two day but now is getting faster takes only half days of work. * Consumer doesn’t need to wait for six months to plumbers become master plumbers because the installation was so straightforward so they could even send their young apperentices. * Inexpensive models that were easy to install for DIY market. * The quartz shower provided efficient and reliable water pressure and temperature. * Parents loved it because it was safe for their kids to use on their own. * The elderly loved it because they didn’t have to fight withh stiff valves. * Quartz Shower Valve has a good design and it doesn’t have a mounted bulky white box that is visible in the shower stall, since it uses a remote processor and the size is only like shoe box. * The cost of plumbers gonna be cheaper.
4. Please explain the channel from producer to consumer for Gainsborough :
Gainsborough is a brand name for eletric shower,because they were cheaper and easier to retrofit so this is gonna be led sales in the channel. Gainsborough targeting the DIY market so they sold it to the DIY Sheds, and then the DIY consumer will be buy the product in DIY outlets.
5. Please explain the channel from producer to consumer for ShowerMax:
Aqualisa sold to developers under ShowerMax brand, which only available through specialist contract outlets. Because new homes were almost exclusively buit with high ressure systems so elements of the aquavalve technology had been redesigned and rebranded for the showermax product line and optimized for developers specific needs. Showermax could deliver a high pressure shower so it will be buy by a new house…...

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