Premium Essay


In: Business and Management

Submitted By kimtour
Words 353
Pages 2
First Last
Teacher Name
Class Title
02 February 2015
Transforming the Marketing Organization
Despite much interest concerning marketing function very little research exists on marketing organization. The marketing organization is a feature of marketing campaigns and plans. It is organizational model that allows you to outline how your business structures duties in its marketing undertakings. Marketing is a key department in every company for sustained growth in the industry.
The Traditional Model.
Research has shown that leading consumer-products companies have their marketing organizations with similar structure (Novacek et al., 2012). The (CMO) chief marketing officer is the head of the org chart, he/she is the main policy maker to the organization’s marketing strategy as well as product portfolio. The portfolio is divided then into separate lines of the trade on the basis of product type or consumer need.
New models.
Elastic Organization Features and practices.
Marketing Operations professionals manage the complex marketing duties, optimizing customer experiences in the product, hypothesis testing, and IT integration (Modern Marketing Partners, 2014). Elastic model allows for adding functions effortlessly as the business’s product mix develops. Product Marketing Managers control most of the marketing org. Culture Organization Features and practices.
Everything in this model based on merit. Titles hold no meaning. The aim of marketing is to spread the culture in the product distribution, and marketing assets create awareness and adoption.
In the light of ever-changing technology and business landscape in addition to fierce competition from business rivals every now there is need to continue being inventive in marketing. Companies are faced with the choice of either sticking to old marketing models and fade out or take the bold step and…...

Similar Documents

Premium Essay


...|Differences |United States |China | |Ethnic Culture |Centered around Individuals |Centered around relationships | | |Minds their own business |Have an idea to save the world | |Culture |Outspoken; eloquent; effective communicators |Quiet and reserved; clumsy communicators | |Negotiation Style |More individual authority and distributed decision |Group decision; final say by the "boss" | | |making | | |Dealing with business counterparts |Direct; more matter-of-factly; memory for conflict |Indirect; courteous; take things personally; long | | |superseded by business objective |memory for both favors and humiliations | |Interpersonal |Relationship comes first |Economics comes first | |Tolerance of......

Words: 294 - Pages: 2

Free Essay

Tyranny from Apathy listen to the speaker's message. Thus, Postman's speech is not as emotionally effective as it could be. Ethos Postman's use of language is his most prominent way of building ethos. He uses carefully selected phrases to demonstrate his knowledge the audience and his education in general. As explored in the previous segment, Postman demonstrates a good understanding of Orwell and Huxley. In addition to the aforementioned examples, he equates Orwell's vision of the future as a “prison,” while Huxley's is that of a “burlesque” (p. 452). Postman's language stays eloquent throughout the piece. Near the beginning, he introduces the subject of television by calling attention the the United State's “symbolic ecology” (p. 449). A few paragraphs later, he references the “marketplace of ideas” (p. 450). He also ends his speech quoting Shakespeare's “all the world's a stage” (p. 450). While certainly eloquent, there is a startling vagueness in some of his language. The most obvious example is when he refers to “junk” (p. 449) found on television. At no point is this term defined. The audience is left to try and understand what he means. This is a crucial mistake because his entire argument revolves around the idea that television turns “serious public business” (a term also undefined) into “junk” (p. 449) Framing television as “junk” is problematic for more than just the vagueness of the term. Since everything that television offers is “junk,” Postman denies any......

Words: 1644 - Pages: 7

Free Essay

Homework 1

...the laws of physics: authority is debunked by gravity, mind by matter; man is degraded to a mechanism. Answer: Definition Exercise 1.3 - p.37 1.) Because triangle a is congruent with triangle b, and triangle a is isosceles, it follows that triangle b is isosceles. Answer: Mathematics 2.) The plaque on the leaning tower of Pisa says that Galileo performed experiments there with falling objects. It must be the case that Galileo did indeed perform those experiments there. Answer: Sign 3.) The rainfall in Seattle has been more than 15 inches every year for the past thirty years. Therefore, the rainfall next year will probably be more than 15 inches. Answer: Prediction 4.) No e-mail messages are eloquent creations. Some love letters are eloquent creations. Therefore, some love letters are not e-mail messages. Answer: Categorical 5.) Amoco, Exxon, and Texaco are all listed on the New York Stock Exchange. It must be the case that all major American oil companies are listed on the New York Stock Exchange. Answer: Generalization 6.) The longer a pendulum is, the longer it takes to swing. Therefore, when the pendulum of a clock is lengthened, the clock slows down. Answer: Mathematics 7.) Paying off terrorists in exchange for hostages is not a wise policy, since such action will only lead them to take more hostages in the future. Answer: Causal 8.) The Matterhorn is higher than Mount Whitney, and Mount Whitney is higher than Mount......

Words: 857 - Pages: 4

Premium Essay

Book Report on Cicero by Anthony Everitt

...Cicero's son Marcus “had the satisfaction of reading out in the Forum Octavian’s dispatch from Alexandria announcing the death of Antony; he posted a document to that effect on the Speakers’ Platform where his father‘s head and hands had been displayed.”(324) What Cicero hated and feared was not only revolutionaries who were outright dictators, but also what could be called the degeneration of political discourse itself. Everitt underlines this point by ending his excellent book with a little anecdote. When the aging Emperor Augustus, originally Octavian, caught one of his grandsons secretly reading one of Cicero's presumably banned books, the emperor took it from the boy, mused while reading the entire text and commented: "An eloquent man, my child, an eloquent man, and a patriot."(325) Bibliography Everitt, Anthony. (2003). Cicero: The Life and Times of Rome’s Greatest Politician. New York: Random House Publishing Group....

Words: 1232 - Pages: 5

Premium Essay

A Different Shot

...A Different Shot My chosen text is “In Creve Coeur, Missouri” by Rosanna Warren. Only in Creve Coeur would an expert photographer firebug snap a shot so eloquent: fireman bent low over the rag of body held like impossible laundry pulled too soon from the line, too pale, too sodden with smoke to flail in his huge, dark, crumpled embrace. He leans to the tiny face. her hair stands out like flame. She is naked, she has no name. No longer a baby, almost a child, not yet a ghost, she presses a doll-like fist to his professional chest. Her head falls back to his hand. Tell us that she will stand again, quarrel and misbehave. He is trying to make her breathe Strong man, you know how it’s done, you've done it again and again sucking the spirit back to us from its lair of smoke. We'll call it a fine surprise The snapshot won a prize and the fireman saved her that night in Creve Coeur. 9/11, the Columbine Massacre, the Holocaust, Hurricane Katrina. All four were terrible and sad events. Yet, the photographs taken of these events are some of the most moving in the world. They may show some of the saddest things one can imagine, but they are still looked at as beautiful. The photographers of these events are said to be masters of their craft, and they receive praise from thousands of people, but what about the family members of those depicted in these pictures. How would you feel if you lost your mother? Even better, how would you......

Words: 997 - Pages: 4

Free Essay


...The Arabs: A History by Eugene Rogan Robert Irwin on an eloquent history of Arab hopes and disappointments * Share17 * * * * * ------------------------------------------------- Email * ------------------------------------------------- Robert Irwin * ------------------------------------------------- * ------------------------------------------------- The Guardian, Saturday 31 October 2009 An American Army helicopter flies past a mosque in Baghdad, Iraq. Photograph: Joe Raedle/Getty Images The Arabs: A History 1. The Arabs: A History 2. by Eugene Rogan 3. 4. ------------------------------------------------- Top of Form Buy the book Bottom of Form by Eugene Rogan 532pp, Allen Lane, £25 Early on in his book Eugene Rogan, who teaches the modern history of the Middle East, confesses that in "any free and fair election in the Arab world today, I believe the Islamists would win hands down". Again, towards the end of this engrossing and capacious book, he reiterates that the "inconvenient truth about the Arab world today is that, in any free and fair election, those parties most hostile to the United States are most likely to win". Today, Arab fear of the west and resentment at the humiliating and socially damaging effects of westernisation fuels Islamism and the spread of terrorism. How have we come to this pass? Rogan answers this question by tracing the history of Arab hopes and ultimate disappointments from...

Words: 1343 - Pages: 6

Premium Essay


...therefore less divine: Thou liest in Abraham's bosom all the year, And worship'st at the Temple's inner shrine, God being with thee when we know it not. William Wordsworth | | She Walks in Beauty   | | |   | She walks in beauty like the night of cloudless climes and starry skies; And all that's best of dark and bright meets in her aspect and her eyes: Thus mellow'd to that tender light which heaven to gaudy day denies. One shade the more, one ray the less, had half impair'd the nameless grace which waves in every raven tress, or softly lightens o'er her face - where thoughts serenely sweet express how pure, how dear their dwelling - place. And on that cheek, and o'er that brow, so soft, so calm, yet eloquent, the smiles that win, the tints that glow, but tells in days of goodness spent, a mind at peace with all below, a heart whose love is innocent. George Gordon Byron, Lord Byron | | Theme: a subject of discourse, discussion, meditation, or composition; topic: Diction: style of speaking or writing as dependent upon choice of words: Structure: the relationship or organization of the component parts of a work of art or literature Allusion: a passing or casual reference; an incidental mention of something, either directly or by implication: Metaphor: something used, or regarded as being used, to represent something else; emblem; symbol....

Words: 306 - Pages: 2

Free Essay

Heroic Joy - Beethoven's Ninth Symphony

...Precious few works in the history of music have enjoyed so esteemed a place in the hearts and affections of so many – far fewer have rivaled the profound scope and monumental artistic achievement of Ludwig van Beethoven’s ninth and final symphony. This work, whose genesis was in many ways influenced by the course of then-recent human history would ultimately help shape and define the history of civilization itself, and in doing so become firmly rooted in the world’s shared cultural patrimony – the single most eloquent representation of the universal brotherhood of Man. Beethoven’s masterwork, while the definitive choral symphony, was not his first attempt at using the human voice on a par with orchestral instruments. 1808’s Choral Fantasy (Op. 80), though on a more modest scale than the Ninth Symphony, was the composer’s first successful introduction of the voice in a large scale orchestral composition. Beethoven’s defiantly inventive departure marked a new and daring chapter in the further development of the symphonic form. And perhaps no other work has had such singular and fruitful influence on successive generations of musicians. Divers composers, impelled by Beethoven’s example, would later craft their own “choral” symphonies: Berlioz, Mendelssohn, Liszt, Mahler, and Shostakovitch, to name a few. Even so, examples such as Gustav Mahler’s massive “Symphony of a Thousand” arguably fail to rival the emotional resonance and transformative power of Beethoven’s Ninth which......

Words: 252 - Pages: 2

Free Essay

Information & Technology

...documents are centrally stored and organized. Its integrated workflow tools facilitate the review, approval, check-out, modification and access of documents from any location in a controlled way. Automatic email notifications instantly communicate tasks and reports provide full transparency into the system and each document. Selecting a cost effective solution that complies with their requirements would be an important aspect for SSC to consider when selecting vendors. Eloquent Records software- A company that provides service for physical as well as electronic records. Central management of classification schemes, user rights and retention plans. Workflow includes active records, storage and retrieval of inactive and final disposition of all records. Eloquent Archives is an integrated application including all the functions for archival description, accessioning/de-accessioning, controlled vocabulary, custodial management, research request tracking, and other workflow functions. Another benefit of Eloquent is that it provides training through documentations, webinars, live online and in person support. Also it provides support for customers online and in business hours, this provides flexibility and support that will be needed by SSC employees. References: 1. Olivares, Julio. Implement a document management system- The benefits and how to avoid failure. Retrieved from: 2. Top......

Words: 1069 - Pages: 5

Premium Essay

Kennedy's Inaugural Address

...Camelot’s Heartbreak January 20, 1961 was the day John F. Kennedy swore to the nation to protect and serve the country’s needs as commander in chief. With a close election, Kennedy had to make his speech captivate all people of the United States and other countries around the world as well. Kennedy fell short in some areas to fully captivate everyone his speech should have been addressing. His speech was eloquent and very technical but coming from his background, Kennedy had to impress the leaders and the people of this country he was the right man for the job. Kennedy addressed many problems the world is facing, placing fear in his viewers. Kennedy did a great job at including the younger generation in his speech but he fell short on addressing the entire nation as a whole, leaving his audience fell disconnected. Kennedy won the election in a very close race leaving American’s skeptical about his ability to perform as a leader of the country and fulfill all the needs of the nation. Trying to lead a country with less support than expected was going to be hard for Kennedy, so his inaugural address needed to be on point connecting with everyone. Being the youngest president Kennedy attracted a new generation to the political world, which helped gain support for his campaign but the political veterans could see right through his false hopes and focusing more on other countries than of his own country. In paragraph 9, Kennedy is addressing other “republics south of our......

Words: 1148 - Pages: 5

Free Essay


...Dear Editor, I am writing to offer my response apropos of the article which has been supervised by you and entitled "Why do so many parents think it’s funny when young children swear" by Kelly Rose Bradford. I personally agree with some eloquent, imperative and robust points made but also on the other hand, I strongly contradict with what Miss Bradford has indicated and I wish to defend some transparent parents by challenging these deluding, dupe and deceptive denunciations. Firstly, I strongly disaccord with Bradford when she states "some parents just don`t care" What kind of parent ever wants to be reprimanded like this after years of providing conservation, love and food ; which is not straightforward when in our so called society 45 people get killed every day! So instead of bickering about negative language, I would advise Bradford to get pragmatic and publish a more indispensable article. Nine months full of brutal affliction and torture. This evident approaches to me as if Bradford is overjoyed to heavily judge others which I don't see her proficient enough of to do so because intelligibly she has not got a gavel on her hand or neither is she wearing a white wig as shown on the picture; what I mean is Ms. Bradford might not be aware of the situation but still continues with her normal routine hypothesize, for example: the poor child might have Tourette’s syndrome (effected 200,000 people last year) which is a disorder characterized by involuntary movements caused......

Words: 253 - Pages: 2

Premium Essay

The Biography, Race Theory and Conflicts of W.E.B. Du Bois This research will give analyze the biography, race theory and conflicts of W.E.B. Du Bois. W. E. B. Du Bois 1868–1963 “Social Scientist, Political Activist, Author, Editor, and Educator” From the late 1890s through the 1940s, W. E. B. Du Bois was one of the leading black theorists and a major factor of equal rights for blacks in the United States. At a time when many black Americans sought to improve their status by adapting to the ideals of white society and tolerating discrimination and segregation, W.E.B. Du Bois was a constant proponent of unconditional equal and civil rights for all blacks. As a social scientist, he was also a pioneer in documenting historical and social truths about blacks in the United States. In eloquent and forceful writings in a variety of genres, he was the first to write of a distinct black consciousness, which he described as the peculiar “two-ness” of being both a black and an American. W.E.B. Du Bois’s legacy has served as the intellectual foundation of the modern-day black protest movement. He is regarded by many as a prophet, whose words inspire oppressed people throughout the world in their struggle for civil rights. Throughout W.E.B. DuBois’s lifetime he was known for a lot of great accomplishments such as: political scientist, organizer, author, educator, and inspirational figure; but one of his greatest accomplishments was being documented as one of the founders of “The Niagara Movement”. “The Niagara Movement”, was a......

Words: 1402 - Pages: 6

Premium Essay

Ben Franklin Fallacy Paper

...from Latin, meaning “deceit,” “trick,” or “fraud.”  Although sometimes these types of errors are hard to catch, so learning to recognize logical fallacies can help to be a better writer, listener, student, and voter.  Don’t be fooled by the twisted rhetoric of another.  Likewise, you need to avoid misleading your own audience when you write persuasively. (" ," ) I would like to address some fallacies presented throughout Benjamin Franklin’s speech at the 1787 Constitution Convention. After a thorough review of the speech and the statements therein, I realized that the eloquence of Benjamin Franklin could frequently be mistaken for fallacy. So, it was a fairly challenging endeavor to distinguish fallacy from eloquent verbiage. To explain, the first fallacy I want to discuss is when Benjamin Franklin speaks on many men thinking they are infallible and “in possession of all truth”. He goes on to say “Steele, a protestant in a Dedication, tells the Pope that the only difference between our Churches in their opinions of the certainty of their doctrines is, the Church of Rome is infallible and the Church of England is never in the wrong.” This reference demonstrates the ethical fallacy Dogmatism because it shuts down discussion by asserting that the speaker's beliefs are the only acceptable ones. The protestant suggests to the Pope that the Church of Rome is infallible and the Church of England is never wrong, thereby declaring that whatever the Pope......

Words: 519 - Pages: 3

Free Essay

Professional Writing

...That is why I itemized part of the memo. My first concern for the memo was to get across the information I desired. In doing so, I wanted to have a friendly and appreciative tone with the reader. I wanted the intern to feel appreciated and comfortable. This is how I prefer to be managed; first tell me what you require, and then be nice about it. 3. Constraints The two-week period seemed like a good time frame to me. I was able to draft the memo, submit it, and then re-read it. I did submit a draft to the OWL, and I used all of the feedback. 4. Outcomes I think I was most successful in expressing to the reader what the point of the memo was. I was least successful in drafting a memo which was eloquent. I sometimes read emails that sound very eloquent, and it makes me think the writer is intelligent and sophisticated. 5. Learning experience When writing this memo I enjoyed thinking about what did I want. I enjoy being specific. The OWL suggestions helped me write a better memo. I was unsure of how to be friendly or appreciative in the memo. I wanted to sincerely thank her. MEMORANDUM To:    Kathleen Baker From:        Justin Nutt, CEO Date: September 17, 2010 Subject:    Employee-of-the-month Award Kathleen, Good morning. Your condo rental idea for the employee-of-the-month award is exactly the kind of ideas we wanted to receive, so thank you very much. After speaking with the board, we have decided to approve your idea. Moreover,......

Words: 578 - Pages: 3

Free Essay

Acc 544 way to unwind those nerves is to relax and treat yourself to a full service spa, then after which bask in the rays of the area’s sun soaked beaches, acquiring the tan of a true Californian. Then sport your new golden glow at one of the area’s luxurious night clubs. The hotel is only minutes away from the night life excitement. The best place to watch the sunset and drink a glass of wine is at 21 Oceanfront, a dining club of the highest standards, known for its eloquence, superior quality for detail and ability to offer a wide variety of seafood and prime meats. But if you are in a mood for a more active environment and are up for dancing then you will want to visit Duke’s Place. As a bar and lounge, Duke’s may be upscale and eloquent but it’s upbeat and cheerful atmosphere, view of Newport Harbor and every night dance scene, will keep you coming back every time you stay at Fairmont Newport Beach. Then after a night of excitement, dancing and eating fine foods, you may be too tired to get out of bed the next day, and your enthusiasm to visit Fashion Island and pick out a new outfit for tonight’s new escapade may need some rejuvenating. Luckily, Fairmont Newport Beach has amazing amenities available in its Bed and Breakfast Package which includes a stay in a luxury suite, valet parking, and breakfast in bed for two of superb quality. Fairmont Newport Beach’s well-appointed excellence is designed to make its visitors feel and live like royalty during their......

Words: 425 - Pages: 2

[read more] | Mahanati (2018) Telugu Movie 720p DVDScr 1.3GB 350MB x264 | В лучшем мире / The Good Place [03x01-11 из 13] (2018) WEBRip | IdeaFilm