Premium Essay

Braaap

In: Business and Management

Submitted By sanex
Words 1304
Pages 6
1. Research the Braaap organization at:
Braaap,started,with,a,vision,of,making,motorcycling,more,fun,and,more,accessible,,so,more,people,could,experience,what,we,love,in,motorcycling.,Their,plan,from,the,beginning,was,to,build,a,Motorcycle,that,could,compete,with,the,custom-built,American,race,bikes,,but,is,affordable.,Be,World,Class.,With,a,dream,of,building,a,world,class,niche,Motorcycle,brand,braaap,founder,Brad,Smith,set,out,to,find,manufacturing,partners,that,could,build,the,dream,bike,,as,a,young,man,with,nothing,but,a,vision,over,50,motorcycle,manufacturing,plants,laughed,him,out,of,their,office,until,finally,manufacturing,partners,started,to,believe,in,the,vision,and,thank,god,they,did,because,they,now,have,what,they,believe,is,the,best,motorcycle,range,of,its,type,in,the,world.,BRAAAP,are,the,only,motorcycle,on,the,planet,with,lifetime,warranty,and,we,are,the,only,motorcycle,brand,to,win,back-to-back,championships,at,the,world,title,for,our,sport.

2. Identify the key characteristics of their products and services and their significance to the market.
Braaap’s.motorcycle.products.have.four.distinct.features,.which.are:.life.time. warranty,.customisation,.built.for.adults.and.flexible.finance.
Braaap.provides.lifetime.warranty.for.majority.of.its.products.and.all.its.motorcycles..This.could.significantly.improve.the.attractiveness.of.its.products.in. customers.because.customers.would.notneed.to.worry.about.the.repair.and. maintenance.
Customisation.is.another.main.feature.of.Braaap’s.products..Customers.are.able. to.choose.any.colour.to.their.preferences.and.build.customised.bikes.as.long.as.the.customisations.would.not.affect.the.performance.and.safety.of.bikes.…...

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