Premium Essay

Chobani Yogurt

In: Business and Management

Submitted By rcappello
Words 670
Pages 3
Question #1
The role of the buying centre at Trek Bicycles is to find the best suppliers and vendors for the organization’s purchases as mentioned on page 170 of the case study. Also stated, is that the buying centre consists of a purchasing manager, buyers, representatives from research and development, production, and quality. When they are considering a new buy the process begins with a manager specifying a new product or material that may be needed to produce a Trek product. The product manager then works with closely the entire buying centre to find suppliers and vendors that can meet Trek’s requirements for quality, size, and delivery.
Question #2
When evaluating a new or current supplier or vendor Trek uses a specific set of criteria to ensure they are or still are the best match for Trek and its customers. Once a supplier or vendor is identified it is evaluated on a specific set of criteria. The four criteria are quality, delivery capabilities, price, and environmental impact. For vendors and suppliers who are already working with Trek they are also evaluated on an ongoing basis to ensure they continue to meet the requirements of Trek. This allows them to keep a record of how the vendor or supplier is performing. The performance is tracked on a tool called a “white paper”. Michael Leighton of Trek explains “… It’s a sheet of paper that managers can look at that shows issues and benefits relating to working with these people”
Question #3
One of the evaluation criteria for Trek is environmental impact showing that they want to know how the vendors and suppliers measure up in “green” technologies and how they are trying to be environmentally friendly. The organizational buying at Trek reflects its future of growing into Eco-buying. The bikes at Trek are becoming “smarter” and “greener” as mentioned on page 171 of the case study. One aspect that appeals to…...

Similar Documents

Premium Essay

Chobani Yogurt

...Running Header: CHOBANI YOGURT Manufacturing - Chobani Yogurt Marketing Model Running Header: CHOBANI YOGURT Chobani yogurt was started in 2005. The company was founded by Hamdi Ulukaya, a Turkish immigrant. He purchased an 80,000 foot factory, partial funded by the small business administration. He then hired five employees who were just laid off from Kraft food. He hired a family friend, from Turkey, as a master yogurt maker. The seven then worked to make the perfect yogurt recipe for 18 months. The first “Greek Yogurt” was launched in 2007. Chobani started selling its yogurt to smaller stores in the New York area. In 2009, Chobani was signed on by BJ’s and Costco to sell their yogurt. The company has been growing every since. Today Chobani yogurt employs over 1,200 employees. Chobani uses the marketing model for selling their yogurt. They use no fancy models. They made up a recipe that consumer like. They went by consistency and taste for their yogurt. The containers are nothing fancy but it’s the product the people is interested in purchasing. The perfect recipe and the perfect 6 ounce size cups is what attract consumers. This year Chobani has come up with Chobani Champions. It is a smaller size and appeals to children. This is another marketing model. The cups are designed to attract the children and the flavors are what the children like. ...

Words: 550 - Pages: 3

Free Essay

Marketing Research

...Dissatisfied Dissatisfied Satisfied Satisfied 1 2 3 4 5 a. demographic b. psychographic c. attitude d. behavioristic Types of variables marketing researchers may work with include all of the following except a. nominal b. ordinal c. logistic d. ratio The variable in which numbers serve only as labels to identify or categorize objects or events is the ____. a. nominal variable b. ordinal variable c. interval variable d. ratio variable The following question will result in a ____ variable. Which is your favorite Yogurt brand? __ Yoplait __ Dannon __ Chobani __ Stonyfield __ Other () a. nominal variable b. ordinal variable c. interval variable d. ratio variable Which type of scale is the following question? Please rank the importance of the following product features in your decision to buy a laptop computer. (1=most important, 4=least important) a. Rank order b. Likert scale c. Semantic differential scale d. Constant sum e. Comparative Which type of scale is the following question? Please indicate how much you agree or disagree with the statement that the U.S. economy has been out of recession since January 2013. Totally Somewhat Neutral Somewhat Totally Disagree ......

Words: 679 - Pages: 3

Premium Essay

Best Yogurt in Lebanon

...AUCE University Faculty of Business Administration Professional Selling & Sales Management (MKT 411) Course Project Semester (fall 2013) “Best Yogurt in Lebanon” Done by: Tarek M. Nseir Id: 2100216 Submited to: Mr. Safwan H. Darwish Strategic Management Consultant & Lecturer It might be said… 1) Introduction: Nowadays in Lebanon, there are vast numbers of dairy products consumption daily, and there’s about 28 companies producing these products. As we know there are environmental and health problems in Lebanon, and people are always debating about products, which one is healthier or without artificial ext. Also there is respectively three leading dairy products producers, Taanayel Les Fermes, Libant Lait and Dairy khoury. These companies have been competing severely lately through media, offerings, widening area of coverage and distribution, and creating their own competitive advantage. However the most consumed product for the three companies are the 1kg packs of yogurt or “laban” in Arabic. 2) Objective: The objective of this paper is to know more about these 3 companies, study by numbers and qualities their 1kg pack of yogurt, and then choose the best between these 3 companies. 3) Companies Profile: a) Dairy khoury: Dairy Khoury is a company situated in Ain Al-Sindyaneh, Mount-Lebanon that manufactures a wide range of dairy products. The family has been into business since 1943 at a village called Baskinta producing in a small......

Words: 1321 - Pages: 6

Free Essay


...Apples - 1/2 medium Bananas - 1 medium banana Carrots - 1 cup chopped carrot Water - 16 fl oz Bottled Water Yogurt - Dannon Oikos Greek Nonfat Yogurt Servings 2 1 1 1 1 Calories 62 105 52 0 120 Total Fat 0.16g 0.39g 0.31g 0 0 Sat. Fat 0.02g 0.13g 0.05g 0 0 Trans. Fat 0 0 0 0 0 000939 -Breakfast: Name Bananas - 1 medium banana Bread - Multigrain Bread Egg Whites - 1/2 cup egg white Eggs - 1 medium egg Water - 1 cup (8 fl oz) water Water - 16 fl oz Bottled Water Servings 1 1 1 1 1 1 Calories 105 131 63 65 0 0 Total Fat 0.39g 1.98g 0.21g 4.37g 0 0 Sat. Fat 0.13g 0.42g 0 1.36g 0 0 Trans. Fat 0 0 0 0 0 0 Lunch: Name Apples - 1/2 medium Bananas - 1 medium banana Tuna - Light Tuna Fish in Water Water - 1 cup (8 fl oz) water Water - 16 fl oz Bottled Water Servings 2 1 1 1 1 Calories 62 105 99 0 0 Total Fat 0.16g 0.39g 0.7g 0 0 Sat. Fat 0.02g 0.13g 0.2g 0 0 Trans. Fat 0 0 0 0 0 Dinner: Name Berries - 1 cup whole Brown Rice - 1 cup Organic Brown Rice Chicken Breast - 1 medium breast Mixed Vegetables - Cooked Mixed Vegetables Water - 16 fl Oz Bottled Water Servings 1 1 1 1 1 Calories 46 160 282 151 0 Total Fat 0.43g 1g 6.09g 3.96g 0 Sat. Fat 0.02g 0 1.72g 0.75g 0 Trans. Fat 0 0 0 0 0 Snack: Name Apples - 1/2 medium Bananas - 1 medium banana Oranges - 1 medium orange Peanut Butter - 1 tbsp. peanut butter Water - 16 fl oz Bottled Water Yogurt - Dannon Oikos Greek Nonfat Yogurt Servings 2 1 1 1 1 1 Calories 62 105 62 94 0 120 Total Fat 0.16g 0.39g 0.16g 8.06g 0 0 Sat. Fat......

Words: 1685 - Pages: 7

Free Essay

Case Study

...Case Study #1 – Trader Joe’s: Managing Less with More Due Date: No later than 9:40 AM Thursday, February 7, 2013 Remember the importance of deadlines, both in and out of class. Please do not ask to hand in the assignment past the due date. If you miss this one for some reason, there will be another. Thanks! ------------------------------------------------- Directions (use this as a checklist): * Read Chapter 1 thoroughly * Read both cases. One is about Trader Joe’s and the other is about Chobani Greek Style Yogurt. * Answer each of the four questions with significant thought and further research. Rushing through this the last minute will show loud and clear. * Your paper should be a total of 1,600 words (more is fine) and typewritten double spaced with 1” margins. * Please use no larger than 11 point font (this helps conserve paper). * Please conserve paper and fill each page (similar to the second page) * Please check for spelling and grammar * Please edit thoroughly. Any sloppy and haphazard papers will not earn full credit. * Each answer (if you want to divide 1,600 words by 4 questions, this should be 400 words for each answer, but you can decide how you want to allocate your words). * Remember that you can print (do so 48 hours in advance) in Cloud Hall 111. * Get started this week. I think you’ll find that managing your time is as important as managing any other precious resource. * Have a great time! I......

Words: 2669 - Pages: 11

Free Essay

Ddasdsad store choose one food that you buy on a regular basis and examine the Nutrition Facts Panel. A good place to start would be breakfast cereal or yogurt. Check out the serving size, calories per serving, and % Daily Value for fat and sodium. Compare that product to a similar products. Does the product you usually consume have more or less or any nutrient than you thought? Were there products that were similar that may be a better choice for your overall diet? If so, give the new product a try; you may be willing to make a trade-off to make your usual choice the healthier choice. ------------------------------------------------- Compare Breakfast Cereals | Special K Red Berries | Multigrain Cheerios | General Mills Kix | Serving Size | 1 cup | 1 cup | 1.25 cups | Calories per serving | 110 | 110 | 110 | Fat grams | 0g | 1 g | 1 g | Sodium milligrams | 190 mg | 120 mg | 180 mg | ------------------------------------------------- Compare Yogurts | Chobani Greek Strawberry Yogurt | Dannon Light & Fit Greek Strawberry Yogurt | Chobani Simply Fit 100 Cal Strawberry Yogurt | Serving Size | 8 oz | 5.3 oz | 5.3 oz | Calories per serving | 190 | 80 | 100 | Fat grams | 0g | 0g | 0g | Sodium milligrams | 90mg | 55mg | 65mg | Based on what you found in this activity, will you change the cereal or yogurt that you usually buy? Why or why not?      For the cereals, all three are ones that I buy, but I buy the Special K red berries the most because I......

Words: 422 - Pages: 2

Premium Essay

International Marketing

...Marketing Plan for the Sale of Greek Yogurt in France Table of Contents: Introduction 2 A. Country outlook A.1. Cultural Environment 2 A.2. Economic Environment 3 A.3. Legal/Political Risk 5 A.4. Relevant Data on Communications and Transportation 6 A.5. Country Fit 7 B. Market Analysis B.1.1. Market Description 8 B.1.2. Profile of Prospective Buyers 10 B.1.3. Market Trends 11 B.1.4. Distribution 11 B.2. Competition 12 C. Marketing Mix C.1. Strengths and Weaknesses 13 C.2. Marketing Objectives 13 C.3. Product 14 C.4. Price 14 C.5. Promotion 15 C.6. Place/Distribution 15 Conclusion 15 References 16 Introduction In this course, we are called to develop an international marketing plan to export a product produced in Greece and specifically greek yogurt in France. We should study the procedures that a manager should follow in order to organize this plan. At first, it is important to evaluate the outlook of France, focusing on cultural and economic environment, relations between Greece and France, legal and political risks and forms under which trade could be performed. The examination of country – product fit, is followed by market analysis, meaning......

Words: 3129 - Pages: 13

Premium Essay

Video Case #1

...Video Case #1 – Chobani: Making Greek Yogurt a Household Name 1. Hamdi Ulukaya identified residents of Long Island, New York first for his first cups of Greek yogurt. The first cups were placed on shelves of a small grocery store in 2007. He focused on the “4Ps” to promote his yogurt. The first P was his product strategy. Ulukaya hired a yogurt master to help him develop Chobani. The product strategy focused on the actual product and packaging that product appropriately. The product undergoes an authentic straining process that removes excess liquid whey, resulting in a thicker, creamier yogurt with 13-18 grams of protein per single-serve cup. Chobani is higher in protein than regular yogurt, made with real fruit and only natural ingredients and preservative free. It does not contain any artificial flavors or sweeteners, but does contain five live and active cultures, including probiotics. As far as packaging, Ulukaya wanted a European style cup with a circular opening exactly 95 millimeters across. This shorter, wider cup is more visible on store shelves. In addition, he chose shrunk-on plastic sleeves with bright colors. Ulukaya’s price strategy involved approaching retailers directly rather than utilizing distributors. Prices were set high enough to recover costs and give reasonable margins to retailers, but not so high that they could be undercut. Ulukaya’s place strategy proved to be an extremely smart move. He worked to get Chobani into the conventional yogurt aisle......

Words: 1803 - Pages: 8

Free Essay

Research of Chinese Yogurt Market

...producer in China, and has yogurt market share of 11.7%. It once provided milk for the 2008 Beijing Olympics which made it well-known for people around China, and it's a symbol of safe and healthy milk. It has yogurt of fruit taste and it's popular in children. Recent years, it launched a new yogurt aimed at young office laddies, that is called Ambrosial. Ambrosial is a kind of Greek yogurt, it's richer in milk and has about 35% protein than ordinary yogurt in the market. The yogurt making technology is learned from Greece, no preservatives and sweeteners are added in the yogurt, that's similar to our product. but they only have one taste. Guangming Although it’s no as famous as Mengniu or Yili in Northern China, its market share is just 0.1% less than Mengniu. The market of Guangming is mainly in southern China especially in Shanghai. Their mission is aimed at making people living a longer live with healthy yogurt. The yogurt making skills are learned form a village in Bulgaria, people living there enjoy a long live. Junlebao The biggest yogurt producer in Hebei province and one of the top ten yogurt producers in China. It mainly produces lactic acid bacteria beverages. And it also provide milk and milk powder. It has a excellent quality managing system and high tech machine. It invest 5% of it sales income to research of technology every year. The milk supply is seriously controlled, it has its own farm to make sure the milk that used to make yogurt is......

Words: 368 - Pages: 2

Free Essay

AnáLisis Mercado Yogurt En Colombia

...FINAL: ANÁLISIS CATEGORÍA YOGURT EN COLOMBIA Y FORMULACIÓN DE UNA ESTRATEGIA DE MARKETING ORIENTADA A POSICIONAR UN NUEVO PRODUCTO EN EL MERCADO Laura Rodríguez León Cristian Salguero Fernando Pineda GERENCIA ESTRATÉGICA DE MERCADEO – UNAB 2014 GERENCIA ESTRATÉGICA DE MERCADEO INDUSTRIA: CONSUMO MASIVO CATEGORÍA: BEBIDAS LÁCTEAS FERMENTADAS – YOGURT OBJETIVO GENERAL: A través del análisis de los principales indicadores del comportamiento de la economía colombiana, de las variables que influyen en la dinámica de la categoría de yogurt en Colombia, y del estudio de las características de los competidores involucrados en este segmento; buscamos identificar una oportunidad de mercado que nos permita formular una estrategia de marketing orientada al posicionamiento de un nuevo producto que sirva para reforzar la posición dominante del líder de la categoría en un segmento nuevo. YOGURT EN COLOMBIA TAMAÑO DEL MERCADO Perspectivas de crecimiento Se estima que en los próximos años la categoría presentará un crecimiento anual de 10% en unidades y volumen de ventas debido al continuo crecimiento de la base de consumidores y al incremento sostenido de sus ingresos YOGURT EN COLOMBIA CARACTERÍSTICAS MERCADO YOGURT 2.......

Words: 2397 - Pages: 10

Premium Essay


...great for salads and there’s always one brand or another that’s on sale. 4. Greek Yogurt    Fage Greek Yogurt: Chobani Oikos There isn’t much to say about Greek Yogurt other than it’s full of win. I tend to buy the lower fat options as I get my daily fats from other sources such as eggs and fish, but the higher fat versions are just as good if not better. Personally, I’m a fan of Fage Greek Yogurt but if that’s too expensive I buy Oikos or Chobani. Regardless of the brand you choose they’re all pretty damn good. Pro Tip: My current go-to dessert is Fage 0% Greek Yogurt mixed with frozen strawberries, cinnamon, and stevia (a zero-calorie natural sweetener: 7 | 5. Cottage Cheese & Other Low Fat Dairy    Low Fat Cottage Cheese Reduced Fat Cheeses (i.e. Swiss, Cheddar, Mozzarella, Feta, Gouda, etc) Low Fat Milk Cottage Cheese is another great high protein food. It’s tasty, filling, and with a little imagination can easily be transformed into a sweet dessert. In regard to other forms of low fat dairy, reduced fat cheeses are some of my all-time favorites. I add them to everything ranging from salads to wraps and of course my world-famous burgers made from ground chicken, turkey, or beef. Unless you’re lactose intolerant, low fat dairy options such as various cheeses, milks, and yogurts are generally appropriate choices. 6.......

Words: 5207 - Pages: 21

Premium Essay

Chobani Case Study

...information on the Product Life Cycle to help you answer these questions.) 1a. In what stage of the product life cycle is the category of yogurt? (5 points) The category of yogurt is in the maturity stage of the product life cycle. 1b. What is the accompanying Marketing Objective for this stage? (4 points) In the Maturity stage, market attention is directed toward holding market share through further product differentiation and finding new buyers. Examples used in the case study included applying to different markets such as children and families, and the development of new flavors. 2. In what stage is Greek yogurt? (5 points) Greek yogurt is in the Growth Stage of the product life cycle. This is represented by its market share in 2007 of only 2% which grew to today’s 36% of the yogurt industry. This also includes the ever increasing revenues gained by Chobani, Yoplait, Fage and other companies selling Greek yogurt. 3. Describe the perceptual benefits of Chobani’s packaging. (6 points) In their early years, Chobani could not afford to advertise so the packaging including the label, shape, color, graphic, and actual container were of much importance. Ulukaya shows a lot of attention to detail in their packaging because he knows his main perceptual benefit is connecting with customers. The container the company uses is wider than typical yogurt brands to make it look bigger than others. Also using shrunken on sleeves to provide sharper, more appealing colors added to the......

Words: 386 - Pages: 2

Free Essay

Nutritional Assessment

...| Steak - All - 8 oz Ribeye Steak, 8 oz | 580 | 0g | 46g | 42g | 150mg | 110mg | 0g | 0g | Fry's Large Eggs - Over Medium, 2 egg | 144 | 0g | 10g | 12g | 338mg | 142mg | 0g | 0g | Eurest - Potato Wedges, 6 ounce | 182 | 33g | 4g | 4g | 0mg | 610mg | 2g | 3g | Citavo - Hot Chocolate, 1 packet | 110 | 24g | 1g | 2g | 0mg | 160mg | 21g | 1g | Dinner | Thai Spice and Sushi - Baked Lobster Sushi, 1 oz | 353 | 37g | 18g | 14g | 56mg | 363mg | 0g | 9g | Generic Sushi - Baked Green Mussels, 6 mussels | 522 | 33g | 37g | 19g | 190mg | 1,430mg | 10g | 1g | Tea - Tea, 1 cup | 50 | 10g | 1g | 1g | 0mg | 0mg | 10g | 0g | Snacks | Dunkin Doughnuts - Jelly Filled, 1 doughnut | 270 | 32g | 14g | 3g | 0mg | 330mg | 15g | 1g | Chobani Greek Yogurt - Bluberry, 150 g | 130 | 19g | 0g | 12g | 5mg | 60mg | 15g | 1g | Cheetos - Cheetos Crunchy - Small Bag, 1 package (28.3 grams) | 150 | 13g | 10g | 2g | 0mg | 250mg | 1g | 1g | Snapple - Drink, 1 bottle | 190 | 46g | 0g | 0g | 0mg | 15mg | 45g | 0g | TOTAL: 2,681 247g 141g 111g 739mg 3,470mg 119g 17g I skipped breakfast that day because I always sleep in and I tend to skip breakfast everyday. After lunch I felt ok, did not feel sleepy or tired. The meal got me full and satisfied my hunger. Emotionally, my mood was good as my craving for a steak was satisfied. But when we got to class I ate a doughnut and it made me feel tired and sleepy. Emotionally I was stable and still in a good mood but I felt tired and......

Words: 4024 - Pages: 17

Premium Essay

Research Brief for a Frozen Yogurt (Internal Document)

...RESEARCH BRIEF OF “U” GURT RESEARCH BACKGROUND & OBJECTIVES “U”gurt is a frozen yogurt brand which will be launched to cater to the needs of frozen dessert lovers. It includes various flavors with different toppings to appeal to the taste of the masses. We hope to position ourselves in such a manner that we occupy the maximum share of heart, mind and the market. “U”gurt will be targeting various consumers such as children, adults, youth and senior citizens. We intend to figure out the latent and explicit motives that individuals have when they go out to shop for frozen desserts. We intend on acquiring useful insights which would help us determine the factors which would affect our sales. We want to find the dissatisfiers that exist in the market and ensure that we deliver as per the needs of our target consumers. The study will be spread over relevant age groups/ genders/socio economic classes/ regions in Karachi only. We will further require more in depth research in order to expand our operations further into Lahore and Islamabad. BUSINESS OBJECTIVE “Identify factors which would compel both users and non users to become loyal to our brand”. We aim to provide the best frozen dessert that people remember us just when they think of having a frozen dessert and we aim to be the first on their mind when they recall. ACTION STANDARD The conclusive results of this research will enable the brand “U”gurt to incorporate all the useful insights in order...

Words: 863 - Pages: 4

Premium Essay


...the number of yogurt restaurants in Southern California. This has occurred despite the fact that Southern California already experienced one frozen yogurt boom-and-bust cycle in the 1980s and '90s. With consumers seeking healthy alternatives for frozen dessert, frozen yogurt sales grew 12 percent in 2007 alone1. According to the U.S. Market for Ice Cream and Related Frozen Desserts, the U.S. market for frozen desserts is set to grow by more than $4 billion by 2012, with frozen yogurts attaining the 2 strongest growth. This represents an 18 percent increase over the next five years, from the market's 2007 value of $23.3 billion across retail and foodservice. However, in spite of these promising prospects, the world of frozen yogurt is cutthroat and the growth of one vendor often comes at the expense of another. Customer characteristics Pinkberry and most of its new competitors are upscale frozen dessert restaurants that target young adults as well as health conscious individuals offering a variety of flavors such as tart plain or green tea-flavored yogurt, sprinkled with healthy toppings including fruits and nuts. Frozen yogurt shops are not only attracting customers who are craving an appetizing and healthy snack, but also crowds that previously hung out at Starbucks or the Coffee Bean & Tea Leaf. This can be partially attributed to their interior design, as well as the consumers’ increasing appreciation for the health benefits of eating yogurt over......

Words: 3498 - Pages: 14

Următor | Pet Sematary | NEW Boveda Butler Smart Humidor Sensor Monitor with One Step Calibration Kit