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Business P4

In: Business and Management

Submitted By mandybae19
Words 328
Pages 2
P4 – Selfridges Scala Italian Food Range

Advert from London Evening Standard Thursday 7 July 2011

Screen dump from Selfridges’ website 08.07.11

A report required to outline following information.

Target Audience & Purpose of Communication | * Purpose is to advertise a product and inform customers of product value. * Premium product aimed at higher end consumers. Advertisers would call them ABC1. * Focused and appeals to busy people, like young professionals because it is quick and easy to prepare. Customers who are quite affluent. | Product | * Italian Food range, pasta and sauces. * Advertised as fresh * Convenient and quick to prepare | Promotion Methods | * Newspaper and magazine adverts * Internet * Social network sites * Leaflets, handed out in store and Oxford Street * In store tasting session | How met audience requirements | * Adverts put into newspapers (Evening Standard) that target audience read. * Also on Selfridges website. * Nice advertisement with appealing pictures of the products. * Use Selfridges name to reinforce the fact that it is a premium product | Component parts of communication | * Mainly black and white * Clear and large print / font * Good colour pictures of product * Have not really addressed diversity issues other than aimed at customers who like Italian food * Not really discriminatory because Selfridges sells so many other products in their food hall that all tastes are catered for | Effectiveness of methods used | * Campaign likely to be very effective * Taps into the need to quick and easy to prepare. Many busy people in west end who work long hours, so important that food is quick and easy to prepare. * Fills need for quality food. Selfridges name reinforces the quality. * Target audience well focused, especially via the in store and Oxford…...

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