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Black Diamond Mountain

In: English and Literature

Submitted By llouden
Words 2789
Pages 12
On-Line Business Expansion Proposal for Black diamond hills
A. For my project I choose Black diamond hills jewelers as a company to expand on-line. Black diamond hills jewelers is a small jewelry company located in the town of Green Forest, Colorado. It is owned and operated by the Smith family and has been in business since 1991. Don Smith has a passion for wildlife and has created a series of one-of-a-kind pieces. Plans are to expand the Company’s presence on line with custom made jewelry.
1. Evaluating the Viability of Creating an Online Presence for Black diamond hills jewelers
The plan is to expand the customer base for the custom jewelry pieces by expanding the on-line presence to include on-line shopping. Currently the Company has a website to encourage customers to “stop-by” the jewelry store only. The expansion will be viable as there is a large demand for custom jewelry across the nation and Black diamond hills jewelers has some very unique pieces. The Company is well established locally and has great customer testimonies.
The viability of selling custom jewelry pieces on line appears to be successful for various companies. When googling the words “custom jewelry” there were over 4 million results within .27 seconds. This shows that “custom jewelry” was a popular topic to Google. Another tool iused to test the viability was Google Page Rank. The Google Page Rank ranks webpages on a 0 to 10 scale, with 10 being the best rating. The rank value indicates the importance of a particular web page. When searching different websites that sell custom jewelry it was found that a score of 5 out of 10 was an average score. Black diamond hills jewelers has a score of 0 out of 10. This assessment tells me that Black diamond hills jewelers has no rating on the web and that it is a prime company to establish on the web as there is a demand for custom…...

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