Premium Essay

Bayer

In: Social Issues

Submitted By 232323
Words 1473
Pages 6
The Analysis of Bayer’s Sustainability Report
Introduction
Nowadays it is becoming accepted that entities also have responsibilities to a broader group of stakeholders (e.g. local communities, customers, employees, government and even future generations) compared to the traditionally business corporations just perceived to be responsible for their financial performance and that the principal shareholders were the owners. Most of the companies now being held responsible for their social and environmental as well as their financial performance.
This paper has been treated with an in-depth analysis of Bayer’s sustainability report. Firstly, a briefly introduction of Bayer would be presented, including the organization’s business, its mission and objectives and states how these are related with their social and environmental goals. In addition, based on the information in the annual report provided to select three unique initiatives that are crucial to the core business, then evaluate each point respectively. What’s more, each of them related to the company’s performance would be assessed. Finally, the project sought to recommend possible improvements in the initiatives chosen in terms of the form and the content of the element discussed. Other good performance indicators compared to Bayer’s performance used by competitors would be listed as well.
Case Study
I
Bayer is a Life Science enterprise with a more than one hundred and fifty years histories and core competencies in the areas of health care and agriculture. They develop new molecules for use in innovative products and solutions to improve the health of humans, animals and plants.

The mission of the company is “Bayer: Science For A Better Life.” They are represented by the acronym LIFE, which stands for Leader-ship, Integrity, Flexibility and Efficiency.
It could be known from Bayer’s report,…...

Similar Documents

Premium Essay

Busn

...problem 11 (found on e-book, p. 73), discuss the questions presented in Cases and Problems 2-11. Are there situations in which a company, for the common good, must give up the economic advantage accorded by intellectual property laws? How should the Bayer credo – Bayer: Success Through Expertise with Responsibility – impact its corporate responsibility in the anthrax situation? In your discussion, make reference to the Social Responsibility of Corporations Matrix, Exhibit 2.2 (p. 48) and the models of business ethics (found in e-book, pp. 47–49). My first action, as a representative of Bayer, would be to release production capabilities under specific contractual controls to other pharmaceutical facilities in order to meet the demand for the antibiotic, this enables Bayer to meet its 'common good' practice sited in its corporate policy by matching supply with demand, maintain control of its product, remain profitable, and benefit from increased production. During times of public welfare, epidemics, war, or terroristic actions companies should recognize the human element, hold it to a higher standard, and utilize methods that ensure that the company is not put into jeopardy and meets the public demand at the same time. If Bayer would have been open and honest about its production capabilities (shortages), made an effort to contract with third-party facilities to manufacture large quantities of the antibiotic, and reduce their profit margins to make it affordable, the......

Words: 586 - Pages: 3

Free Essay

Gm Rice Litigation

... |Article 6 |27 | Introduction The topic for my current events paper is the “Re Genetically Modified” rice litigation against Bayer Corporation - one of the biggest chemical and pharmaceutical corporations in the world. It has many subgroups and companies located throughout the world including the United States. In 2006, ‘Riceland’ the largest US producer and exporter of rice found the intended export contaminated with the Bayer’s genetically modified rice, which was stopped from being produced five years ago.[1] Soon almost 30% of total US rice supplies were found contaminated by the same trait. Most countries started declining trade with US rice market and subsequently most of the farmers were asked to stop sowing major desired varieties of rice and they were forced to diverse into other crops resulting in huge losses.[2] In 2007 most farmers form the six affected states filed a master class action against Bayer and its subsidies seeking compensation for loss suffered in production, marketing and other economic and related damages that Bayer has caused them. Since the past 3-4 years discovery for the litigation was in process and now the trials have began. Some trials have already taken place and verdicts given with damages awarded to the farmers, while the class action is still in course.[3] I am going to be analyzing......

Words: 7100 - Pages: 29

Premium Essay

Analysis Annual Report 2010 Bayer

...the main business of the group? Firstly, we have to know that Bayer was founded in Barmen, Germany in 1963 by Friedrich Bayer and Johann Friedrich Weskott his partner. It is a global and an inventor company with core competencies in the domain of health care, nutrition and high-tech materials. They produce and provide services to benefit people and improve their quality of life. In addition, they seek to create value with the help of innovation, growth and high earning power. For them, sustainability is very important for their social and ethical responsibilities. Its headquarters are in Leverkusen. This is one of the largest phamarceutical companies in the world and has three sebgroups: Bayer CropScience, Bayer HealthCare and Bayer MaterialScience. Led by the management holding company, they also have three services companies which operate independently: Bayer Business Services, Bayer Technology Services and Currenta. Are there other activities, complementary businesses within the group? Bayer CropScience has products in crop protection and nonagricultural pest control. It also has activities in seeds and plant traits. Bayer HealthCare is Bayer's pharmaceutical and medical products subgroup. It is involved in the research, development, manufacture and marketing of products. It comprises a further four subdivisions: Bayer Schering Pharma, Bayer Consumer Care, Bayer Animal Health and Bayer Medical Care. Bayer MaterialScience is a supplier of high-tech ­polymers, and......

Words: 9147 - Pages: 37

Premium Essay

Introducing Aleve Plus

...It is imperative that researchers of Bayer find a solution for this problem that will ease the concerns of the consumer, as well as boost sales for Bayer. 1. Company Overview: Bayer was founded in 1863 in Barmen Germany by Friedrich Bayer and Friedrich Weskott. Today, Bayer currently ranks among the top consumer healthcare organizations world wide, and its mission statement is to provide quality healthcare products to their consumers. Bayer exists to attract and retain customers. Bayer is a global enterprise with core competencies in the fields of health care, nutrition, and high tech materials. As an inventor organization it sets a general direction of movement in research – intensive areas, and innovation is the key driver of Bayer’s future growth. Bayer’s products are formulated to benefit consumers, while improving the quality of life. Bayer is portrayed globally by approximately 300 companies and is headquartered in Leverkusen Germany. (Business week) Bayer’s Health Care segment is driven primarily by its pharmaceutical establishment but also includes its Customer Care division, which produces over – the – counter medications such as Aleve. Aleve, an over-the-counter pain reliever is known as an “all day strong” product. Bayer Corporation obtained marketing production of Aleve due to the fact that Proctor and Gamble failed to elevate Aleve above a 6 percent share. Bayer Consumer Care, which is a division of Bayer Health Care is located in over 100......

Words: 2606 - Pages: 11

Premium Essay

Bayer an Analysis

...BAYER AG A Financial Analysis Executive Summary This paper tries to analyse the financial strength of Bayer AG and the other aspects associated with its capital structure and dividend policy. The organisation has been trying to change its financial structure to a management-driven one. This is evident from the reduction in the share capital of the organisation and the rise of debt capital, which it has been using efficiently to reduce its tax burden and control the overall cost of capital of the firm. The organisation has been paying dividends at a higher rate compared to its rivals which shows the sound financial health of the organisation. Contents Introduction 4 Market Risk 4 Bayer’s stock to market risk 4 Capital Structure of Bayer AG 7 Impact of Cost of Capital on Investment Decision 10 Dividend payout policy of Bayer 11 Conclusion 14 References 15 Appendices 17 Introduction Bayer AG is a pharmaceutical organisation which was founded in Germany in the year 1863 and is famous for its Aspirin brand. The group consists of almost 350 companies on all continents employing a workforce of approximately 120,000. The activities of the Group are segregated into four business segments. It is trying to transform its organisational structure into a management holding firm. By using this technique, the organisation is attempting to achieve a more dynamic and a flexible structure (Bayer,......

Words: 4253 - Pages: 18

Free Essay

Bayer Pharmeceuaticals

...Liability of Bayer Pharmaceuticals The Bayer Pharmaceuticals Company was founded in 1893 by Friedrich Bayer and Johann Wescott in Barmen, Germany. Bayer is known for their trademarked Bayer Aspirin which was created in 1899. Bayer spent decades marketing heroin worldwide as a cough medicine for children. The side effects of selling heroin to children were not a concern for them. Although they originated as a pharmaceutical company they turned their attention to manufacturing chemical weapons. Bayer formed a close relationship with German firms during the World War which formed the conglomerate called IG Farben. They became the largest donor to Hitler’s army. In the post-war years Bayer grew to become the third largest pharmaceutical company in the world. In the mid-1980s Bayer was one of the companies which sold a product called Factor VIII concentrate to treat haemophilia. Factor VIII turned out to be infected with HIV and in the U.S. alone; it infected thousands of haemophiliacs, many of whom died in one of the worst drug-related medical disasters ever. But it was only in 2003 that the New York Times revealed that Bayer had continued producing and selling this infected product to Asia and Latin America after February 1984 when a safe product had become available, in order to save money. Dr. Sidney M. Wolfe, who investigated the scandal, commented, "These are the most incriminating internal pharmaceutical industry documents I have ever “(Bayer:history,2012) Bayer......

Words: 2126 - Pages: 9

Free Essay

Products Liability Research Paper

...Products Liability Research Paper Select a company that has been the subject of a product liability lawsuit in the last ten (10) years. The Plaintiffs vs. Bayer Pharmaceuticals, the German manufacturer of the birth controls Yaz and Yasmin has landed themselves in hot water and is headed to the courts. Bayer Pharmaceuticals net worth is over a billion dollars and is still climbing. The use of the birth controls Yaz and Yasmin has sparked a lot of attention with claims of a number of dangerous side effects. This case has become very popular, with over 11,300 claims pending and the possibility of more to come, Bayer is expected to pay out about $110 Million in the Yaz case in an attempt to avoid being tried before a jury but that is only the beginning of a long list of active claims. The use of these birth controls are causing an increased number of blood clots in women as well as complications of blood disorders, problems of the heart, strokes, and in some cases even death. www.drugwatch.com the problem appears to be stemming from drospirenone (a progestin) that is found in the birth control pills. In the case of Shannon Landry of Louisiana she filed a complaint with the U.S. district Court for the Southern District of Illinois. In 2000 Landry began taking Yaz and continued until 2010, and shortly thereafter she began having severe side effects. She was later diagnosed with a gallbladder disease called biliary dyskinesia that resulted in surgery to have her gallbladder......

Words: 2128 - Pages: 9

Free Essay

Aleve Market Plan

...Aleve Market Plan XXXXXXXXX BUS 620 Managerial Marketing XXXXXXXXX xxxxxx Aleve Market Plan * Executive Summary of Marketing Plan Aleve All day strong. All day long Bayer Consumer Care manufactures parent company Bayer's line of over-the-counter drugs and nutritional supplements.  One of the largest manufacturers of OTC drugs in the world, the division has production facilities in Europe, North America, Latin America, and Asia and sells its products in over 100 countries at pharmacies and other retail outlets (Law, Bayer AG, 2012). This market plan is to establish how Bayer Consumer Care, the manufacturers of Aleve intend to capitalize on the nonsteroidal anti-inflammatory drugs (NSAIDs) market as drugmakers scramble to grab Vioxx's and Bextra’s multi-billion-dollar share of the arthritis and pain-relief market. Aleve is used to treat pain or inflammation caused by conditions such as arthritis, ankylosing spondylitis, tendinitis, bursitis, gout, or menstrual cramps (Cerner Multum, Inc., 1996-2012). * Company Overview Take two Aspirin ... and maybe some Alka-Seltzer antacid and One-a-Day vitamins to be on the safe side. Bayer Consumer Care manufactures parent company Bayer's line of over-the-counter drugs and nutritional supplements. Its products include analgesics, cough and cold medicines, dermatology care, and gastrointestinal remedies. One of the largest manufacturers of OTC drugs in the world, the division has production facilities in Europe,......

Words: 1771 - Pages: 8

Premium Essay

Johnson

... Ming Zhi: 5515543 Group members: Chang Zhang: 5979309 Ming Zhi: 5515543 Lu Cao: 5949139 Ya Lei Qiang: 4119832 Xuechen Wang: 6443412 Table of content 1. Background information 3 1.1 Bayer 3 1.2 Johnson & Johnson 4 2. Vertical and horizontal analysis 5 2.1 Bayer’s Horizontal Analysis of the Income Statement 5 2.2 Johnson & Johnson 10 3. Ratio analysis 15 3.1 Profitability 15 3.2 Liquidity ratios 16 3.3 Efficiency 17 3.4 Gearing 18 3.5 Investment 19 4. Recommend and explain which company is more attractive to invest in 20 4.1 Profitability 20 4.2 liquidity position 21 4.3 turnover rate 21 4.4 leverage 22 4.5 earning for shareholders 22 4.6 Market prediction and analysts’ view 22 4.7 conclusions 23 5. Limitations of ratio analysis 23 1. Background information 1.1 Bayer Bayer is a German chemical and pharmaceutical company which is founded in Barmen Germany in 1863. At present, Bayer is a global enterprise with major business domains ishealth care, agriculture and high tech polymer materials. Bayer AG, Leverkusen, Germany, acts as a strategic management holding company. It shoulders whole company’s values, goals and strategies. It is also responsible for resource allocation and managerial appointments (Bayer 2014). Led by Bayer AG, the HealthCare, CropScience and MaterialScience subgroups independently manage their business operations in line with preset objectives. Main source of revenue: Segmented by geography (€......

Words: 6320 - Pages: 26

Free Essay

Bayer’s Sustainability Efforts

...reasons for this paradigm shift is the near constant rise of the cost of energy. In the case of a large company like Bayer, one of the most significant energy cost is linked to the use of its data center. Because Bayer is a company whose success depends on the preservation of its intellectual property, they absolutely must keep their privileged information in their own data center and this data needs to have a high level of redundancy to make it reliable (Smith, 2011). A global analysis of the costs of running Intel based data centers, which is the dominant company used in the field, has shown a rise of 400% of the costs linked to cooling and power. This modern dilemma brings forth a brand new kind of trade-off, save costs without sacrificing reliability. This situation can be easily understood when you know that: “93% of companies that lost access to their corporate data centre for ten days or more due to a disaster filed for bankruptcy within one year of the disaster; with 50% of businesses that found themselves without data management for this same time period filed also filed for bankruptcy” (Smith, 2011). This situation is sadly not easily avoidable, research has shown that in 2011, 70% of the data centers experienced disruption related to power usage at enormous costs in productivity loss and technical support (Hengst, 2008). One of the reasons we have chosen Bayer for our study is that it is a proven trailblazer when it comes to improving its processes and efficiently......

Words: 796 - Pages: 4

Free Essay

Bayer Crop Science

...elimination of child labor in India, we believe that with community prosperity, increased infrastructure, and growth, the need for child labor will disappear. We do not feel that Bayer should directly invest in creating schools for children or water treatment facilities, as these activities are clearly outside the bounds of Bayer’s expertise. We feel that there is a natural progression in prosperous societies to move away from child labor, as has been the case for most western nations in the last century. Although Bayer had been in India for over 100 years, its cottonseed business there was quite young. Bayer acquired Proagro Seed Pvt Ltd in 2002. Even though many companies in the country considered child labor “business as usual”, Bayer had a zero-tolerance policy for it, which was underscored by its corporate mission statement. After Bayer was named in a report produced by the India Committee of the Netherlands, which was the result of an investigation on child labor in India, the company found itself in a difficult position. Roughly 6% of Indian children between the ages of 5 and 14 participated in the labor force, accounting for 20% of India’s economy. Bayer could either exit the cultivating industry in India or develop a solution to the problem. Cotton seed production was a profitable activity for both Bayer and the farmers. Eliminating child labor would be an uphill battle in that cheap labor was the only leveraging tool available to create profit for farmers.......

Words: 718 - Pages: 3

Premium Essay

Cultural Diversity in Life Sciences

...Bayer’s website, Bayer is a global company operating in almost all markets in the world for a little over 150 years. For a company with such a long history of over 150 years and operating in 120 countries with a little over 100 thousand employees, the question is how culturally diverse is Bayer? Introduction Bayer was chosen to research cultural diversity for the inherent nature of the diversity in the company itself. Being that Bayer is so diverse, how does the bayer.com webpage portray cultural diversity. Germany is the largest country in the European Union, and Bayer is in the Top 5 companies from a market valuation perspective on the German stock exchange. As all multinational companies, and United States (US) being the largest market in the world, Bayer also has a very large presence in the US. Finally, the business model is very interesting where Bayer has three main pillars of business; 1) Pharmaceuticals (prescription medication), 2) Consumer Health (over the counter general medicines) and finally 3) Crop Science (crop protection and growth). Since Bayer has such a unique blend of diverse characteristics from varied important business model of life sciences, to large market presence, to rich history, how does Bayer.com display diversity. Although Bayer is a multi-national company, this research paper is primarily US based with general statistics about the world. This paper will present the findings of the current diversity programs at place in Bayer and important......

Words: 1314 - Pages: 6

Free Essay

Global Strategic Management Plan for Bayer Ag

...Running Head: BAYER Problem confronted by Bayer Introduction Bayer AG is a well-known German chemical and pharmaceutical company founded in the year 1863. It is situated in Barmen, Germany. In present the company is headquartered in Leverkusen, North Rhine-Westphalia; Germany. It is renowned for its master brand of aspirin. Bayer AG is the third largest pharmaceutical company all over the world. The US subsidiary of pharmaceuticals and materials enormous Bayer AG or Bayer Group operates through its three divisions and an internal services company. Bayer Corporation manages Bayer Group's US procedures in following three segments: * Bayer Health Care that deal with pharmaceuticals, animal health and over-the-counter medicines. * Bayer Material Science that deal with plastics, coatings and polyurethanes. * Bayer Crop Science that manages herbicides, fungicides and insecticides (Bayer Corporation Company Profile, 2009). The internal services unit, Bayer Corporate and Business Services of the Bayer AG, manages administrative, technology, human resources and legal & procurement functions of the company’s US operations. Bayer, which is a global enterprise, operates with core competencies in the areas of health care, nutrition and high-tech materials. Its products and services are planned to do good to people and perk up their quality of life. At the same time the company wish to generate value through invention, development and high earning authority.......

Words: 958 - Pages: 4

Free Essay

Bayer, Anthrax, Cipro Patents, and Half-Price

... ciprofloxacin, was in high demand. Bayer AG, a German company, owned the patent for this antibiotic, which it called Cipro. At the time the patent was slated to expire in December 2009. However, executives at headquarters for the company remained silent for weeks about the company’s ability to manufacture sufficient amounts of the patented antibiotic. Executives indicated that the company was concerned that if it appeared in the media it would give the appearance of taking advantage of the dire circumstances. Bayer’s history made it wary of any involvement in international battles. Bayer AG had to pay reparations following World War II and its patent for its world-famous aspirin, Bayer, was stripped from it and awarded to a U.S. company. It was not until 2000 that Bayer was once again permitted to use its name. The company’s low profile during the fall 2001 anthrax scares was deliberate and explained by executives as a desire to avoid appearing “exploitive of the problem” of the infections and illnesses. Frustrated with the lack of communication from Bayer, Canada suspended Bayer’s patent in Canada and ordered other drug manufacturers to begin production of their pending generic formulas for Cipro. The Canadian national health service purchased one million of the Cipro-generic from another manufacturer. Other drug companies did have their own formulas developed and ready to go, but could not produce these generics so long as Bayer AG held its patent protection. One......

Words: 1683 - Pages: 7

Free Essay

Cambridge Sciences Pharmaceuticals Case Study

...The regrettable but unavoidable incidences of the very many cancers affecting people in Ireland today is an area of medicine which harnesses, in union with pharmaceutical products, the skills of Specialist Consultant Oncologists at the very highest level. Bayer is an established link in this chain principally through the proven use of its product Nexavar, which is currently licensed for the treatment of kidney and liver cancers. It is anticipated however that Nexavar’s scope will be extended to include its use in further indications in Oncology subject to positive phase III clinical trial results. All of this theatre of activity, from the viewpoints of the medical practitioners, the regulatory agencies and the pharmaceutical companies, is necessarily driven by the continuum of verified product trial statistical endpoints. While the market for pharmaceutically assisted weight-loss products is both extensive and growing, it remains fundamentally different from cancer therapies in that overweight individuals have realistically much more discretion with regard to the decision as to what if anything to choose from within the wide menu of discretionary weight-loss products, while cancer sufferers firstly must attend specialist Oncology consultants whose diagnostic analysis will determine what if any Oncology treatment may be suitable and secondly, being a life-threatening condition, cancer requires immediate urgent non-discretionary specialist care. While Nexavar currently is......

Words: 1504 - Pages: 7

Owlzz Bébé Bavoirs Double Couche 4 Pièces Nouveau Bébé Accessoires Nouvelle Mère Et Enfant Articles | It's a Wonderful Life (1947) James Stewart NEW$3.65 14d left | The Corrosion of Character ? R. Sennett