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Cadbury Swot Analysis

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INVITING ARTICLE FOR HR MESH AUGUST '13 EDITION-Symbiosis Centre For Management

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Food & Beverages

Cadbury

CADBURY
< Bu s c h Beer .. 0 Tw eet C adbu r y ' s 5 Star .. > 1

Cadbury Parent Company Category Sector Kraft Foods Food Products & Confectionery

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Food and Beverages Kuch meetha ho jaye; A whole world of chocolately fun; Your Tagline/ Slogan happiness loves Cadbury; Milky Creamy Yummy
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One of the biggest and most trusted confectionery and foods USP brand STP Segment People who buy chocolates for eating or gifting Children and families belonging to lower, middle and upper middle Target Group Positioning
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class As a sweet for happy occasions or auspicious beginning Product Portfolio 1.Cadburys Temptations 2.Cadburys Oreo 3.Cadburys Dairy Milk 4.Cadburys Bournvita 5.Cadburys Perk

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6.Cadburys 5 Star SWOT Analysis 1.High brand equity and top of the mind chocolate brand 2. Strong brand recall and customer loyalty 3. An employee strength of around 71,000 4. Strong parent brand of Kraft Foods 5.…...

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