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Case Report

In: Business and Management

Submitted By vijju1007
Words 774
Pages 4
Case Study
Business Policy & Strategic Mgmt

Birla Institute of Technology and Science

Kun Hee Lee is the chairman of Samsung Electronics, a Korean major in semiconductor industry. Semiconductor industry can be divided into logical chips and memory chips. Samsung overtook its Japanese rivals in 2003 and became leader in memory segment of the industry. By 2003 it showed the second largest net profit of any electronics company outside US.
The memory industry is one with high degree of competition and rivalry. Currently Samsung is facing threat from Chinese companies. Chinese companies have the advantage of obtaining capital from the world market and with the talent available locally then can create serious threat to Samsung. It may happen that they will overtake Samsung just as it did against Japanese companies. Kun Hee Lee, who do a lot of research and analysis of Samsung’s competitors, their products and the man behind the low cost high quality principle of Samsung saw this potential threat and want to work out a strategy that will help Samsung to avoid this and excel.
The case is about this strategy formulation that Kun Hee Lee have to do for making Samsung capable of taking over its Chinese rivals and ensuring a win.

PROBLEM STATEMENT To design a strategy that makes Samsung capable to take on expected threat from Chinese rivals who have better cost advantage and win the situation.


Porter’s 5 Forces:

SWOT Analysis:

Financial Statement Analysis

Return on Assets
An indicator of how profitable a company is relative to its total assets. ROA gives an idea as to how efficient management is at using its assets to generate earnings. The only common rule is that the higher return on assets is, the better, because the company is earning more money on its assets. A low return on assets compared…...

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