Premium Essay

Factors Affecting Marketing Strategy

In: Business and Management

Submitted By mateo99
Words 913
Pages 4
Advertisements are always aimed at communicating and persuading potential buyers or consumers of a certain product. According to Egendorf (2006), most likely, the marketing strategy that an advertisement uses influences the consumer behavior towards a certain product. This essay will explore a print media advertisement and explore the assumptions that its authors seem to make about the consumers being targeted. The essay will therefore explore the consumer groups excluded while seeking its failure to appeal in the said groups. Finally, an analysis of the advertisement and its cultural relevance will be evaluated.
The advertisement under analysis is by the firm Dallas Farmer market that seeks to advertise its fresh farm vegetable goods. The advertisement portrays fresh vegetables from the farm in a well stacked basket. Apart from the pictorial advertisement, a message is displayed on the cover of the basket reading “fresh and tasty”. Finally, a mind sticking slogan is printed which reads “Healthy foods, affordable prices, now accepting lone stars”. I got the advertisement from a print digital magazine known as Creativebloq.com. A keen look at the print advertisement will reveal that the authors of the advertisement made some assumptions about their target consumers. First and foremost, the authors make an assumption that the consumer always make their decisions based on the happiness or satisfaction they will get from the products they buy. In this instance, the advertisement maintains that the vegetables are tasty and definitely this means satisfaction and happiness to the consumer of the goods. This evokes a response that consumers who are therefore seeking happiness and satisfaction will shop vegetables from Dallas farmer market.
Secondly, the authors of the advertisement assume that all consumers of the goods are seeking affordable vegetables. This…...

Similar Documents

Free Essay

Factors Affecting

...relationship between family socio-economic status (SES) and the academic performance of children is well established in sociological research.2 While there is disagreement over how best to measure SES, most studies indicate that children from low SES families do not perform as well as they potentially could at school compared to children from high SES families (Graetz, 1995). Most studies, however, compare students from across all SES backgrounds to reach the conclusion that low SES adversely affects a range of educational outcomes. Another important dimension, however, is the factors that may influence educational outcomes within particular SES bands. This paper presents data on the educational performance of children from financially disadvantaged backgrounds and examines its variation as affected by traditional measures of SES as well as by a range of other family, individual and contextual factors. STATEMENT OF THE PROBLEM The purpose of this study is to know the problems encountered by the Grade Seven students of Dona Aurora National High School and the effects of these problems on their academic performance in school. More specifically, the investigation seeks to answer the following questions: 1. Do the following problem areas affect the academic performance of the students? a. Family b. Academics c. Study habits d. Social relationship e. Finance f. Health 2. How do these areas rank according to the number of frequencies of the specific......

Words: 2573 - Pages: 11

Free Essay

Factors Affecting

...Research Utilization Title of the Study: Sampalocan: Sa Harap ng Patuloy na Migrasyon Researcher: Mr. Ricky M. Realingo Research Environment: Sampalocan, Isla Verde, Batangas City Date Started: November 2011 Date Completed: February 2012 The given courses of action had been undertaken and had affected the recommendations of the study about the present condition of Sitio Sampalocan in the face of continuous outmigration of its inhabitants. Strategies of Research Utilization The following activities are done to make use of the findings of the study and to continuously work on the recommendations for a future possible course of action. A. Revisiting the place and observing the ff. On April 7-11 2012, the place is again visited to reassess the physical features of the community. 1. Religious Activity. Chapels and religious activities participated by the people are observed. [pic] The Mahabang Buhangin Chapel that celebrates fiesta on May 28 [pic] The Main Parish of Isla Verde in Pajo has few attendees for daily morning mass [pic] Few people participates in the DAGIT, an Easter Sunday activity. Some of them are vacationing former residents of Sampalocan. 2. Physical features. The socio-geographical and economical condition is also a concern during the ......

Words: 382 - Pages: 2

Premium Essay

Factor of Affecting Purchasing Decision

... | |8.0 Conclusion |33-34 | |9.0 References |35 | 1.0 Executive Summary 1.1 Subject matter This report is to investigate the factors that will affect the choice making of purchasing Magnum ice cream in Tunku Abdu Rahman Tarc College. 1.2 Key findings Our primary objective, we are going to make a test to 30 students to bring prominence of which factors that will affect Tarc College students in choosing the ice cream. Our secondary objective is to search out the importance of factor to affect the decision of purchasing ice cream. Tertiary objective is to observe if gender place different importance on the factor that will affect their preferred to choose ice cream. We are using the SPSS software to analyze the data. 1.3 Conclusion and Recommendations In the primary objective, these four factors are important in influence the decision making. Recommendations discussed include: • Acceptable price of product • Position in a strategic location • Provide promotion • Quality of product In the primary and secondary objective, we found out it shows that male and female students placed more important on food quality, price, and after complete the survey. The......

Words: 3239 - Pages: 13

Premium Essay

Factors Affecting Demand of Smartphone

...Inquire, Inspire and Innovate BRM 2044 RESEARCH METHODS FOR BUSINESS The Factors Affecting the Purchase Intention of the Consumers toward Smartphone. TRIMESTER 2, 2012/2013 Lecturer: Wendy Teoh Ming Yen Lecture section | BM 202 | | Student’s Name | Student’s ID | Student’s Major | Signature | (Group Leader)Member 1: | THEO WAI KIAN | 1102700074 | BANKING AND FINANCE | | Member 2: | MAH JIA YEE | 1102701193 | BANKING AND FINANCE | | Member 3: | CHEN ZI XIANG | 1111112600 | HUMAN RESOURCE | | Member 4: | TAY KHENG GUAN | 1101106830 | HUMAN RESOURCE | | Table of Contents Index Page Cover Page 1 Contents 2-3 Chapters 1: Introduction 4-11 1.1 Introduction 4-6 1.2 Background of the research and research question 6-7 1.3 Research objectives 8 1.4 Significance and justification of the study 8-9 1.5 Research scope 9 1.6 Definition of the key terms 10 1.7 Organizational of Research 11 Chapters 2: Literature Review 12-19 2.1 Introduction 12 2.2 The theory 12-13 2.3 Dependent variable 13-15 2.3.1 Purchase intention of smartphone 14-15 2.4 Independent variables 15-19 2.4.1 Product features 15-16 2.4.2 Price 16-17 2.4.3 Brand name 17-18 2.4.4 Social influences 18-19 2.5 Conclusion 19 Chapters 3: Research Methodology 20-29 3.1 Development of Research framework and hypotheses 20-22 3.1.1 Social influences 21 3.1.2 Product features 21 3.1.3 Brand names 22 3.1.4 Price 22 3.2......

Words: 12112 - Pages: 49

Free Essay

Factors Affecting Tourism

...A STUDY OF FACTORS INFLUENCING TOURISM INTRODUTCION: Tourism faces a challenging change in its framework conditions: The geopolitical as well as the economic situation require new strategies. Technological innovations, demographic change and a powerful costumer have to be met in politics, marketing and planning. New destinations, new products with prices on a level, which would have been incredible some years ago, compete with the established tourism offer. There are a number of factors affecting tourism. They are: Economic Factors * Cost of certain vacations can act as a travel barrier * Economic prosperity can encourage people to take more trips * Good economic time, people have more discretionary income – money left over after paying taxes & basic living expenses Technological Factors * Methods of transport have become faster & more fuel efficient = more cost efficient – cheaper for people to travel * The more tourist facilities (infrastructure) a country has, the greater a success it achieves as a tourist destination * Developments in information technologies have also had a great impact. Example: internet – people are aware of more travel options and can book trips instantly. Political Factors * Tourists avoid areas of political unrest * If a region is politically stable it can influence the #’s of visitors * Reports of terrorism or high crime rates can keep people away Demographic Factors *......

Words: 712 - Pages: 3

Premium Essay

Factors Affecting Mfis in Kenya

...Savings Bank (KPSOB), Jamii Bora, K-Rep; BIMAS among others. The microfinance institutions offer a variety of products to their clients. These include micro loans, savings and other deposit products, remittances and transfers, payment service, insurance and any other financial product or service that a commercial bank doe not offer to low income clients in the banking system. In spite of the importance of the micro finance sector and the existence of micro finance institutions, delivery of credit and other financial services to the greater poor in Kenya has fallen below expectation. This means that it is difficult for the poor to climb out of poverty due to lack of finances for their productive activities. As such, a study on factors affecting development of MFIs with a focus on Faulu Kenya was undertaken. 2.2.2 Profile of Faulu Kenya Faulu Kenya is a Deposit taking micro finance company registered in Kenya under the Micro Finance Act and is regulated by the Central Bank of Kenya. Faulu Kenya was founded as a programme of Food for the Hungry International (FHI), a Christian relief and development organization based in Phoenix Arizona in USA and has grown to become an MFI that offers both savings and credit services to millions of Kenyans. Faulu Kenya was established in October, 1994 and registered as a limited liability in 1999. FHI recognized that there were unique needs of low income people in rural and urban areas and that sustainable economic......

Words: 15123 - Pages: 61

Premium Essay

Factors Affecting Failing Grades

...received an average lower than 3.25 and a grade of 5.00. The aim of the researchers is to determine the factors affecting the failing grades of the students here at Pangasinan State University, Sta. Maria. Furthermore, this study is made because the researchers want to know the deeper factors, factors that are not what they are expecting. After this study, they will be able to identify the factors and come up with possible solutions. This study will also be beneficial to the school itself. Statement of the Problem This research aims to identify the factors affecting the failing grades of students in Pangasinan State University, Sta. Maria. Specifically, it will seek answers to the following questions: 1. In what subject do students according to course, year, and sex fail most? 2. What are the factors affecting their failing grades on those subjects? 3. What plan of action may be proposed to avoid failing grades? Significance of the Study This study gives importance to the following: Students. They will be able to know their weaknesses and the factors affecting their failing grades, and be able to improve their performances by eliminating these factors. Parents. They will be able to understand their children, help them with their problems, and support them in their studies. Teachers. It will help the teachers understand their students and know the factors affecting their failing grades. They will be able to plan actions on how to help their students improve......

Words: 2089 - Pages: 9

Premium Essay

Factors Affecting Math Students

...FACTORS AFFECTING THE ACADEMIC PERFORMANCE OF BACHELOR OF SECONDARY EDUCATION MAJOR IN MATHEMATICS STUDENTS OF PANGASINAN STATE UNIVERSITY An Action Research Presented to the Teacher Education Department Pangasinan State University Sta. Maria Campus In Partial Fulfillment of the Requirements for the Subject Action Research in Mathematics AILENE P. CASTULO PRIMROSE E. PASCUA OCTOBER 2014 Table of Contents TITLE PAGE i ACKNOWLEDGEMENT ii TABLE OF CONTENTS iii LIST OF TABLES iv ABSTRACT v CHAPTER I. INTRODUCTION Background of the Study 1 Statement of the Problem 4 Importance of the Study 5 Definition of Terms 6 CHAPTER II. REVIEW OF RELATED LITERATURE Related Literature 7 Related Studies 8 CHAPTER III. METHODOLOGY Research Design 12 Population and Locale of the Study 13 Data Gathering Tools and Procedure 13 Statistical Treatment 14 CHAPTER IV. PRESENTATION, ANALYSIS AND INTERPRETATION OF DATA Self 16 Friends 17 Family 19 Teacher 20 All Factors 21 CHAPTER V. SUMMARY, CONCLUSION AND RECOMMENDATION Summary of Finding 22 Conclusions 23 Recommendation 24 BIBLIOGRAPHY 25 Survey Questionnaire 28 Letter of Request to Conduct 30 CURRICULUM VITAE 31 LIST OF TABLES Table 1 Self Factors 16 Table 2 Friends Factors 17 Table 3 Family Factors 18 Table 4 Teacher......

Words: 3449 - Pages: 14

Premium Essay

Factors Affecting Marketing Stragety

...Running head: ASSIGNMENT 2: FACTORS AFFECTING MARKETING STRATEGY Assignment 2: Factors Affecting Marketing Strategy BUS 510 – Consumer Behavior February 23, 2014 Running head: ASSIGNMENT 2: FACTORS AFFECTING MARKETING STRATEGY Factors Affecting Marketing Strategy While at a local women’s retail store, came across an interesting leather necklace that caught my attention. As I moved closer to view the item, I was sure the accessory belonged to one of the popular designers and was quite expensive. Once I reached the shelf were the item was display; I saw the designer name “Heaven’s Creations”; an unknown product designer. The necklace was quite a show stopper, extraordinary looking and not to mention affordable. The off-brand’ designer’s line is unique because the pieces are all “one of a kind”--no replicas However, I was informed that the designer does design commission jewelry. I most say that if all future accessory ornaments of the unknown designer’s are as exquisite and show stopping as this leather necklace, the designer will not be off-brand for long. Jewelry, Apparel and Accessories products fall into the category of high involvement/emotions. These are products for which the buyer is prepared to spend considerable time and effort in searching. When marketing this jewelry line, I am going mimic existing campaigns as jewelry is a billion-dollar industry employing millions of people around the world, and costume jewelry has a large piece of this pie...

Words: 2277 - Pages: 10

Premium Essay

Factor Affecting

...have or not. SCOPE OF THE STUDY ? This Report will help to understand the consumer behaviour towards purchasing a new Washing Machine or Refrigerator. ? It also opens the various factor which can effect the purchase decision. ? This Report provides a frame of mind of people, what are the exceptions of consumer and up to how much level these expectation met. ? This Report will be helpful for Retailers and Companies so that they can understand the consumer behaviour and can satisfy the consumer on more better manner. ? To know whether they recommend to other or not. www.allprojectreports.com OBJECTIVES OF THE STUDY ? To know race of celebrity in buying decisions. ? To know consumer behaviour while purchasing. ? To know what factor affect consumer behaviour. ? To know the consumer view regarding service/after sales service. ? To know various strategies used by companies to attract consumers ? To know the consumer preference. RESEARCH METHODOLOGY TYPE OF RESEARCH DESIGN The project will certain the drivers Consumer Behaviour and to find the factor which affect purchase of Washing Machine & Refrigerator. The Research divide into two parts : - ⊗ exploratory research to find the various drives of consumer behaviour ⊗ conclusive research to find the factor affecting the purchase. EXPLORATORY RESEARCH The universe define as comprising of people who had avail, purchase for Washing Machine & Refrigerator. Exploratory Research aimed at finding......

Words: 6303 - Pages: 26

Free Essay

Factors Affecting Coffee Production

... FACTORS AFFECTING SMALLHOLDER COFFEE PRODUCTION IN KARAGWE DISTRICT, TANZANIA FACTORS AFFECTING SMALLHOLDER COFFEE PRODUCTION IN KARAGWE DISTRICT, TANZANIA By Rodrick Wilbroad Mugishagwe A Dissertation Submitted in Partial/Fulfilment of the Requirements for the Degree of Masters of Science in Economics (Project Planning and Management) of Mzumbe University 2015 CERTIFICATION We, the undersigned, certify that we have read and hereby recommend for acceptance by the Mzumbe University, A dissertation entitled Factors Affecting Smallholder Coffee Production in Karagwe District, Tanzania, in partial/fulfilment of the requirements for award of the degree of Master of Science in Economics (Project Planning and Management) of Mzumbe University. ___________________________ Major Supervisor ___________________________ Internal Examiner External Examiner Accepted for the Board of ………………………………… _________________ DEAN/DIRECTOR, FACULTY/DIRECTORATE/SCHOOL/BOARD DECLARATION AND COPYRIGHT I, Rodrick Wilbroad Mugishagwe, declare that this dissertation is my own original work and that it has not been presented and will not be presented at any other University for a similar or any other degree award. Signature ____________________________ Date ________________________________ © This dissertation is a copyright material protected under the Berne Convention,...

Words: 14962 - Pages: 60

Premium Essay

Mkt 510 Assignment 2 Factor Affecting Marketing

...MKT 510 ASSIGNMENT 2 FACTOR AFFECTING MARKETING To purchase this visit here: http://www.activitymode.com/product/mkt-510-assignment-2-factor-affecting-marketing/ Contact us at: SUPPORT@ACTIVITYMODE.COM MKT 510 ASSIGNMENT 2 FACTOR AFFECTING MARKETING MKT 510 Assignment 2 - Factor Affecting Marketing Strategy- Walgreens Ibuprofen Go to a local store that sells store brands or off-brand consumer products. Choose any off-brand consumer product that you want to reposition into a national brand. To qualify as a product for this assignment, the consumer product should not be currently represented by an advertising campaign. (A quick Google search, as well as the absence of ads for the product in your daily life, is one way that you can verify a product’s lack of an associated major advertising campaign). For this assignment, you will be creating an advertising campaign to launch this off-brand product to national prominence. Determine whether you wish to mimic an existing advertising campaign or whether you wish to create a completely unique campaign altogether to launch the selected product. Go to the following pages of the United States’ Census Bureau’s Website and locate information regarding the market segment that the selected product is geared toward: American Fact Finder:http://factfinder2.census.gov/faces/nav/jsf/pages/searchresults.xhtml?refresh=t 2012 National Population Projections: Summary......

Words: 951 - Pages: 4

Premium Essay

Factors Affecting Retailers

...4, pp. 138-150, Apr 2011 Factors Affecting Retailers Attitude towards Manufacturers: A Study on Unilever Intisar Alam, 2Afreen Choudhury* Business School, BRAC University, Bangladesh 2Faculty of Business Administration, East West University, Bangladesh *ac@ewubd.edu 1BRAC 1Muhammad Abstract: The study addresses broadly the performance related issues as to what extent is the impact of various factors responsible in terms of retailers for doing business with manufacturers in FMCG (Fast Moving Consumer Goods) sector at Dhaka in Bangladesh. The theoretical framework was designed based on the literature and hence two hypotheses were formulated. The samples were selected by Proportionate Stratified Sampling method. The data were collected by distributing 10 items questionnaires to 50 retailers under different categories in Dhaka. The questionnaire was developed on the basis of exploratory research which were used to measure retailers attitude. Data collected were sorted out and keyed in into SPSS and were analyzed using descriptive statistics to answer the research question. Using the Factor analysis we have extracted four factors and named those factors as Manufacturer’s Production Standard, Managerial Efficiency, Promotional Capability and Customer Solution Capability. The result of the Multiple Regression analysis showed that there is a significant relationship between retailers’ attitude (dependent variable) and the factors determined in the factor analysis (independent......

Words: 7236 - Pages: 29

Premium Essay

Factors Affecting

...controlling managing stress by directly altering situations Edward, 1999. It alters either the environment itself the environment interacts. This type reaction of coping is more stressor and it tends to be used by the people with high score on the big fire personality super factor conscientiousness Watson & Hubbar, 1996. Emotion-oriented / emotion-focused coping In contrast, emotion coping strategies involves the individual’s attempts to regulate emotional responses to, and decrease the effects of a stressful situation Edwards, 1999. This coping strategy can change a person’s emotional response to the stressor. This type of coping usually decreases arousal. People are likely to adopt emotion-focused coping itself and so they must alter their perception of, or responses to, the stressors. Studies with male participants have indicated that those perceiving less control over events are less likely to use problem-focused strategies involving direct actions and more likely to use emotion-focused strategies such as distraction and emotion support David&Sals, 1999. If he doesn’t think anything he does at work ultimately affects whether he gets did off, he is less likely to use active coping strategies. Another type of emotion-focused is venting. Penne baker, 1989 asked a group of college students to write for twenty (20) minutes, a day of for four (4) consecutive days. They were told their writing samples would remain confidential. They gave half of them referred to as......

Words: 1327 - Pages: 6

Free Essay

Factors Affecting

...CURRICULUM VITAE [pic] [pic] P.O. BOX 62000 - 00200, NAIROBI KENYA e-mail: wguyo@jkuat.ac.ke PHONE: +254-722-593525 warioguyo@gmail.com PERSONAL INFORMATION Sex: Male Date of birth: 11th.May.1975 Nationality: Kenyan ID No. 12754448 Marital Status: Married Religion: Muslim CAREER OBJECTIVE To work in a challenging and dynamic position in an area of Professional Human Resources training, development and Knowledge management, with a view of integrating creativity, team work and research to provide practical way forward that will map comprehensive strategies for human capacity development PERSONAL PROFILE • Good communication and interpersonal skills with ability to relate to people at all levels. • Ready to learn and take instructions. • Strong team leadership character, trustworthy and reliable personality. • Excellent endurance and ability to work under pressure and dead lines. • Able to mix and socialize quickly with people of diverse cultures and background. • Strong ambitions for success with equally focused determination and stamina to achieve. EDUCATIONAL BACKGROUND Date Institution/Award 2007 – 2012 Jomo Kenyatta University of Agriculture and Technology, School for Human Resource Development. Doctor of Philosophy in Human Resource Management 2005 – 2007 Jomo Kenyatta University of Agriculture......

Words: 2494 - Pages: 10

Assistir Pato Pato Ganso Dublado Online | Community Zone | Nathan Fillion