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Castle's Family Restaurants Stage 1

In: Business and Management

Submitted By solomonmm
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AMERICAN GREETINGS
1. An enterprise value (EV) to EBITDA (Earnings Before Interest, Tax, Depreciation and Amortization) ratio at 3.5 times which is at the bottom of the corporations comparable to American Greetings is not appropriate. The value is too low as compared to other companies which are comparable to American Greetings in terms of Revenue, Share price, Shares Outstanding, total cash and debt. The value signals a downward trend in the company’s profitability and share price from the already low value of $12.51 per share. This could be attributed to a slow place of product innovation in the face of increasing social media embrace by the masses especially the young generation who are increasingly using Face book to send greetings and communicate. This could also be due to weak strategic retail partnerships and poor embrace of technological advancements. American Greetings should aim at an EV/EBITDA ratio of 7.1 which corresponds to the average of the comparable companies which is 7.2 from Exhibit number 6 which shows the data from comparable companies, an EV/EBITDA ratio of 7.1 corresponds to a share price of $32.65 this is the share price of Meredith company which licenses Brands and Publishes Magazines.
2. A Table Showing the Changes in Revenue as per the Bullish Scenario as Forecasted from the year 2012 to 2015 YEARS | 2011 | 2012 | 2013 | 2014 | 2015 | Revenue Growth (%) | 5.3 | 1 | 1.5 | 2 | 2.5 | Revenue (millions of dollars) | 1677 | 1694 | 1719 | 1753 | 1797 |

A Table Showing the Changes in Revenue as per the Bearish Scenario as Forecasted from the year 2012 to 2015 YEAR | 2011 | 2012 | 2013 | 2014 | 2015 | Revenue Growth (%) | 5.3 | 0 | 0 | 0 | 0 | Revenue (millions of Dollars) | 1677 | 1677 | 1677 | 1677 | 1677 |

As per the Bullish Scenario, the revenue will grow from 1677 to 1797 in millions of dollars. This represents a total…...

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