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Express How to Design Distribution Channels to Meet All of a Company's Objectives for Performance.

In: Business and Management

Submitted By PaolaNieves
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Express how to design distribution channels to meet all of a company's objectives for performance.
A distribution channel is a way that leads to a product from the producer to the consumer. Distribution channels have a variable length in modern enterprises.
• Direct: the producer or manufacturer sells the product or service directly to consumers without intermediaries.
• Indirect: there are intermediaries between the supplier and the end user or customer. o Indirect short: there is only an intermediary between the manufacturer and end user. o Long indirect: in this are many intermediaries involved, such as wholesalers, distributors, wholesalers, retailers, etc.
In my opinion communication and distribution channels are the most important points of contact between the business and its customers, being an essential element in the overall consumer experience. In short, let disseminate and deliver the value proposition of the enterprise.
Ways to reach customers have grown exponentially in recent years, and now companies have multiple settings channels of communication (advertising, website, blogs, conferences, events, social networks) and distribution (own stores, web page, supermarkets and shopping centers, sales force).
Having distribution channels helps the company to:
• Have a clear focus on the market they want to introduce their services or products.
• Know the characteristics of the market in which they are competing.
• Getting to the maximum to final consumers
• To sell in bulk quantities.
• Innovate the market.
• Provide adequate care and customer services
• Increase sales.
There are three classifications of distribution channels:
1. Consumer goods channel: farmers use it to get their products through a central supply.
2. Industrial goods channel: companies that manufacture parts for the production of a car.
3. Services channel: an example is…...

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