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Crowdsourcing

In: Computers and Technology

Submitted By sarahmc
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Crowdsourcing: Positives and Pitfalls
Sarah McCracken
IT 100
05/01/2016

Crowdsourcing Crowdsourcing is a way for a company to outsource certain task that normally would be handled from within the company. One well-known example of this is Wikipedia. Wikipedia is an encyclopedia in which users and site operators alike can edit or create content freely. (Wikipedia, n.d.) This aspect of the site makes it a more well-rounded reference source. While Wikipedia is mostly accurate, opinions and bias occasionally slip through the cracks. All crowdsourcing has its pros and cons. As with anything, there are positive and negative aspects to crowdsourcing. Businesses can use crowdsourcing to draw creativity or opinions from their target markets. For instance, Doritos has had a Superbowl commercial contest for the past decade. This allow this company a chance to gather creativity from thousands of people while only having to promise to pay one person, the winner. There are costs involved with running the contest like the million-dollar prize. Also, Frito-Lay has to hire outside companies like Goodby Silverstein and Partners, The Marketing Arm, Ketchum PR, OMD and UEG to handle the marketing and judging of the contest. However, in this particular case of crowdsourcing, the pros certainly outweigh the cons as Frito-Lay has seen very positive results. (Powers, 2013) On the other hand, when using crowdsourcing in more serious scenarios, the results can offer entirely too many opinions and voices. When the Boston Marathon bombing happened, citizens already shaken by the threat of terrorism were more than willing to offer personal photos, videos, opinions and findings. This might not have been a problem before the age of the internet, simply because less people would have access to the details that needed to be analyzed. Reddit users were throwing around labels such as…...

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