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Cango Week 2 Analysis Report

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CanGo Week Two Analysis Report
DeVry University
Bus460 Senior Project
Instructor David Mozinski

Introduction

The Grad Consultants have spent the last two weeks observing CanGo and their business practices to help them determine the weaknesses within their organization. We will use our knowledge and experience to provide suggestions for improvement that will have a positive impact not only on CanGo’s bottom line but also on the morale of all those who are employed by the organizations. Elizabeth (Liz), who is the owner of CanGo, first conceived the idea of the company in 2006. Since then, the company has grown exponentially. According to the company’s intranet “Liz’s experience and education helped refine her vision of a business environment centered on the Internet revolution. Under her leadership, CanGo has grown from a small online book retailer to a leader in entertainment focused e-commerce”. Liz has done very well for herself and the company with the effort and ideas that she has used thus far. CanGo is growing so fast that she now needs help to show her how to be prepared for what could happen and what she wants to happen as a company. When there is so much growth and so much competition, Liz and CanGo need to have a plan. That is why we are here; to help the company stay successful even when they are considering expanding into a new market.

During this research period, The Grads have come up with the top issues that the CanGo team needs to address so that they can ensure further successfulness. The six top issues that we are going to address here in this Week Two Analysis Report are: The lack of direction the company has; its poor management skills; absence of proper communication; the company has a lack of financial awareness; lack of Management by Objectives (MBO) as well as lack of…...

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