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Coca-Cola's Water Neutrality Initiative

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Submitted By awenzel1
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5/23/2014

Coca-Cola’s Water Neutrality Initiative
Discussion Case

Question 1: What was the public issue facing the Coca-Cola Company in this case? Describe the “performance-expectations gap” found in this case- what were the stakeholders’ concerns, and how did their expectations differ from the company’s performance?
The public issue facing Coca-Cola in this case is contamination of water and the possibility of a water shortage in years to come. The performance-expectations gap occurs when the performance from a company and the expected performance of that company are progressing on two different levels leaving space between them or a “gap” as the phenomenon refers to it. (Lawrence and Weber, 2014)
The stakeholders’ concerns are that with the amount of water Coca-Cola uses in its products and to produce its products will cause a shortage in the amount of fresh water available to everyone worldwide. As stakeholders their expectations are that the company is keeping up with making clean products that do not cause harm to the environment. Stakeholders are expecting the business to be increasing performance as well as being economically friendly. Their expectations for what the company should be doing for production and how they should be growing is the reason behind the performance-expectations gap between Coca-Cola and its stakeholders because the company is not performing to the standers in which its stakeholders believe it should be.
Question 2: If you applied the strategic radar screens model to this case, which of the eight environments would be most significant and why?
The most significant environment to this case is the geophysical environment, this environment focuses on the organizations dependency and impact on natural resources (Lawrence and Weber, 2014). With Coca-Colas dependency on fresh water it is important for them to make sure they are not…...

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