Free Essay

Attitude an Marketing

In: Business and Management

Submitted By jayboy4cool
Words 1882
Pages 8
Attitude a marketing strategy for marketers
Oluwajimi Taiwo
Minnesota State University Moorhead
Fall semester Term paper

Attitude is everything. A good example of attitude is an iceberg in the artic. In real life you see 10% of the iceberg which is visible above sea level and the remainder of the iceberg 90% is below sea level. From the example 10% is how we behave as a result of attitude we have below the sea level. The 90% which comprises of attitude mostly also include beliefs, values, motives and culture. Attitude is more important than facts. Attitude how does it affect people? It affects people by changing their mood. According to Charles Swindell, people are now convinced that life is ten percent of what happens to people and ninety percent of how people react to it. What people mean by this, is that most of what happens to people is because of the way they react. The other part of life is what happens because of the reaction. Another simple way of putting it, is that attitudes controls what happens. A popularize definition of attitude is: “an enduring organization of motivational, emotional, perceptual, and cognitive processes with respect to some aspect of the individual’s world (Wrenn et al., 2014). Attitude has become one of the most valuable topic or subject marketers and academicians focus their attention because of the power influence it has in the field of marketing. Attitude is the central part of human individuality. Many examples can be found for people ready to die for their attitude. On the dark side, even today people kill, persecute and inflict suffering because of misguided attitudes as nationalism, racism, or religion fanaticism (Bhoner and Wanke). There are many avenue where attitude affects people. One medium is through advertisement. Attitude affects people via advertising in many ways. For example, I am looking to buy a new athletic shoe and I haven't found the right one. An advertisement comes on TV and Michael Jordan portrays wearing a Nike shoe. Michael Jordan is my Favorite athlete and I have a positive outlook of Michael Jordan. As a result of my attitude towards Michael Jordan and his performance in the NBA I decide to buy the shoe. The positive attitude I have about Michael has influenced me to make a buying decision. This example explains how marketers are able to change or influence consumers buying behavior. It has been conceptualized that attitude have three major component: (1) the cognitive, or knowledge, component, (2) the affective, emotional, component, and (3) the conative, or behavioral-tendency, component. The affective component, which entails the individual’s feelings or emotional reactions towards an object. For example, Ruth says I am scared of spider is an illustration of the affective component of attitude. The behavioral component, which encompasses the tendency to act in certain ways towards the object. For example, Ruth will always avoid spiders and if she sees one she will scream is an illustration of the behavioral-tendency component of attitude. The cognitive component, which contains the individual’s perceptions and knowledge about an object. For example, Ruth believes spiders are dangerous is an illustration of the cognitive component of attitude. These components has been coined to be called multi-attribute models and they have continued to be theoretical work done on them by academicians and marketers to fully understand how they work. Marketers have a strong interest in influencing consumer behavior that is why they have continued to research and try to predict someone’s behavior by knowing their attitude. As a result, several theories and models have been established to describe several attitude characteristics that are primarily concerned with how attitudes function and change. In this paper I will describe four theories to explain attitude which has help marketers understand and influence consumer behavior. The Congruity theory predicts that if there are two contradicting people, sets of information, or concepts on which a judgment must be made by a single observer, the observer will experience pressure to change his or her judgment on one of the sides. However, if the two sets of information are similar or congruent, then there will be no problem, and the observer will not experience pressure of any form. The congruity principle has the kudos of attempting to specify precisely the direction of change; either to O or to S. S makes some assertions about O and the pressure is to change only the existing attitudes for or against S or O. The extent of influence of S on P’s attitude depends, to a very great extent, upon how much P likes or dislikes S and O, the product category (whether convenience, shopping, or specialty) and the enormity of the message (Osgood, C., & Tannenbaum, pg. 47). The balance theory has several models but Fritz Heider has a pioneering command in the theory. According to Heider, people perceive their environment in terms of triads, that is, in terms of triangular relationships with people, things, and ideas. Each element of triad can have either positive or negative relationships with the other two (Wrenn et al pg. 155). To keep things simple balance theory Balance theory states that when tensions arise between or inside people, they attempt to reduce these tensions through self-persuasion or trying to persuade others. If a change is not possible, the state of imbalance will produce tension (Heider .F, pg., 107). For example, Jimmy likes to watch football on television, and Ruth does not like to watch football. Yet Jimmy likes Adam, and values their relationship therefore this system is now in imbalance. If Ruth would change her attitude about football, this system would be in balance. The reinforcement theory is a key strategy used by marketers to change consumer’s attitude towards an object or product. The theory states attitude changes result from an opinion change produced through reinforcement in areas such as attention, comprehension and acceptance. This is done by either advertisement or other medium of the marketing mix. Reinforcement theory does not define what constitutes a reinforcement. For example, a marketer is conducting a week long campaign for "blood drive organization". The marketer conducts a pre-campaign phone survey providing positive reinforcement for pro-blood donation answers for two groups and no reinforcement for the other two groups. All groups have an opposing position to blood donation. One group from each, reinforcement and no reinforcement, are in the target area of the campaign. According to Reinforcement Theory, the people in the areas that received the reinforcement and the campaign will have the greatest change in attitude toward blood donation. The next should be the group that received the reinforcement without the campaign closely followed by those who received the campaign but not the reinforcement. The group with the least amount of attitude change would be those who reached no reinforcement and did not receive the campaign. Reinforcement theory falls along the scientific side of the spectrum. It presents persuasion as a process with right and wrong steps (Hovland el.al 1967). Lastly, cognitive dissonance theory refers to a situation involving conflicting attitudes, beliefs or behaviors. Festinger's (1957) cognitive dissonance theory suggests that we have an inner drive to hold all our attitudes and beliefs in harmony and avoid disharmony (or dissonance). This dissonance creates a tension and tension reduction is automatically sought by changing our evaluations by some degree. Cognitive Dissonance is when you have two good choices and you make your decision then you find yourself unsure or in doubt about the choice you made. You might have to downplay the other choice in order to reassure yourself. While attitudes can have a powerful effect on behavior, they are not set in stone. The same influences that lead to attitude formation can also create attitude change. Attitude and behavior are woven into the fabric of daily life. Research has shown that individuals register an immediate and automatic reaction of "good" or "bad" towards everything they encounter in less than a second, even before they are aware of having formed an attitude. Advertising, political campaigns, and other persuasive media messages are all built on the premise that behavior follows attitude, and attitude can be influenced with the right message delivered in the right way. That is why marketers use persuasive messages to change attitude. And when trying to achieve this goal, consideration must be given to the various characteristics of the audience who will receive these communication. It is also important to know that the degree of success in changing consumers’ attitudes depends on how strongly existing attitudes are held. Most attitude that are predominant to consumers’ are hard to change, while weak attitudes are much easier to manipulate. Marketers use two key strategies to change attitude low-involvement strategies and high-involvement strategies to attempt to influence consumers’ attitude towards a product. In a situation where consumer doesn’t have a clear brand recognition and there are no well-established attitude for the product in question we categorize this type of buying situation as low-involvement. One indispensable way marketers can change a consumer’s low-involvement buying situation is through using peripheral cues to encourage favorable reactions towards advertisements used to promote the brands. Some of the cues used in advertisement includes the following pictures, colors, celebrity, creative placement, and music in broadcast ads. High-involvement strategy on the other hand are where entrenched attitudes are already formed and a well-constructed brand recognition is formed. That is why when marketers are trying to attempt to implement this strategies they must be clear on whether they are attempting to change consumer attitude about the brand, or whether it is to change attitudes about behaving toward the brand. Markets achieve success in high-involvement situation when existing beliefs is change or new ones are introduced and it is done by modifying the existing beliefs or adding or deleting attributes of a product as a consequence to change the well-defined attitude. Attitude is an interesting topic of discussion and I can relate it as a way of life just like culture. Attitude can make you a positive person with a good mood and also a negative person as a result of bad moods. But the important thing is that attitude can be changed using any of the theories propounded by the various theorist. For marketers to achieve result they must be able to identify what audience they are attempting to change their attitude and which level of involvement they are. Lastly, persuasive message can be a great tool of change for any particular target market when the right cues can be used appropriately well.

Bibliography
Festinger, L. (1957). A Theory of Cognitive Dissonance. Stanford, CA: Stanford University Press.
Heider, F. (1946). Attitudes and cognitive organization. Journal of Psychology, 21, 107-112.

Osgood, C., & Tannenbaum, P. (1955). The principle of congruity in the prediction of attitude change. Psychology Review, 62, 42-55.

Hovland, Janis & Kelly. (1967)Reinforcement Theory. In Elliot, R.M., Lindzey, G.,MacCorquodale, K., (Eds), Theories of Attitude Change, 12-63.

Gerd Bohner, Michaela Wanke. (2002) Attitude and Attitude Chance. Psychology press, page 4.

http://www.directessays.com/viewpaper/4329.html

Bruce Wrenn, David Loudon and Della Bitta. 5th edition. (2014) Consumer Behavior putting theory into practice, page 154-160…...

Similar Documents

Premium Essay

Attitudes and Influencing Attitudes

...Marketing: consumer behavior Chapter 11 attitudes and influencing attitudes Attitude is an enduring organization of motivational, emotional, perceptual, and cognitive process with respect to some aspect of our environment. By changing the attitude component, marketers often attempt to influence the consumer behavior in a different significant way. Though it may seem positive, in most cases the marketers are changing the behavior in order to sell their products only. They do so by first changing the consumers’ beliefs. After that they try to shift the importance, as well as add additional beliefs and change the ideal. Olay, a skin care product company, portrays a new facial cleanser in an advertisement. The advertisement portrays the famous singer Carrie Underwood with a reinforcing statement that states, “ it takes a team to make me glam, but just one cleanser to keep my skin clean and fresh.” This may change a consumer’s belief by some sort of expected evidence Underwood’s clear and clean skin. This is also an easier task, since the marketers are targeting young adults reading fashion magazines, and desperate to contain or maintain a certain look. The attitude of the consumers is emerged by the portrayal of the Olay cleanser as the solution to everything, almost as if it works like magic, which may be also adding specific beliefs. The worst part about these advertisements is that these new beliefs that are added or changed may not always be true. In this case,......

Words: 271 - Pages: 2

Free Essay

Attitude

...Attitude Attitude is very important in the workplace. A good attitude is very helpful and most productive. Some of the pros for attitude in the work place are, being kind, it makes talking and confiding in you easy for the patients. Being soft spoken can help settle the nerves of an anxious patient. Having a positive attitude can make your coworkers and patients feel at ease and make the feel of the office relaxing and cheery. If you bring a good/positive attitude to the workplace is almost guaranteed to make for a happy and enjoyable workday. The cons of attitude in the workplace can very not all cons are negative. A good con of attitude in the workplace would be over excited, that could also bring a cheery feeling to the office and bring someone else out of a bad mood, but, it can also irritate your coworkers and make for a hostile workplace. Bringing your home problems to work with you can cause for a rough work day. A bad attitude can turn patients away from you office and into a different office, which hurts your office and takes money away from them. By having a negative attitude you can push coworkers away as well leaving you with extra work because someone quit. All in all if you bring a happy/positive attitude to your workplace more than likely it will run smoothly and you can make someone’s day better. Attitudes are contagious if you have a positive attitude it will rub off on someone and they will feel more at ease and more corporative. If you have a......

Words: 288 - Pages: 2

Premium Essay

Attitude

...My attitude towards writing is both positive and negative. I enjoy writing for many positive reasons. One reason is being able to effectively communicate with disabled people. Werther someone is death or blind using braille writing is a way we all can communicate with each other. Another positive reason is using free writing which is a good way to relax your mind. Writing gives you a outlet on paper when you don't have someone to speak with. Writing essays can be used to learn more about ones self. When you apply to a university or company you get a chance to write and show your abilities and what you can contribute to. Writing your answers essay form will let you state your case more fully than other sections of an application. It can provide the evaluator with better insight about you and how you differ from other applicants. What I like most about writing is that it is another good way to communicate. Negatively speaking on writing I have a hard time writing essays. I try to hard to remember what I have read about a topic. My essays usually end up sounding cliché from what I have read. I have a hard time putting what I have read into my own words. It's my good idea to read my essay's out loud when I'm done with it. I try to pick up some pattern or neat idea that i hadn't noticed hoping to change my cliché words around. Other times if I don't like the topic I end up losing focus and going off topic. Maintaining the status quo from other great literature works of art is...

Words: 352 - Pages: 2

Free Essay

Attitude

... ATTITUDE Introduction Attitude refers to a learned tendency to evaluate things in a special ways which may include evaluation of people, issues, object, or event. The evaluation can be positive or negative and can be uncertain at times. Researcher who took a more behavioural stance define attitude as predisposition to respond consistently in a positive or negative way to some person, object, or situation. Psychologist are in a better position to meet the goals of psychology (describe, explain, predict and influence) when they know the attitude of people. COMPONENT OF ATTITUDE Attitude have been seen as having three dimensions which include A. Cognitive: this represents belief, thought and expectation held about the object of ones attitude. B. Affective or emotional: this reflects feelings or emotional reactions. And can also said to be part of an attitude encompassing how one feels about the object of one attitude. C. Behavioural: this is the predisposition towards actions based on a particular attitude or to act in a way that is relevant to ones attitude. Let see how these three components works together. For example an attitude towards eating caterpillars is said to be unhealthy or likely to do you harm or at any rate the sort of things of things which will make you appear abnormal to others. The effective component will be feelings of disgust or nausea at the thought of eating the things and the behavioural component would be how likely you would be......

Words: 1244 - Pages: 5

Premium Essay

Attitude

...be consistence profitable using same strategy for year long, change is essential part towards organisation development. In current environment changes are necessary for organisation to stay ahead of competition. Policies, procedures and rules are changing frequently to keep organisation efficient, profitable and competitive. Individual attitudes toward organizational change is emerging one of the most important factors in Organisation development. Managing change effectively is one of the biggest challenges for management; managers must understand factors affecting employee’s motivation in change situation and successfully implementing change for organisation development. Importance of effective staffing Modern organizations struggle with staffing challenges and staffing effectively is one of the greatest problem managers are facing , Effective staffing practice can lead business to benefit. Employees are real assets to organisation. Very few organisations today have high level of trust between their manager and employees. Employees of today are typically from employees of 20 or 30 year ago. They are primarily in regards to attitude, they have less respect to their authority, and they want to be asked perused rather than told what to do. They also want that their ideas should be listened and or consider. Many of them want freedom in what they are doing, and thereby this provide more challenges for manager, some manager accept this change happily but some manager......

Words: 1538 - Pages: 7

Premium Essay

Attitudes

...Attitudes Darren Daniels University of Phoenix Online BEH/225 Kristina Green February 6, 2014 An attitude is a mixture of belief and emotion that predisposes a person to respond to other people, objects, or groups in a positive or negative way (Coon, 2013). With that said attitudes are formed and influenced, how individual and group behaviors are affected by society, there are also the three main components of attitude. To fully understand attitudes one must first think about what forms and influences them. An attitude can be acquired in several ways. There is the direct contact of personal experiences, which throughout a life time takes all the experiences and adds them up. Then applies them to the personality, keep in mind these can be positive or negative. If there are three experiences two negative and one positive the outcome will be a negative, it all would depend on the exact combination of factors. Attitudes can also be learned, I have noticed this first hand. When spending time around curtain people I have noticed that I would start to act like the others and if people look closely at themselves they would see just how much this happens (Coon, 2013). There can also be bias because of the experiences a person goes through, for example if a person has many negative experiences this could lead to that person have a negative outlook. This always will happen within groups (like teams, friends or even coworkers); it may not always be you changing. ......

Words: 753 - Pages: 4

Premium Essay

Attitudes

...Chapter 7 – Attitudes The Power of Attitudes Attitude: A lasting, general evaluation of people, (including oneself), objects, or issues. • Is lasting because it tends to endure over time • It is general because it applies to more than a momentary event • Can be very product-specific behaviours (Crest toothpaste rather than Colgate) • Can be toward more general consumption-related behaviours (how often they should brush their teeth) Attitude Object (A0): Anything toward which a person has an attitude, whether it is tangible or intangible. The Functions of Attitudes Functional Theory of Attitudes: Attitudes exist because they serve some function for the person; that is, they are determined by a person’s motives. • Developed by psychologist Danial Katz Attitude Functions 1. Utilitarian Function a. Related to the basic principles of reward and punishment b. Develop attitudes based on whether these products provide pleasure or pain c. Ads that stress straightforward product benefits appeal to the utilitarian function 2. Value-expressive Function a. Express the consumer’s central values or self-concept b. Product attitude not because of its objective benefits c. Of what the product says about him/her as a person d. Highly relevant to lifestyle analyses, where consumers cultivate a cluster of activities, interest and opinions to express a particular social identity 3. Ego-defensive Function a. Formed to protect the person, either from external......

Words: 3636 - Pages: 15

Premium Essay

Attitudes

...Attitudes Gordon Allport, 1953 stated, attitudes are, “the most distinctive and indispensable concept in contemporary social psychology”. As behavioral and social psychologists continue to research attitudes and how they impact the emotions and behavior of individual’s, Allports description has remained unchanged for the most part. Attitude is believed to be a belief that is shaped by an individual’s experiences. A person’s attitude influences their behavior because; attitude is that person’s belief regarding a given subject. A person’s attitude is more than their belief; attitude also serves as a motivating force that tells a person how to act in situations (Feldman, 2010). An example of this motivating force may be, a child who grew up in a military family showing a great deal of respect to the military and those who have served in the military. This example shows how attitudes can be shaped by one’s experiences, having a positive experience would lead to the development of a more positive attitude, while having a negative experience would lead to the development of a negative attitude. Components of Attitude There are three main components composing the human attitude, these components are behavioral, action and cognitive components. The action component of attitude is the relationship between a person’s attitude and how they behave regarding particular subjects. For example, when a person states that they are scared of spiders, it shows their emotion in connection......

Words: 821 - Pages: 4

Free Essay

Attitude

...5/22/2015 Attitudes Attitudes What are Attitudes? • The attitude “object” • Attitudes are a learned predisposition • Attitudes have consistency • Attitudes occur within a situation Tricomponent Attitude Model A learned predisposition to behave in a consistently favorable or unfavorable manner with respect to a given object. Structural Models of Attitudes • Tricomponent Attitude Model • Muliattribute Attitude Model • The Trying-to-Consume Model • Attitude-toward-the-Ad Model The Tricomponent Model • Cognitive Component • The knowledge and perceptions that are acquired by a combination of direct experience with the attitude object and related information from various sources. • A consumer belief is a psychological association between a product or brand and an attribute or feature of that product or brand 1 5/22/2015 The Tricomponent Model • Affective Component • A consumer’s emotions or feelings about a particular product or brand. • Purchase decisions are continually influenced by affective response • It is comprised of both our knowledge of stimuli and our evaluations of them Attitude models that examine the composition of consumer attitudes in terms of selected product attributes or beliefs. Multiattribute Attitude Models • Conative Component • The likelihood or tendency that an individual will undertake a specific action or behave in a particular way with regard to the attitude object. A model......

Words: 946 - Pages: 4

Free Essay

Attitude

...Attitude Hire for Attitude train for skill Desari Roberts HRM 2300 Training and Development October 06, 2015 We live and work in a world where survival depends on employing people who will do whatever it takes to keep costs low, quality high and continually be on the lookout for new ways to add value to the customer It requires people who are committed to taking personal responsibility for offering good service. Positive attitude is of great value and importance in all walks of life, especially in the work place. Having a good, positive attitude, along with positive thinking, at work will reflect on what you do and make you a more productive employee. This can determine how well you get your projects done and also how others perceive you. If you display a good attitude, you may increase your chances for a promotion or a raise if you are a positive role model for others within your department at work. The important question is what is attitude? Attitude is everything, even the worst situation can be tackled with one’s positive attitude. The environment around has a part to play but in the end its only we who decide to take or leave the opportunity. Success or failure of a business is determined more by attitude than by aptitude. It's not very easy to maintain positive attitude every time but it is essential to keep ourselves on track so that we get the best results from everything we do, every decision we make. A simple way to understand the effect of attitude is to...

Words: 1039 - Pages: 5

Free Essay

Attitudes

...Tanner Bruhn Psychology Paper #20 Attitudes This video is based around the internment of Japanese Americans during world war two. A good point that I believe needs to be made is that the people that were interviewed even though they were imprisoned they were just children. The difference that this fact makes is that their memories, experiences, and attitudes are different from those of there parents. The main difference is that they’re attitudes are somewhat more lighthearted. There were roughly one hundred and twenty thousand Japanese Americans who were interned during world war two. This was done shortly after the bombing of Pearl Harbor. To me this act is both understandable and horrid. One the one hand I can understand the fear that caused this and on the other it’s hard to understand how a country that preaches freedom could do this to there own people. There are many factors that play key roles in why what the internment of the Japanese happened. First and foremost I believe stereo types and prejudice were leading causes. For example it is safe to say that after the bombing of Pearl Harbor not many Americans were fond of the Japanese, this is the prejudice. Another main factor is that it is naturally easy to discriminate against those who look different. In the end I believe that the only factor on a person’s attitude is how they chose to look at a situation. For myself I believe that no matter what trials of......

Words: 261 - Pages: 2

Free Essay

Attitudes Toward Green Marketing

... Attitudes Towards Green Marketing Joslyn Roth Olha Shchadylo May 20, 2015 Introduction Lately, society has become more aware about the worsening environment and it has become a persistent public concern. The term green marketing came across in the late 1970s when the American Marketing Association held the first workshop on "Ecological Marketing” in 1975. Green marketing emerged as “marketing of products that are assumed to be environmentally safe". Thus green marketing incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. As broad as green marketing is, it's very important to understand its benefits and challenges. The increased importance of green marketing is very simple and relies on the basic definition of economics. Economics is a study of how people use limited resources to satisfy their unlimited wants and needs. Unfortunately we do have limited resources, thus we need to find alternative ways in order to satisfy our needs and save the environment. Ultimately, green marketing looks at how marketing activities utilizes this limited resources, while satisfying consumer wants, both individuals and industry, as well as achieving selling objectives. These environmental concerns have gotten businesses attention and to show support, companies started to modify their products for preservation of the environment. Businesses have been quick to accept concepts......

Words: 4030 - Pages: 17

Free Essay

Attitude

...Running head: Attitude Survey Attitude Survey Michelle Anderson University of Phoenix PSY475 March 12, 2012 Abstract The purpose of this survey is to ascertain the general beliefs of a mixed populous on the subject of unemployment. The survey is scored in Likert Method, each item gives a small amount of information about the subject’s attitude. These small amounts add up to a whole attitude toward the object. Attitude Survey The subject of unemployment has become one of great debate over the last decade. There are many people out of work (Bureau of Labor Statistics), and more businesses closing their doors, permanently, every day. The purpose of this survey is to query the general public about their opinions on unemployment. The survey covers such questions as; is unemployment as bad as the media would have us believe, and is unemployment rates rising or falling. The most popular scale for attitude survey is the Lickert method (Hogan, 2007 p. 574). The Lickert method is the scale found on the customer survey cards at local fast food restaurants such as Hardees and at some specialty stores like Krispy Kreme. To get a general view of subjects’ attitude toward the over- all object the method uses a “large number of item stems expressing some aspect” (Hogan, 2007, p. 574) of the whole object. The scale is a five point system using completely agree, agree, neither agree nor disagree, disagree and completely disagree. The first step in generating the unemployment......

Words: 844 - Pages: 4

Premium Essay

Attitude

...ATTUTUDE Attitudes are generally positive or negative views of a person, place, thing, or event— this is often referred to as the attitude object. People can also be conflicted or ambivalent toward an object, meaning that they simultaneously possess both positive and negative attitudes toward the item in question. First person who came to my mind with a really positive attitude is my cousin Navin Yadav. He has aura around him that makes one feel happy and energetic, so I decided to interview him. Questions I asked him are:- ME:- What is the worst thing that ever happened to you when you were in junior high or high school in these areas: work, relationships, family, school, sports, or other extracurricular activities? How did you feel about it and how did you deal with it? Navin: - I have problem in remembering thing, my memory betrays me most of the time. This problem mad me bad in studies and more over I was really good at sports, especially cricket. I used to score badly but never felt bad because all I loved was cricket. As I reached class 10th I got selected to play for a stadium team of Gurgaon, but my parents didn’t allowed me to join them and asked me to study hard as it was a board class. I felt heartbroken that day and just wanted to do nothing. As the year passed I scored well in studies but was never happy about it. Then in 11th standard they made me go for biology but I was a maths guy. I started to live saddened and just allowed to my life to......

Words: 442 - Pages: 2

Free Essay

Attitudes

...A STUDY OF ATTITUDES ATTITUDES An attitude is an overall evaluation about some aspect or phenomenon in the world. On a whole our attitude is our belief, feeling and behavior towards any particular object of our attention. In Social Psychology attitudes are defined as positive or negative evaluations of objects of thought and they generally consist of three elements:- • The cognitive component that entails the thoughts and beliefs people hold about the subject matter. • The affective component that entails all emotional feelings responses derived from association with the subject matter. • The behavioral component which is the tendency to respond in a particular manner when exposed to the subject or stimulus These attitudes are normally towards individual people, groups of people, institutions, products, social trends, consumer products, etc. all can be attitudinal objects. Such attitudes may be social conclusions and summary judgments that may either be for or against something. Our attitudes dictate both our over and covert behavior and in as much the same tone manage and influence our decision making. Attitudes contribute a large part to our social and individual mannerisms and relations since they are the primary driving force behind behavior. HOW DO ATTITUDES INFLUENCE BEHAVIORS? The manner in which one chooses to behave is dependent on their attitude towards any situation that they may find themselves in. If the general attitude towards the situation is......

Words: 2082 - Pages: 9

50 Sheets Fujifilm Instax Instant Film For Mini SP-1 2 90 8 9 25 7S 50S Cameras$39.95 28d left | One Piece Chapter 813 | Venom 3D FULLBluRay