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Dell Swot

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Question: What are the elements of Dell Strategy? Which one of the 5 Generic Competitive Strategies is Dell Employing? How well do the different pieces of Dell Strategies Fit together? In what ways is Dell Strategy Evolving?

1. What are the elements of Dell Strategy? (Page C121)

a. Build To Order. This concept great reduced cost and risk associated with carrying large stock of parts, components and finish goods b. Selling to customer directly. By bypassing distributors and retail dealers eliminating the markup of resellers and thus passing on the discounts to end user making computer priced low and affordable c. Partnering closely with suppliers. To squeeze and bring down the cost of the entire supply chain d. Expanding into add-on products and services. To capture the a bigger share of the customer’s IT budget e. Providing good customer service and technical support. f. R&D focus on meeting the needs of the customers. g. Standardizing technologies for all product offerings. h. Web Site strategy - prospective buyers could review Dell’s entire product line in detail, configure and price customized PCs, place orders, and track orders from manufacturing through shipping i. Low cost manufacturing to grow sales & market share in both the PC and server segment and expand into other product category such as flatscreen LCD TV, MP3 player, DVD drivers, printers, scanners, modems, monitors, digital cameras, memory cards, data storage devices and speakers made by a variety of manufactures. j. Allows customer to purchase custom built products and work station according to the needs of their applications. k. Believe in building assembly plant closer to customer to reduce labor cost

2. Which one of the 5 Generic Competitive strategies is Dell…...

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