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Cocoa Cola

In: Business and Management

Submitted By sujeet31
Words 254
Pages 2
What does Coca-Cola stand for? Is it the same for everyone? Explain. Coca-Cola must understand and recognize that “refreshment” means different things to different people around the world. One of Coke’s strengths is how well it weaves the soft drink, Coke, into people’s definitions of refreshment no matter where in the world they live. Coca-Cola has successfully marketed to billions of people around the world. Why is it so successful? Coke has created a highly current, uplifting global campaign that translates well into different countries, languages, and cultures. Coke’s advertising has primarily focused on the product’s ability to quench thirst. Other than that, they also have different strategies that contribute to their success such as advertising, sponsors and “band wagon.” They advertised through radio, television, billboard and even its own museum. Coca-Cola also sponsors for the Olympics and other sporting activities such as NBA, FIFA World Cup, and English Football League. “Band wagon” aimed at showing the customers that their product is the number one product and customers who are on the winning side will tend to purchase their products. Can Pepsi or any other company ever surpass Coca-Cola? Why or why not? What are Coca-Cola’s greatest risks? Coke’s greatest risks have to be the managing of its mass communications strategy and reaching the brand’s target market—it is so massive that the right media and marketing message is critical, and creating effective marketing at local level in the absence of global scale can lead to huge…...

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