Premium Essay

Bus 620 Week3 Assignment

In: Business and Management

Submitted By lucksbucks
Words 976
Pages 4
BUS620: Managerial Marketing

Professor Debra McCoskey-Reisert

September 16, 2013

For the past decade, Apple Inc. has been at the forefront of innovation in the modern age. Fierce leadership, tactical business strategies and a clear and focused vision has led to the creation of unrivaled and unique innovative products, such as the iPod, iPhone, and iPad. Much of the success of Apple has been contributed to the late Apple Inc. co-founder, Steve Jobs; however almost two years after his death, many find themselves speculating whether Apple can stay at the forefront of innovation and technology. Specific generic and segmentation strategies recommended in this paper should be implemented by Apple Inc. to prevent its downfall.
Considering Job’s contributions to Apple Inc., current CEO Tim Cook has large expectations to fulfill for both consumers and shareholders. Everyone is anxiously waiting for Tim Cook to reveal the next innovative product that will change the entire mobile/tablet/ and PC market, as the iPhone and iPad had done in the past, but before Apple attempts to introduce the next big product, it’s important the company analyzes its generic and segmentation strategies. According to Finch, market segmentation enables companies to adapt different marketing mixes to appeal to the unique needs of specific, homogeneous target market segments (2012). The success of such market segmentation strategies lies in the ability to understand the needs of different markets and how ones product will satisfy those needs. A large part of Steve Job’s success was his ability to understand the consumer’s needs and how his products satisfied those needs. The Washington Post wrote, “Jobs’ innovative visioning is fed by his own aesthetic sensitivity. He won't produce anything he doesn't think is beautiful. He develops his…...

Similar Documents

Premium Essay

Bus 505 Assignment 1

...Firm Research BUS 505 – Business Strategies and Proposals Strayer University October 27, 2012 Abstract This research assignment evaluates a private firm that provides services to the Federal government through acquisition. This assignment will evaluate the actions required to participate in the federal procurement process, as well as key roles in ensuring the procurement process is successful. Describe the firm (who they are and what they do) and the amount of business they do with the federal government. Since 1973, Management Concepts has successfully worked with every major agency in the federal government, dozens of state and local government offices, numerous associations and non-profit organizations, and hundreds of large and mid-sized corporations throughout the country. Management Concepts is a custom learning and development firm that employs subject matter experts in an array of business related fields. These subject matter experts provide specialized and first-hand knowledge in a number of courses and trainings offered to professional learners at the convenience of their office or a MC training center. Courses offered range from Acquisition & Contracting, Leadership, Management & Professional Skills, Learning Program Services and Project Management to name a few. (Management Concepts, 2012) Another offering Management Concepts provides is ten certificate programs.......

Words: 1025 - Pages: 5

Premium Essay

Bus630 Week3 Assignment

...L. Elise Bowling Case 5A - Glaser Health Products BUS 630 Managerial Accounting Wendy Achilles February 25, 2013 Case 5A – Glaser Health Products Glaser Health Products of Ranier Falls, Georgia needs assistance in evaluating and classifying costs in order to implement an activity-based costing system. As stated in the case, these costs will be used for planning and control decisions rather than inventory valuation. The activity-based costing system will provide better allocation of Glaser’s overhead costs rather than a system to look at the cost drivers or the activities that their overhead costs comprise. Glaser’s general structure of an activity-based costing model should consist of cost objects, activities, consumption of resources, and cost. Activity-based costing changes “the rules of the game” since it changes some of the key measures that manager’s use for their decision making and for evaluating individuals’ performance (Accounting4management.com). In order for Glaser to implement a successful activity-based costing system management must take a look at their overhead costs and justify whether or not they have enough overhead to be worrying about. While we do not know Glaser’s monetary value of their overhead costs, it seems that they have several divisions with a large amount of cost categories management must consider. The three main divisions of Glaser Health Products are Operations, Sales, and Administrative. ...

Words: 1208 - Pages: 5

Premium Essay

Assignment 1 Bus 100

...Assignment 1: Fundamental of Effective Communication in the Workplace Arthinia Thompson Professor: John Kell BUS 100 02/09/2014 Effective communication skills may seem at first like a simple thing to master. However, if you don't realize that effective communication skills involve more than just what you say, you probably confuse people all the time. In fact, communication utilizes many modes, including verbal, body language, written text and more. By becoming aware of these modes and learning to use them, you will be able to acquire effective communication skills that you can use in many different situations. To help better understand a situation of a person can enables us to resolve differences, building respect and trust, creating an environment where creative ideas and problem solving, affection, and caring can flourish. As simple as communication seems, much of what we try to communicate to others and what others try to communicate to us gets misunderstood, which can cause conflict and frustration in personal and professional relationships. By learning these effective communication skills, you can better connect with your employee’s. Effective communication is so important for organizational success that not only managers, but also their employees must be effective communicators. One role of a manager is to help employees improve their communication skills. When all members of a team, department, or organization are able to communicate effectively with each......

Words: 1002 - Pages: 5

Premium Essay

Bus 620

...The New Apple BUS 620 Dr. Susan Sasiadek The New Apple Apple computers was hit hard by the tragedy and largely early surmise death of Steve Jobs. The creativity and genius that put the marketing products such as the ipod, modern desktop computers and innovative technology into computer was lost early. Peter Burrows talks on the new expectations when he says, “The biggest problem will be if Apple’s upcoming products can’t meet expectations. Along with Siri, Apple’s other heavily promoted feature since Jobs’s death has been the new iPad’s high-resolution “retina” display, which is nice but not exactly revolutionary”(Burrows, 2012). I think this can be a problems for the company. Apple is a big company with a lot to lose. The have changed the technology of music, and made it faster and more reliable to get information at the palm of your hand. I think Steve Jobs knew the value of that idea. The iphone, ipod and other modern technology have made it easy to stream music, watch videos, download shows and even search the internet. These things have all allowed the The company, Apple, has to expand in order to stay afloat. They have to be willing to go to places that they did in the beginning. The offered the computers such as the Power Mac and Power Book that brought in a lot of their sales. I thin k if they focused on expanding to these markets they did at first then they could build on them. I think the IPOD has technology that will live in for some time. I think if......

Words: 897 - Pages: 4

Premium Essay

Bus 620

...BUSINESS & MANAGEMENT ASSIGNMENT FRONT SHEET Student Name: | Certification: I certify that the whole of this work is the result of my individual effort and that all quotations from books, periodicals etc. have been acknowledged. | Student Signature: | Date: | Student Registration Number: | Student email address : | Programme : Pre MBA | Year/Level : 6 | Academic Year : 2013/14 | Trimester : 3 | Module title : Management Fundamentals | Assignment no. : 2 | Module code: BUS 620 | Word guide: 4000 ±10% | Percentage Weighting of assignment 2( of the module): 70% | Issue date : 07/07/2014 | | Return date : 18/08/2014 | | Lecturer : Gopinath Vedula | Second marker : Sandhya S Thirunagari | Notes for students : 1. Your E-portfolio should be submitted through the Turn tin. 2. Students should ensure that they comply with Glyndwr University’s plagiarism policy. 3. Students should make correct use of the Harvard referencing method. | Learning Outcomes Tested in this Assignment :For successful completion of this assignment, students are required to demonstrate, through different tasks, the following learning outcomes: 1. Analyse, apply and evaluate the basic principles of management 2. Explain the main management processes: planning,......

Words: 2451 - Pages: 10

Premium Essay

Assignment 1 Bus 508

...Assignment 1: Corporate Responsibility and Marketing Strategies BUS 508 Kiva Thompkins January 25, 2015 Professor Jean Fonkoua Assignment 1: Corporate Responsibility and Marketing Strategies Social responsibility is defined as “business’s consideration of society’s well-being and consumer satisfaction, in addition to profits” (Boone & Kurtz, 2013). It is not just important that a organization makes record profits, but that they are social responsible to their consumers. How a organization operates can help determine the way the public responds to their goods and services. Apple ®, a global manufacturer and provider of mobile connectivity devices, has made an impact to the technology industry through their products. The following case study will analyze Apple’s response to ethical and social responsibility, how these responsibilities have impacted their reputation, and marketing strategies. Examine Apple’s Current Position on the Company’s Ethical and Social Responsibilities, and Determine Whether or Not the Company Has Met These Responsibilities. Provide Two (2) Examples That Support Your Position Social responsibility can generally be broken down into key areas: public-health issues, environmental issues, quality of the workforce, and corporate philanthropy. Apple discloses its Supplier Responsibility Report and Environmental Responsibility Reports that outline its dedication to “ensuring these workers are treated with respect and dignity” and “reduce [their]......

Words: 1473 - Pages: 6

Premium Essay

Bus 620 Final Paper

...Bus 620 Final Paper Ashford University BUS 620 In Line or Online? Shopping is a pastime for some and a necessity for others. Some people can spend hours in their favorite stores or malls merely browsing the windows and racks and sometimes do not purchase a thing. For some people, shopping is therapeutic, allowing them to soak their troubles in malls and department stores with a seemingly endless credit limit. For other people, going to the store is a task in which they never wish to participate. People have their reasons to love and hate shopping. Stores use the love of shopping to their advantage, supplying consumers with endless sales promotions and other attempts hoping to get the consumer into their store. Because the economy has seen a steady decline, department stores find themselves in trouble, however. A large competitive industry, consumers may not necessarily choose loyalty over price difference, causing many large franchise stores to close many locations throughout the country. One source that has taken off to provide a sense of relief for these stores is the ever-increasing trend of online shopping. This source, in fact, could be the saving grace for the future of these stores. Not that long ago, if you needed something other than staple items for the dinner table, consumers would drive to their favorite department store of choice and purchase what they needed. One department store that was worth remembering always had a little carousel outside of their place...

Words: 1282 - Pages: 6

Premium Essay

Bus 520 Assignment 1

...Assignment # 1 - ‘’ How Personal Can Ethics Get “ Leadership and organizational behavior- BUS 520 Abstract In this paper I will discuss the ethical codes and dilemma that Valerie is facing, an employee for a fragrance company based out of Chicago, whom has found out that her boss is violating the company ethical policy by accepting kickbacks. Also, I will discuss the stress that Valerie has experienced and how her manager has dealt with his ethics in handling the business and employees. And finally, I will discuss what I think is the right thing that Valerie should do. Valerie is a Marketing Manager at an international cosmetics and fragrance company called Wisson, headquartered in Chicago. She is in the US on a non-immigrant working visa and is dependent on the company as she has been accepted into a master’s degree program at the University of Chicago. In addition, her tuition would be reimbursed by the company. She works within a small team which is delivering designs for bottles, packaging and developing fragrances for their brands. Her manager, Mr. Lionel Waters, was hired by the company’s CEO and has been working for the company for 14 years. She soon became aware that he was violating company policy by accepting kickbacks under the name of his private company from fragrance suppliers. These two suppliers would give him a kickback monthly sum of $35,000 in exchange for exclusivity from the company from......

Words: 1062 - Pages: 5

Premium Essay

Bus 620 Entire Course Managerial Marketing

...BUS 620 Entire Course Managerial Marketing http://hwguiders.com/downloads/bus-620-entire-course-managerial-marketing/ BUS 620 WeeK 1 DQ 1 Value BUS 620 WeeK 1 DQ 2 Market Orientation BUS 620 WeeK 2 DQ 1 Consumer Decision Process BUS 620 WeeK 2 DQ 2 ( Organizational Consumer Markets ) BUS 620 WeeK 3 DQ 1 ( Market Segmentation ) BUS 620 WeeK 3 DQ 2 ( Generic Marketing Strategies ) BUS 620 WeeK 4 DQ 1 ( New Products ) BUS 620 WeeK 4 DQ 2 ( Pricing Methods ) BUS 620 WeeK 5 DQ 1 ( New Economy Ventures ) BUS 620 WeeK 5 DQ 2 ( Market Pioneer Follower ) BUS 620 WeeK 6 DQ 1 ( Marketing Plan ) BUS 620 WeeK 6 DQ 2 BUS 620 Managerial Marketing Week 1-6 All Assignments BUS 620 Week 1 Assignment Amazon Reaching for Consumer Loyalty BUS 620 Week 2 Assignment U.S. Construction Industry “Its Return to Glory” BUS 620 Week 3 Assignment The New Apple, Inc. BUS 620 Week 4 Assignment ( Advertising ) BUS 620 Week 5 Assignment ( Space And Place ) BUS 620 Week 6 Assignment PebbleBee 2015 Marketing Plan BUS 620 Entire Course Managerial Marketing http://hwguiders.com/downloads/bus-620-entire-course-managerial-marketing/ BUS 620 WeeK 1 DQ 1 Value BUS 620 WeeK 1 DQ 2 Market Orientation BUS 620 WeeK 2 DQ 1 Consumer Decision Process BUS 620 WeeK 2 DQ 2 ( Organizational Consumer Markets ) BUS 620 WeeK 3 DQ 1 ( Market Segmentation ) BUS 620 WeeK 3 DQ 2 ( Generic Marketing Strategies ) BUS 620 WeeK 4......

Words: 4094 - Pages: 17

Premium Essay

Bus 620

...Therefore, you know that the domestic consumption will decrease from 600X to 500X. 2. P11: The goal of publishers is to maximize profit. 3. Revised spreadsheet problem 1: Just answer 1(a) and 1(d). For 1(d), change “For (a) to (c)” to “For (a) only.” Froeb et al. Chapter 9: a. Individual problems: 9-2 and 9-4. Note: P9-2: Think about substitutes and complements. For example, marijuana and snack foods are strong complements (or so we are told). Froeb et al. Chapter 11: a. Individual problems: 11-4 and 11-5. Note: 1. P11-4: Use the carry trade to predict the impact of lower U.S. interest rates on Euro/$. 2. P11-5: Make sure you explain the impact on the twin cities, not just 1 city. Submit this assignment by 11:59 p.m. (ET) on Sunday of Module/Week 4....

Words: 326 - Pages: 2

Free Essay

Csec 620 Individual Assignment 1

...IA#1 Cybercrime Law, Regulation, Effects on Innovation John Doe CSEC 620 Section 9022 Note: This paper was submitted through originality check websites. Table of Contents 1. Introduction 3 2. Private Industry & Regulations 4 3. National Security Concerns 4 4. Methods 6 5. Impacts of Government Regulation 7 6. Compliance 8 7. Responsibility 9 8. The Real World 10 9. Conclusion 11 References 12 1. Introduction Cybersecurity and cybersecurity initiatives are commonplace in all aspects of our digital lives. Personal computers are still widely used, especially in the workplace, but mobile devices seem to be the preferred computing choice of the average person. This would include but not be limited to; smart phones, tablets, and laptops to name a few. Mobile devices have changed the digital landscape in a manner that could not have been predicted. This is because other than work or school related activities, most personal computers were used to play a few games, check email, and browse the internet. These activities eventually transitioned over to the aforementioned mobile devices. Now we mix in social media, and a whole new digital cyber-world has emerged. Talk about getting your head out of the clouds. We live in the cloud, literally and figuratively. What does this mean to the average consumer? Perhaps not much. Most people who operate in the digital world could probably care less about the underpinnings of cyberspace......

Words: 2894 - Pages: 12

Free Essay

Csec 620 Individual Assignment 2

...Estonia Banks Targeted University of Maryland University College CSEC 620 Individual assignment # 2 Table of Contents Introduction …………………………………………………………………………………………………………. 3 Estonia under attack……………………………………………………………………………………………….. 4 Types of attacks ……………………………………………………………………………………………………… 5 Threats actors and their motives ……………………………………………………………………………. 6 Who were responsible for the attacks ……………………………………………………………………. 7 Strategic Shifts in Response to attacks ……………………………………………………………………. 8 Conclusions ……………………………………………………………………………………………………………. 10 Introduction The Baltic state of Estonia was attacked by hackers in April of 2007. Scores of government and private sector website were shut down. Estonian’s daily activities, such as pumping gas or making withdrawals from ATM machines were severely impacted. The architecture of the Internet allowed networks of bots, called botnets, to direct millions of packets to the servers of the Estonian targets, overloading and rendering them inaccessible to visitors. Digital traffic from servers ranging all the way to Peru, Vietnam and the United States overwhelmed Estonian websites, overloading their buffers with superfluous data. At the apex of this DDoS flooding, government websites that had been receiving 1,000 visits each day were suddenly inundated with 2,000 per second (Crouch, Pg 1). No overt financial motivations were discovered as the driver of these attacks, with the principal motivation being......

Words: 2634 - Pages: 11

Premium Essay

Bus Assignment 2

...Developing effective retail management is utilizing the space in the store in order to display items that provide the largest contribution to overall profit. Retailers attempt to draw maximum attention to their most profitable products Developing effective retail management is utilizing the space in the store in order to display items that provide the largest contribution to overall profit. Retailers attempt to draw maximum attention to their most profitable products Assignment #2 Retail Display Assignment #2 Retail Display Gurpreet Singh Gill gsgill@sfu.ca 301111216 BUS 237-3 E100 Tutorial E101 ALEX MASON Gurpreet Singh Gill gsgill@sfu.ca 301111216 BUS 237-3 E100 Tutorial E101 ALEX MASON MEMO TO: Alex Mason From: Gurpreet Singh Gill Date: November 20, 2015 Subject: Analysis and Design of Retail Display For the design of the Retail Display of the summer 2015 sales a detailed analysis of the Data from the years 2012-2014 was required. The resulting data was adequate to project the aggregated sales of all the items in the inventory in the fall of the aforementioned years. This data was then used to calculate their profit contribution which is a product of an items Gross Margin and its Overall (aggregated) sale. Thus resulting in $34,626,149.46 of sales and $14,431,599.66 of profit resulting in a total Gross Margin of 41.68%. From the calculated data I was able to determine the top most products with the highest profit contribution. A table......

Words: 747 - Pages: 3

Premium Essay

Bus 620 Final Paper

...In Line or Online? David Slade Ashford University BUS 620 Dr. Susan Sasiadek August 12, 2011 In Line or Online? Shopping is a pastime for some and a necessity for others. Some people can spend hours in their favorite stores or malls merely browsing the windows and racks and sometimes do not purchase a thing. For some people, shopping is therapeutic, allowing them to soak their troubles in malls and department stores with a seemingly endless credit limit. For other people, going to the store is a task in which they never wish to participate. People have their reasons to love and hate shopping. Stores use the love of shopping to their advantage, supplying consumers with endless sales promotions and other attempts hoping to get the consumer into their store. Because the economy has seen a steady decline, department stores find themselves in trouble, however. A large competitive industry, consumers may not necessarily choose loyalty over price difference, causing many large franchise stores to close many locations throughout the country. One source that has taken off to provide a sense of relief for these stores is the ever-increasing trend of online shopping. This source, in fact, could be the saving grace for the future of these stores. Not that long ago, if you needed something other than staple items for the dinner table, consumers would drive to their favorite department store of choice and purchase what they needed. One department store that was...

Words: 1290 - Pages: 6

Premium Essay

Bus 520 Assignment 2

...Assignment Two: How Personal Can Ethics Get? BUS 520 Abstract BMW’s Dream Factory & Culture The History Bayerische Motoren Werke (BMW) is a German automobile company that was founded in 1916. With over 90 years of experience BMW has driven its way to the top of the auto industry and is best known for its performance and luxury vehicles. BMW is the ultimate driving machine. While BMW celebrates its successes, the company remains humble and recognizes that things can go wrong. In 1959 the company nearly went bankrupt after it badly misjudged the market trends of the era. The company would not be here today if it did not receive a bailout from a wealthy German family and the continued support of their workforce. This served as a pivotal point in BMW’s history that would drive the company’s performance. As a part of the on-boarding orientation training BMW makes a point to share the story of 1959 with each new plant associate. From day one BMW employees understand the vision, mission, and goals of the company; this in turn creates a sense of placement for the employee within the company. Employees are not only armed with the training and knowledge they will need to be successful at BMW but know how they have and continue to impact the company. The Culture & Leadership BMW has created a workplace that embraces an entrepreneurial culture. BMW believes that there are always better solutions and everyone in the company is expected to help find those solutions.......

Words: 1192 - Pages: 5

Wholesale Program | Top 100 Games | 2 ADESIVI/STICKERS in Resina 3D SCRITTA BURGMAN per Scooter SUZUKI 250-400-650