Premium Essay

Customer Feedback

In: Business and Management

Submitted By akelboyz
Words 1898
Pages 8
Table of Contents

Page Background 3 Analysis and Opinions 3 Connections 5 Recommendations 6 Conclusions 8 References 9

Customer Feedback
Many ideas explain why feedback does not satisfy a company’s needs. This paper will cover topics that researchers found to improve customer feedback. The major themes are survey methods, survey fatigue, and interpreting surveys. Data will be gathered from scholarly and unscholarly peer-reviewed journals. The articles demonstrated an application of knowledge to understand usable customer feedback.
This paper will concentrate on revealing why businesses are dissatisfied with customer feedback and strategies a business can focus to improve customer feedback. We will also have a better understanding of why the customer feedback does not satisfy a company’s needs. The intent of this proposal is to show that businesses need to keep it simple when it comes to surveys. Obtaining usable customer feedback will give businesses a competitive advantage (Purdy, 2013). A business will understand that customers are overwhelmed with feedback and not answering correctly, or not doing surveys (Pecoraro, 2012). Customer feedback is the answer for keeping one business higher in a competitive business world (Jeppsen, 2010).
Analysis and Opinions The literature review revealed the three themes that provided an insightful and thorough analysis of the issues that surround customer feedback. Survey methods is a structured questionnaire given to customers and designed to obtain specific information. Customers have expected to have their voices heard quicker with the social media-driven world (Bronx, 2012). Customers are satisfied sharing thoughts and opinions because technology makes it easier to access social media outlets (Bronx, 2012). Survey fatigue is a circumstance that occurs when participants become…...

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