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Dissertation Proposal

In: Business and Management

Submitted By krusama
Words 730
Pages 3
Dissertation referral - Feedback Sheet.|
Student: SHAFIQ UR REHMAN SHAIKH|
Mark awarded: 32% Refer. - (June 2013 board).|
||Action points:|
1.Introduction.Weighting: 15%|Marks will be awarded for:Over all coherence/justification Rationale for studyClear research question/hypothesisClear aims and objectivesBackground to subject area|You need to :1. focus on only one or two objectives for your study 2. focus on only one or two aims for your study3. revise/ clearly explain your rationale/ why you chose to carry out this work4. Clearly explain the background to the work |
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2.Literature review.Weighting: 20%|Marks will be awarded for:Range of literature & appropriate use and review of literatureEvaluation and review of both theoretical and secondary research dataThorough knowledge and comprehension of topicUnderstanding of relevant concepts and theoriesDiscussion of conceptual and theoretical issuesSummary and clear understanding of principal issues relevant to topic|You need to :5. review academic literature looking for theories/ concepts you can use in your analysis e.g. those related to strategy or marketing, e.g. Swot, Pestel, Porter’s Five forces etc6. relate the theory(s) obtained from the literature review to your case study – Tesco mobile7. undertake review of technical literature relating to the mobile phone industry8. undertake review of literature relating to case study – Tesco, (including the new phone shop in London)9. undertake review of other mobile phone suppliers in the UK10. search for mobile phone industry/ customer surveys identifying what customers expect from their mobile phones|
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3.Research Methodology.Weighting: 20%|Marks will be awarded for:Selection of clear research question or testable hypotheses (where applicable)Selection of clear aims and objectives Selection of appropriate research methodologyTheoretical and applied…...

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