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Case Analysis: Cocoa Sublime

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Case Analysis: Cocoa Sublime
Module 1: An Introduction to Strategy and Leadership
1.1 Approaches to Strategy:
There are broad two categories of approaches to developing strategy: Rational and Processual Approach. For Cocoa Sublime, it is following Rational Approach as it has a clear concept of what it is going to do, execution plan of how it is going to happen, sequential activities of what to do after what, and discrete information. Though some assumptions are made in developing the approach, these assumptions are also backed by experience and research.
1.2 Strategic Thinking:
Even in strategic thinking, there are two major dynamics: environment led ‘fit’ and resource led ‘stretch’. For Cocoa Sublime, Resource led ‘stretch’ suits properly. Calvin has a business vision to diversify the business. It has ample opportunities to cover through chocolate chips that they can leverage. It has scope to create a new market to improve its value for money. Calvin believes in utilizing the competencies that Cocoa Sublime has: reputation of high quality chocolate, excellent customer service, and Australian sourced ingredients.
1.3 Levels of Strategy:
Cocoa Sublime is one of the family owned chocolate makers and leading brand in specialty chocolate market in Australia. Thus, it has to consider strategies at three levels: corporate, business, and functional.
• For corporate level strategy, Cocoa Sublime has encountered steady growth in its market and thus it has planned to diversify its business. With the growing concern of health consciousness among Australians, it plans to launch something with health benefit. These are all corporate level strategies.
• For business level strategy, Cocoa Sublime has merged with Temple to provide with chocolate chips. It has entered health food segment with its high quality chocolates. It has launched a separate strategic business unit…...

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