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Experiential Marketing in Contemporary Retailing

In: Business and Management

Submitted By sureshlama
Words 3033
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"Experiential Marketing in Contemporary Retailing"
Experiential Marketing is the process of identifying and satisfying customers’ needs and also the process of building relationships and push forward manufacturers and customers together for long term. It is a technique which always involves the focused audiences through two way interaction, Shaz Smilansky (2009). It`s a new system of promotion which includes cross media campaigns, huge campaigns, live item experience, and travelling display and function to advertise the item. Experiential marketing is the technique of promotion which is directly connected to consumers in mass and events which allows to allow further stage of feelings, gets to know much more personally, results better interaction and all at relatively small budget. Through these encounters of experiential marketing activities will makes a long term impression on audiences and also the way of getting more precise result. It is the ace in the hole of manufacturers and suppliers by offering focused clients a chance to communicate and gain knowledge about the items which allows to raise attention of the items, engage, create remembrances, improve commitment, makes item desire, change the mind of dissatisfied consumers, and allows in the improve return on promotion investment, studymode.com (2011). This hopefully results in a positive reaction of the item by the customer. It is about one on one interaction, unique method to link customers directly to the item, and psychological connection to a person. Some labelled events take place at soccer ground, resorts, big shopping centres and celebrations targeted to capture lots of customers in short period of time.
A market oriented business provides out analysis to find the needs and wants of customers. It then uses the results to style items and marketing techniques to fulfil these needs. This analyses to…...

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