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Exotic Smokes Outline

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Exotic Smokes Cigarette Company
University of Phoenix

Exotic Smokes Cigarette Company
Consumer Behavior Outline 1. Introduction a. Competition for Exotic Smokes i. Electronic cigarettes ii. Smokeless tobacco products (Villanti, Richardson, Vallone, & Rath, 2013) iii. Flavored cigars (King, Dube, & Tynan, 2013) b. Current information on flavored cigarettes iv. Per the Food and Drug Administration (2013), there is a ban on the manufacture, shipping, and sale of flavored cigarettes except for menthol. All clove and fruit flavored cigarettes are illegal. v. Electronic cigarettes and vapor flavorings are legal c. Consumer perception vi. Flavors hide the tobacco taste vii. Two fifths of cigar smokers reported using flavor cigars (King, Dube, & Tynan, 2013) 2. Project Definition – Marketing Strategies for launching the product d. Product differentiation with various flavors e. Flavor hides tobacco taste f. Flavor enhances taste of beverages 3. Program Objectives – The study is to identify the interest in flavored cigarettes and gather information to ensure marketing strategies will be successful to launch the product. g. Interest in flavored cigarettes h. Which flavors would the consumer be willing to try? i. Has the consumer tried flavored cigarettes before? viii. Do they smoke flavored cigarettes now? ix. What brands? x. What would it take to get the consumer to switch brands? j. What does the consumer know about flavored cigarettes? xi. How does this knowledge impact the decision to try flavored cigarettes? xii. How does this knowledge change the consumer’s opinion about those who do smoke flavored cigarettes? 4. Scope of study k. Customer…...

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