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Entrepreneural Techniques

In: Business and Management

Submitted By wali5050
Words 1699
Pages 7
Entrepreneurship Health Care Product and Services Marketing Techniques
Wali K Shakoor-Luqman I BSN, RN
HCS/567 Marketing for Health Care
Facilitator: Jackie Lucas FACHE

Health Care Entrepreneurship Marketing Techniques Today’s health environment is governed by the concept of efficient deliverance of care, with the main objective of managing the transactions made between the patient and their providers using cost effective methods. The makeup also consists of consumer involvement in making wiser choices from the various marketing strategies used by the health care industry. The Unites States Health Care System is designed to plan and have control as to how resources are distributed. Due to harsh economic and changing times, health care has not been regulated closely enough to make sure United States citizens receive adequate resources for quality health care at an affordable cost (Getzen, 2007). The health care industry has so much opportunity for developing new businesses, but the entrepreneur has to be equipped with the necessary tools to meet the demands of the health care market. Health care organizations are serious about protecting the general public against the unscrupulous individuals using the get rich quick scams to exploit the consumer out of millions of dollars, based on trends or cosmetic related goods. As we know, obesity in the United States is an area of great concern. Health care consumers who suffer from obesity, are generally displeased with their appearance and desire to get rid of their excess fat and look for ways to reduce their weight quickly without putting in the work required to do so. Entrepreneurs must start by informing the general public of the pitfalls that could be detrimental to health as well as money loss from use of ineffective products and services. Weight loss is a…...

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