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Disney the King of Entreteiment

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The Walt Disney Company: The entertainment King. Gabriel Perez Mier Estudio de Casos de Entretenimiento. Diana Dalid Rojas Rodríguez

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Introducción The Walt Disney Company a lo largo de sus 83 años ha creado un imperio del entretenimiento. Esto se debe en gran parte a la visión de Walt Disney, así como las habilidades de gestión estratégica de Michael Eisner. El trabajo de estos hombres, al igual que todo el equipo en Disney ha creado un modelo de negocio innovador, con un atractivo universal que los ha llevado a la cima. Historia Disney Después de la guerra los hermanos Walt decide dedicarse a las caricaturas después de algunas fallas se mudo a Hollywood junto con su hermano donde fundan Disney Brothers Cartoon Studio. En 1927, el estudio de Disney comenzó la creación de un personaje " Oswald el conejo afortunado”. Los hermanos produjeron 26 películas en su primer año ero en 1928 llego su primer tropiezo, Universal tomó el contrato del estudio de Disney. Walt creó a Mickey Mouse, ampliando las orejas de Oswald y cambiarse de ropa ligeramente, quien debuta en el cine en 1928 en la película "Steamboat Willie ".

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En los siguientes años se lanzaron diversas películas, entre los lanzamientos más importantes fue el de 1937 donde se presento la primera película animada de largometraje de Disney, Blanca nieves y los siete enanitos. En 1940 la compañía hizo su primera oferta pública de acciones, y diez años más tarde, la isla del tesoro, la primera película enteramente de acción en vivo. Llego la creación de nuevos personajes y con una buena racha con las películas, se toma la decisión de diversificarse con “la cenicienta” entra al ámbito musical. Pero todo este éxito no era suficiente para Walt quien su gran sueño era crear un parque temático basado en la familia que fuera innovador, con excelencia en el trato que todos pudieran disfrutar, con la apertura de…...

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