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Eldora

In: Business and Management

Submitted By eaguohak
Words 1427
Pages 6
Eldora Case Study Evaluation and Recommendation
By
Emily-jean C. Aguocha
Saint Mary’s University of Minnesota
Schools of Graduate and Professional Programs
PRM 600, Fundamentals of Project Management
Gary Jurek, Instructor
September 11, 2011

Eldora is the largest and most profitable manufacturer of mountain bicycles in the United States with the intention of going global by venturing into the Asian market. According to the case, Eldora sales seem to be going well, however, the growth of the US market had settled down to about 2% per year, while the Asian Market (for the same kind of bikes) doubled annually. Furthermore, Eldora’s competitors are moving their facilities to Asia, to take advantage of lower labor costs and distribution costs. The rest of the paper specifies Eldora’s strategic objectives, the functions of the company that might be relocated with expansion to Asia, Eldora’s core competencies, and the evaluation of Eldora’s alternatives list. For a business to venture into a new market especially in a different country, they would need to incorporate the four elements of operations objectives in their business strategy. Eldora’s strategic objectives are: quality, low-cost, delivery time, and flexibility.
Quality: This should be the first priority objective for Eldora because their purpose is to satisfy their customer requirements and specifications. They would need to identify their target market in Asia, work with the selected customers to define the customers’ specific requirements, ensure that the process they have is under control and capable of meeting the customers’ needs. They would also need to ensure that their workers are trained to provide the products needed, and the supply chain partners can meet the company’s specifications.
Low-cost: Low-cost works hand in hand with quality in the sense that Eldora should take advantage of the…...

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