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Assignment 1 Bus 508

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Assignment 1: Corporate Responsibility and Marketing Strategies
BUS 508
Kiva Thompkins
January 25, 2015
Professor Jean Fonkoua

Assignment 1: Corporate Responsibility and Marketing Strategies
Social responsibility is defined as “business’s consideration of society’s well-being and consumer satisfaction, in addition to profits” (Boone & Kurtz, 2013). It is not just important that a organization makes record profits, but that they are social responsible to their consumers. How a organization operates can help determine the way the public responds to their goods and services. Apple ®, a global manufacturer and provider of mobile connectivity devices, has made an impact to the technology industry through their products. The following case study will analyze Apple’s response to ethical and social responsibility, how these responsibilities have impacted their reputation, and marketing strategies.
Examine Apple’s Current Position on the Company’s Ethical and Social Responsibilities, and Determine Whether or Not the Company Has Met These Responsibilities. Provide Two (2) Examples That Support Your Position
Social responsibility can generally be broken down into key areas: public-health issues, environmental issues, quality of the workforce, and corporate philanthropy. Apple discloses its Supplier Responsibility Report and Environmental Responsibility Reports that outline its dedication to “ensuring these workers are treated with respect and dignity” and “reduce [their] impact on climate change by using renewable energy sources and driving energy efficiency” (2014). Apple has focused its ethical responsibilities on its own workforce and the environment in which it effects. One of Apples initiatives is to “eradicate unethical hiring and exploitation of workers,” and reported that an average of 95 percent compliance with standard maximum 60 hour workweek…...

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