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Are You Missing Out on the Ecommerce

In: Business and Management

Submitted By cvedulla
Words 1197
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Are You Missing Out On the eCommerce

There’s gold in the pockets of local consumers, and eCommerce companies are rushing to pick it up. But are local businesses even in this race? In today’s market, 90% of people research products and companies before visiting the store in person, and 56% of people purchase products online. This means that you as a small business owner have to have an online presence, or you are just leaving money on the table.

eCommerce tools and strategies are no longer reserved for giant vendors from out of town. Thanks to the introduction of social commerce, person-to-person selling can now go online too. In the race for local consumer gold, it’s no longer local “high touch” competing with corporate “high tech”. Now local has its own high tech, making eCommerce a race that local businesses can finally win! Better yet – when local businesses capture eCommerce spending from local consumers, the dollars stay local.
According to estimates:

The average American is projected to spend $1,738 online per year by 2016. By 2017, online sales are projected to swell to a total of over $370 billion.

Your streets are paved with eCommerce gold – can you dig it?

Besides the traditional web-based shopping cart model, newer trends like social and mobile are drawing even more consumers into shopping online. Social commerce spending is projected to top $30 billion per year by 2015. Mobile commerce is pegged to hit $31 billion by the same time. Over 70% of US consumers regularly shop or browse online with their smartphones. Given that many of those same smartphones are loaded with social apps, the lines between social, mobile, and traditional eCommerce become ever blurrier. The bottom line is, the smartphone is looking more and more like a mobile wallet, with advertising screens strategically placed between the consumer and her money. Will your…...

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