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Business Case Analysis- Coca-Cola Company

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Business/Financial Analysis Team Project
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Business/Financial Analysis Team Project
1.0 Executive Summary
The Company for analysis is the Coca-Cola Company. It operates in the soft drinks industry. This company is known to be among the oldest companies that manufacture non-alcoholic beverages. Among the main competitors of Coca-Cola is Pepsi. Coca-Cola is a multinational that has subsidiaries in almost every corner of the globe. It is a publicly traded company with a current market price for its stock at 46.39 % as at 31st March 2016 which translates to a deviation of 0.41%.An analysis of Coca-Cola Company reveals that Coca-Cola is currently grappling with issues related to its market share, quality of its soft drinks and production processes. These problems have in turn decreased their market share and its competitive advantage. Competitors have taken this as the advantage to increase their sales and revenue. The notable competitors for Coca-Cola Company are Pepsi, Nestle S.A, Dr. Pepper Snapple group inc., and Nestle Waters France. This study undertakes an analysis of Coca-Cola's industry with an aim of finding the root causes of these problems and how Coca-Cola can overcome them. Michael Porter’s five forces model, ratio analysis, analysis of market capitalization, business model, and strategy are some of the main approaches that this study applies in analyzing the Coca-Cola Company. Nevertheless, the Coca-Cola Company remains competitive, and investors should not avoid from investing in Coca-Cola. Coca-Cola produces several brands of non-alcoholic beverages, energy drinks, and bottled water. They are committed to sustainability, to maintaining friendly interactions with their customers, colleagues, suppliers, etc. and to enhancing human rights. 2.0 Problem Statement
For the last one to two decades, The Coca-Cola Company has been faced…...

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