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Brand Preference and Its Antecedents

In: Business and Management

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Brand Preference And Its Antecedents

By: Getaneh Zelalem

Addis Ababa University School of Commerce Department of Marketing Management
Post Graduate Program

January, 2012 Addis Ababa, Ethiopia

Brand Preference And Its Antecedents Brand Preference and Its Antecedents: A Case of Footwear Products

By: Getaneh Zelalem Advisor: Getie Andualem (PhD)

A Research Project submitted in partial fulfillment of the Requirement for the degree of Master of Marketing Management

Addis Ababa University School of Commerce Post Graduate Program Department of Marketing Management
January, 2012 Addis Ababa, Ethiopia

Brand Preference And Its Antecedents Brand Preference and Its Antecedents: A Case of Footwear Products

By: Getaneh Zelalem

Approved by Board of Examiners ____________________________ Name ____________________________ Name ____________________________ Name _______________ Signature ______________ Signature _____________ Signature

Brand Preference And Its Antecedents Statement of Certification
This is to certify that Getaneh Zelalem Emiru has carried out his research work on the topic entitled Brand Preference and Its Antecedents. The work is original in nature and is suitable for submission for the award of Masters Degree in Marketing Management.

________________ Advisor: Dr. Getie Andualem Date: ____________________

Brand Preference And Its Antecedents

Statement of Declaration
I hereby declare that Brand Preference and Its Antecedents project is wholly the work of Getaneh Zelalem. I have carried out the present study independently with the guidance and support of the research advisor, Dr. Getie Andualem. Also any other contributors or sources have either been referenced in the prescribed manner or are listed in the acknowledgements together with the nature and the scope of their contribution. And the study has not been submitted…...

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