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Brian Tracy

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Brian Tracy- The Way to Wealth: Success Strategies of the Wealthy Entrepreneur

Brian Tracy is Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. His goal is to help everyday people, such as ourselves, achieve their personal and business goals faster than and even easier than imagined. Brian has consulted for more than 1,000 companies and spends his time talking at business and entrepreneur seminars throughout the United States, Canada, as well as 55 other countries nationwide. He has done research, lots of studies, written over 45 books, and spoken for over 30 years motivating and promoting his audience and clientele. Brian Tracy focuses in the areas of economics, history, business, psychology, and philosophy. In addition, he also speaks to public and corporate audiences discussing the subjects of personal and professional development-, which includes some of the top executives of many of America’s largest corporations. He has had many successful careers in sales and marketing, investments, real estate development, distribution and management consulting.

According to Brian Tracy, there are four keys to successful sales and marketing. First, specialization. He says you must specialize in a particular customer, or specific market area. You must also make it known to yourself and everyone else you will deal with that this is your specific area of specialization- this is for your target audience. Second, is differentiation. Brian states that in order to be successful in any business, you must have a competeive advantage. This is an area that makes you different or better than any of the competition. Your competitve advantage must be something that meets your targeted customers wants, needs, and values. Third key is segmentation. This is the process of identifying your ideal customers, and how your product will be any better than anyone else’s. Lastly, concentration. This consists of concentrating on all of your sales, marketing and business efforts for contacting and reaching out to these potential clients who can benefit and enjoy from you better than any other competition on the market.

There are also 7 top steps to selling more of your product and services. First step is prospecting. Second, establishing rapport- which is your ability to build and trust and have confidence in your prospective customer. Third step is identifying this audience’s needs accurately. Fourth is presentation-which speaks for itself. Fifth, answering objectives. The sixth top step is closing the sale. Last, but not least, getting resales and referrals is what will keep you going and cause you to be successful in today’s economy.

According to Tracy, there are four ways to move faster down the road to wealth. First, you can always do more of certain things. Next, you can always do less of other things. Third, you have the ability to start up something brand new- something you have never accomplished before. Lastly, you can stop certain activities all together. Always asking yourself, “What should I do more of, less of, start or stop?”
According to Brian Tracy in “The Road To Wealth” you have three concerns. First, and maybe most important, is to apply the 80/20 rule to all of your activities, customers, sales and advertising, services, people, and the cash flow. This means that 20% of your activities will account for 80% of your results. This is an important areas to focus and concentrate on while on the way to wealth.
The key to success on the road to wealth is always to add value! All success comes from adding value in one way or another. You add value by finding a service that the people are going to want or need, and then by offering that product or service in a quality and quantity that the targeted audience is willing to pay for, and of course be satisfied with.
I definitely agree with Brian Tracy and his books and strategies. I don’t even think that it’s so much he has a special or “unique” secret for becoming a successful entrepreneur. I think it is more common sense, motivation, and determination. I believe that if any person wants to become successful in today’s economic world they need to acquire all of the things mentioned above. Yes, Tracy has some excellent advice and I do believe that he can help set people on the right path when it comes to self-esteem and teaching the most important strategies for heading down the road to wealth. Although, I really do believe some of us are born with this quality and some not so much. We must find it within ourselves to be honest, hardworking, successful and motivated!…...

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