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Business Plan Capstone

In: Business and Management

Submitted By dpattelli
Words 6212
Pages 25
A. Executive Summary 4
A1. Company Identification 4
A2. Mission of the Company 4
A3. Business Goals 4
A4. Keys to Success 5
B. Company Summary 5
B1. Industry History 5
B2. Legal Form of Ownership 6
B3. Location and Facilities 6
B4. Management Structure 7
B5. Products and Services 8
C. Market Analysis 8
C1. Target Market 8
C2. Industry Analysis 9
C3. SWOT Analysis 10
D. Market Strategy 12
D1. 4Ps 12
D2. Price List 13
D3. Promotional Strategy 14
D4. Sales Forecast 14
E. Implementation Strategy 17
E1. Overall Strategy 17
E2. Monitoring Plan 17
F. Financial Statements and Projections 18 F1. Revenue and Cost Estimate……………………………………………………………….18
F1. Forecasted Profit and Loss Statement 18
F2. Forecasted Balance Sheet 19
G. Financial Report 19
G1. Financial Projections 19
G2. Financial Position 20
G3. Estimated Capital/Investment Needs 20
H. References……………………………………………………..……………………………………..21

A. Executive Summary
A1. Company Identification: Vegetarian Delight is a food cart that will travel to different locations in Northern Oregon and Southern Washington where there will be special events every month of the year. We will travel to farmers’ markets weekdays during farmer market season with runs from April to October. On the weekends the cart will travel to county fairs and other special weekend events such as concerts, festivals and races.

A2. Mission of the Company: Our mission is to provide healthy, tasteful meatless meals to patrons of the county fairs, farmers markets and local weekend events. We will strive to use local fresh farmed vegetables to produce our meatless burgers that are tasty without breaking your budget for eating out.

A3. Business Goals: We want to provide healthy fast food alternatives while people are enjoying the outside entertainment that Portland has to offer. Our hope is that Vegetarian Delight…...

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