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10 Reasons to go
The international marketplace offers a world of business opportunities for American companies seeking to sell or source products worldwide. Not only can you tap into a world marketplace of 7 billion people, but according to, companies that do international business grow faster and fail less often than companies that don't.

Written by:

Richard P. Biggs, CEO
Atlantric LLC
Portland, OR, USA
1 678 231 9195 ~

10 Reasons to go International

Richard P Biggs|Founder & CEO|Atlantric llc

10 Reasons to go International
If you are pondering whether to go global, recognize the fact that you are
“global”, in that you very likely have global competitors.
You are in a competitive global marketplace now.

Objectives of Market Entry
Companies decide to go global and enter international markets for a variety of reasons, and these different objectives at the time of entry should produce different strategies, performance goals, and even forms of market participation. However, companies often follow a standard market entry and development strategy. The most common is sometimes referred to as the “increasing commitment” method of market development, in which market entry is done via an independent local partner. As business and confidence grows, a switch to a directly controlled subsidiary is often enacted. This internationalization approach results from a desire to build a business in the countrymarket as quickly as possible and by an initial desire to minimize risk coupled with the need to learn about the country and market from a low base of knowledge. A few of the more wide-spread reasons are provided below:-

Reasons to enter the international marketplace and how to enjoy new export opportunities
1. Increase sales. If your business is succeeding in the U.S., expanding globally…...

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