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Dollar Shave Club

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Submitted By Cynthiarb326
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Dollar shave club
One page analysis on what they are doing and how you would go about marketing using the concepts we have learned in class
Dollar shave club CEO, Michael Dublin, created the most efficient advertising strategy for his new entrepreneurial journey using the simplest form of entertainment which was the humoristic concept behind the commercial ad. Perhaps, many big companies required a considerable amount of investment in marketing strategy which would range from highly known celebrities to unexpected filming places in order to translate their idea to the consumers. However, Michael opted for a more direct advertisement goal that is to have people remember who he is, what his company purpose is and what can the consumer expect from his products.
Michael understood that not many people were seeking to have brand named blades in order to have a clean shave. While preference varies among people, instead he targeted a group who preferred a product which performed well and is at an affordable price. In addition, the commercial met the two objectives that a commercial ad should perform in order to achieve the desired goal. First, the advertising was informative during the entire commercial; Michael specified the products made off material, the price plan and the shipment method. Second, the commercial provided a persuasive method in an eloquent performance. For instance, Michael went from stating the pros of having a simple and efficient blade to comparing other brands that charge more because a celebrity is using it. In addition, according to Entrepenour.com the company used only $4500 for the advertising which makes it a successful marking commercial.
Since Dollar shave club was successfully promoted in the social media, I would consider using public relation in order to continuously expand his clientele base. Targeting an elderly age group will…...

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