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Essay-Business Analytics

In: Business and Management

Submitted By monstrume
Words 581
Pages 3
Business Analytic System enables the organizations to operate more efficiently, discover new insights fast, predict the business atmosphere quickly and help executive managers to make better decisions. There is no doubt that the created value is increasing through the big data and business analyst. However, to answer the question “does increasing analytical capabilities change the business radically or just in a manner of incremental improvement”, divergent views have been held by as regards the academic researchers, and as regards the leading practitioners. In my option, I agree with both of them, because they portray the opportunities or practical challenges the IT-enable system facing. The academic view is supported by Aral and Mithas. Aral believe the nano-data on human behavior rather than data volume itself is the key to create value. He suggests that data scientists should take a good understanding of multi-discipline, like human behavior, biology, and economics. Apple, the most creative company in the world, shows the ambition of dealing with big data. Apple Watch, the new product, keeps track of user’s body information, how much food you take, how much you walk, how many hours you sleep. With the help of experts in health or other domain, generated data can make immense economic income. Another example is Nike Company. Rather than a famous sport band company, Nike+ makes it more like a technology company. Nike+ enables users to track their activities, set personal goals and improve performance. These fitness services are based on big data and business analytic, which is Aral discussed about “science under the hood”. Although these are successful cases of shifting the business radically, it’s well acknowledged that lack of support in top management is the primary reason of IT failure. Aral gave his suggestion of hiring expert of data and analytics as leader…...

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