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Competition in Retail

In: Other Topics

Submitted By biswajitpani
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Executive Summery
The report going to be discussed here is about the thorough analysis of different organizational strategies, organization culture and organization structures of an Australian-based clothing company - Billabong International. The intention behind this report is to define the organizational behavior of the selected company and by employing some academic references and research methods; it is tried to estimate the nature of the organizational behavior and its probable connotations in case of business administration. In addition to this, the report includes some individual views which have helped to reflect various aspects of the report in a wider standpoint. Comprising these individual viewpoints in this report has been made with the intention of determining the possible guidelines for existing business in near future.
Outline of the company
Billabong International Limited is a leading clothing retailer who is also related with the retailing process of accessories like watches, backpacks, skateboard, and snowboard products which generally comes under other brand-names. The inception year of the company is 1973 and was established by Gordon and Rena Merchant. However, the company was very firstly recognized in Australian Securities Exchange on 11 August 2000. According to the statically employee survey 2013, the number of employees of the company was approximately 6000. With the growing trend, the company continued to grow further acquiring new brands and retail outlets like Kustom, RVCA and Von Zipper. Having it’s headquarter in Queensland in Australia; the company has always maintained developing nature for creating a positive image in the market. In 2013, the overall revenue of the company was around…...

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