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Generation’s Market Conditions

This analysis focuses on market conditions for the smart phone device, the “Generation,” set to be released by the team’s company, “Centurion Mobile,” this fall. This new device is similar to Apple’s iPhone. As a result, some of this analysis focuses on the competition of Samsung on Apple. This analysis will also provide a description Samsung that will be Centurion Mobile’s main competitor. It will also focus on issues that Apple has had in the marketplace because these issues may pertain to problems that Centurion will face in implementing the Generation (University of Phoenix, 2011).

Competition

Samsung is a global leader for electronic devices. However, unlike most others the company did not start dealing with electronics, but with groceries and from 1958 started expanding to other industrial sectors such as media, chemicals, and shipbuilding until the 1970s. Samsung began dealing electronics in 1969 when it established the products Samsung is known for like mobile phones, computer devices, and other electronics. In the 1990s, the company began to establish factories in other parts of the world like The United States of America, Germany, Thailand, Mexico, and China. Toward the end of the 20th century Samsung developed smart phones and phones combined with MP3 (Rowley, 1998, p. 108-110).

Today the company focuses to the 4G industry in which it has made steady growth. The Samsung Galaxy Note 4 may provide the most competition to the Generation (Mills, 2014). According to Mills (2014) “Samsung's Galaxy Note 4 offers you a massive 5.7-inch Quad HD display” (para. 2). Additionally, Another aspect that makes the Samsung Galaxy Note 4 provide stiff competition to the Generation is that it does not have hardware keys on its front. This definitely provides for a fierce battle between this product and the Generation.…...

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