Premium Essay

Factors Affecting the Consumers' Adoption Intention of E-Wallet in Malaysia

In: Business and Management

Submitted By yongwei
Words 5991
Pages 24

E-Wallet had been receiving enormous attention globally due to its high innovativeness as a secondary option to leather wallet. Usage of credit cards, cash or checks had been reduced due to the advancement of technology and emergence of e-Wallet. E-Wallet is an easy-to-use, convenient electronic prototype which acts as a secure global payment system by using only a mobile smartphone. This study is directed towards developing a model to explain the consumer's’ intention to adopt e-Wallet in the social context. It adopts Consumer Need for Uniqueness Theory based on the concept of Counter-Conformity Motivation (CCM) also known as Need For Uniqueness. Many researchers had explored the relationship of consumer’s intention to adopt on the technological usage context. However, little research in social context had been carried out. Therefore, this paper aims to examine the factors affecting the consumer adoption intention in social context. This paper found that CCM, self-identity and word-of-mouth (WOM) are the salient determinants in this study of knowledge of consumer adoption intention in e-Wallet.

Keywords: e-Wallet, intention to adopt, counter-conformity motivation, need for uniqueness
1.0 Introduction

According to the historical evidence, the first use of money is assumed to have started around 600 BC in term of coins (Davies and Davies, 2002). However, the world is evolving, due to the rapid change in technology. Most of the consumers have changed their ways of making bill payment. E-Wallet is the latest trend and phenomenon as the outcome of technology advancement (Patel,V, 2016).
Not only that, Doan, N (2014, p. 6) claims that Mobile Wallet can also be known as Digital Wallet when the smartphone can function as the leather wallet. Mobile wallet is simply defined as a payment solution for the consumers as they would be able to make…...

Similar Documents

Premium Essay

Factors Affecting the Demand of Smartphone Among Young Adult.

...International Journal on Social Science Economics & Art Conceptual Paper: Factors Affecting the Demand of Smartphone among Young Adult. Mei Min, Chow1, Ling Hong, Chen2, Jian Ai, Yeow3, Pei Wah, Wong4 1,2,3 Faculty of Business & Law, Multimedia University (MMU), 75450, Bukit Beruang, Melaka, Malaysia. E-mail:;; 4 Centre for Diploma Programmes, Multimedia University (MMU), 75450, Bukit Beruang, Melaka, Malaysia. E-mail: Abstract— The term ‘Smartphone’ has commonly discussed among young adult especially students from higher learning institutional. Cell phone has becoming a part of their life-tool eventually. Young adult eventually used their phone to communicate with people, alarming themselves from few reminders, direct ways, downloading songs and games, texting messages and more. According to Rice and Katz (2008), the cell phone can be said as a social medium that developing into a multimedia digital platform which has the ability to provides, obtains, and shares personal and social information. However, the market eventually has a higher technology which is called Smartphone. Several industries have hurriedly espoused mobile devices, such as personal digital assistants (PDAs) which have the capabilities of integrating wireless connections and mobile devices that auxiliary pushed the demand effectively in every industry by having a new buzzword, “Smartphone,” illustrates this popular......

Words: 5574 - Pages: 23

Premium Essay

Factors Affecting the Customer Satisfaction in E

...FACTORS AFFECTING THE CUSTOMER SATISFACTION IN E-BANKING: SOME EVIDENCES FORM INDIAN BANKS Abstract This study evaluates major factors (i.e. service quality, brand perception and perceived value) affecting on customers’satisfaction in e-banking service settings. This study also evaluates influence of service quality on brand perception, perceived value and satisfaction in e-banking. Required data was collected through customers’ survey. For conducting customers’ survey likert scale based questionnaire was developed after review of literature and discussions with bank managers as well as experts in customer service and marketing. Collected data was analyzed using principle component (PCA) using SPSS 19.0. A result indicates that, Perceived Value, Brand Perception, Cost Effectiveness, Easy to Use, Convenience, Problem Handling, Security/Assurance and Responsiveness are important factors in customers satisfaction in e-banking it explains 48.30 per cent of variance. Contact Facilities, System Availability, Fulfillment, Efficiency and Compensation are comparatively less important because these dimensions explain 21.70 percent of variance in customers’ satisfaction. Security/Assurance, Responsiveness, Easy to Use, Cost Effectiveness and Compensation are predictors of brand perception in e-banking and Fulfillment, Efficiency, Security/Assurance, Responsiveness, Convenience, Cost Effectiveness, Problem Handling and Compensation are predictors of perceived value in e-banking.......

Words: 5273 - Pages: 22

Premium Essay

Factors Affecting Demand of Smartphone

...Inquire, Inspire and Innovate BRM 2044 RESEARCH METHODS FOR BUSINESS The Factors Affecting the Purchase Intention of the Consumers toward Smartphone. TRIMESTER 2, 2012/2013 Lecturer: Wendy Teoh Ming Yen Lecture section | BM 202 | | Student’s Name | Student’s ID | Student’s Major | Signature | (Group Leader)Member 1: | THEO WAI KIAN | 1102700074 | BANKING AND FINANCE | | Member 2: | MAH JIA YEE | 1102701193 | BANKING AND FINANCE | | Member 3: | CHEN ZI XIANG | 1111112600 | HUMAN RESOURCE | | Member 4: | TAY KHENG GUAN | 1101106830 | HUMAN RESOURCE | | Table of Contents Index Page Cover Page 1 Contents 2-3 Chapters 1: Introduction 4-11 1.1 Introduction 4-6 1.2 Background of the research and research question 6-7 1.3 Research objectives 8 1.4 Significance and justification of the study 8-9 1.5 Research scope 9 1.6 Definition of the key terms 10 1.7 Organizational of Research 11 Chapters 2: Literature Review 12-19 2.1 Introduction 12 2.2 The theory 12-13 2.3 Dependent variable 13-15 2.3.1 Purchase intention of smartphone 14-15 2.4 Independent variables 15-19 2.4.1 Product features 15-16 2.4.2 Price 16-17 2.4.3 Brand name 17-18 2.4.4 Social influences 18-19 2.5 Conclusion 19 Chapters 3: Research Methodology 20-29 3.1 Development of Research framework and hypotheses 20-22 3.1.1 Social influences 21 3.1.2 Product features 21 3.1.3 Brand names 22 3.1.4 Price 22 3.2......

Words: 12112 - Pages: 49

Premium Essay

Factors Affecting Adoption of Green Consumerism

...this change. Population growth and economic development are driving consumption around the world and will continue to do so as billions of consumers – especially in China, India and other emerging economies add to the demand for goods and services. This has resulted in depletion of several valuable natural resources. Green consumerism refers to recycling, purchasing and using eco-friendly products that minimize damage to the environment. More and more businesses and industries are joining in the green movement, either out of a real interest in saving the planet or a desire to capitalize on the growing consumer demand for greener ways. For example, Wal-Mart anticipates savings to the tune of billions of dollars by reducing packaging across the supply chain and Wells Fargo issues carbon credits to offset its customers' credit card purchases. Very few consumers, who have realized the importance of going green, have been practicing it. For many, the perception about the idea is vague. Many organizations are actively trying to induce a paradigm shift in their green marketing strategies to enable them to reach the consumer. Has their attempt in this endeavour yielded results? The study is aimed at exploring the answers to these questions. Purpose and Scope of the Study This study is an attempt to understand the attitude consumers have towards green consumerism particularly with reference to their purchase and consumption patterns and give suitable suggestions......

Words: 2274 - Pages: 10

Free Essay

Investigation of Factors Affecting Healthcare Organization’s Adoption of Telemedicine

...Proceedings of the 33rd Hawaii International Conference on System Sciences - 2000 Investigation of Factors Affecting Healthcare Organization’s Adoption of Telemedicine Technology Paul Jen-Hwa Hu University of South Florida Patrick Y.K. Chau University of Hong Kong Olivia R. Liu Sheng University of Arizona Abstract Recent advances in information and biomedicine technology have significantly increased the technical feasibility, clinical viability and economic affordability of telemedicine-assisted service collaboration and delivery. The ultimate success of telemedicine in an adopting organization requires the organization’s proper addressing both technological and managerial challenges. Based on Tornatzky and Fleischer’s framework, we developed and empirically evaluated a research model for healthcare organizations’ adoption of telemedicine technology, using a survey study that involved public healthcare organizations in Hong Kong. Results of our exploratory study suggested that the research model exhibited reasonable significance and classification accuracy and that collective attitude of medical staff and perceived service risks were the two most significant factors in organizational adoption of telemedicine technology. Furthermore, several implications for telemedicine management emerged from our study and are discussed as well 1. Introduction Telemedicine is essentially about use of information and biomedicine technology to support, facilitate or improve......

Words: 6881 - Pages: 28

Premium Essay

Factors Affecting Consumer Behavior in Product Choices

...FACTORS AFFECTING CONSUMER BEHAVIOUR ON PRODUCTS CHOICES:A SURVEY OF SUPERMARKETS IN ELDORET TOWN ABSTRACT This study will look on the ability of the local supermarket to take in to account the consumer buying behavior and characteristic as a baseline for defining marketing programs. To better understand why consumers buy as they do, many marketers turn to the behavioral sciences for help. Similarly, there are numerous theories, models and concepts making up the the field. These variables and the buying process are usually affected by relations with other people too. The study will look at how individuals interact with family, social class, and other group who may have influences. The study will be conducted in Eldoret town in the month of January 2011, and will adopt a survey design. The study will target customers, managers from 10 major supermarkets, cashiers, accountants and supermarkets attendants. Data will be collected using questionnaires, and analyzed using statistical techniques. Similarly some variables of special interest to marketers include motlvation, perception, learning, attitudes, and lifestyle. Much of what we know a bout these psychological [interprets} variables draws from ideas originally developed in the field of psychology. Inadditon,a solid understanding of consumer behavior is necessary because consumer actions influences the success or failure of marketing strategy, and because firms must create marketing mix that satisfies customers. ......

Words: 9926 - Pages: 40

Premium Essay

Factors Affecting Demand of Pineapple in Malaysia

...ECO 740 ECONOMIC ANALYSIS MASTER IN BUSINESS ADMINISTRATION “FACTORS AFFECTING DEMAND OF PINEAPPLE IN MALAYSIA” PREPARED FOR: Prof Madya Dr Rosita Suhaimi PREPARED BY: Azarudin Bin Berudin (2013803912) Cecilia Amid (2013859584) Daphne Gayle (2013278394) INTRODUCTION Global price hikes in food has created a global crisis that affects both developed and developing countries. Initial causes of the price spikes included unseasonable droughts in grain producing nations which can be attributed to climatic change and rising oil prices. The rise of oil prices exacerbated costs of fertilizers and transportation of food. The increased farming use in biofuels, growing consumer demand, global population growth and structural changes in trade and agricultural production has also lead to the price increase of food and made it unaffordable for many people. In Malaysia, the Agrofood Policy (2011-2020) was formulated to ensure food security, enhance global competition, increase farmers’ income, ensure agro-food sector’s sustainable growth and boost food production to meet growing population demand. The period is a critical time as Malaysia plans to achieve an advanced high-income economy (in line with the 10th Malaysia Plan, 2011-2015) with consumers’ need for quality, safety, nutrition, functionality and environmental sustainability. Demand for local fruits is expected to increase at a growth rate of 2.3% annually from 2.7 million metric tonnes in 2010 to 3.3 million metric tonnes by......

Words: 2736 - Pages: 11

Premium Essay

Factors Influencing the Consumer Buying Decision of Mobile Phone in Malaysia

...MARKETING RESEARCH METHODS ASSIGNMENT 1 (RESEARCH PROPOSAL) Factors influencing the consumer buying decision of mobile phone in Malaysia Group Members: Word count-2579 1.1 Introduction 1.1 Background With recent advancements in technology, the term mobile phones become obsolete and is replaced with the word ‘smart phones’, which has adjusted its position as the ‘new information medium’ (May and Hearn, 2005), due to the ever increasing convenience and features, such as, MMS, GPS, video call services and many more, allowing society itself to shift towards smartphone purchases (Min, et al., 2012). AC Neilsen (2012) reported that Malaysia is ranked highly in its region for smartphone usage, a total of 27%, while the closest contenders have only a slight difference in percentage (Thailand, 28% and Philippines, 29%). Furthermore, the perception of smartphones being a luxury item or a status symbol shifts to it being viewed as a necessity to daily life (Walsh and White, 2006) may have added the increase in usage rates, this can be supported by a study conducted by Syed Yahya Kamal, Syed Ardi and Tasir, Zaidatun (2008), which reported that mobile phones were viewed as a necessity by university students as it changed the methods of learning in universities. For example, info graphic research showed that out of the 57% mobile phone users, 40% use their phones to study before exams (Alexander, 2011).......

Words: 6959 - Pages: 28

Premium Essay

Critical Success Factors of E-Learning Adoption

...496 Critical Success Factors for E-Learning Adoption Spiros Borotis Athens University of Economics and Business, Greece Panagiotis Zaharias Athens University of Economics and Business, Greece Angeliki Poulymenakou Athens University of Economics and Business, Greece Chapter XXXV ABSTRACT E-learning attracts considerable interest in contemporary corporate training curricula. As it concerns a  considerable  investment,  organizations  that  tend  to  adopt  and  maintain  it  effectively  and  efficiently   in the long term need to learn from the pioneers. Authors’ experience and extensive literature review lead to 11 critical success factors, which promise to increase the awareness towards the most common impediments. Those critical success factors include the alignment with business objectives; leadership; empowerment of the learning aspect; technological infrastructure; blended instruction; careful design; evaluation and feedback; time and space to learn; motivation to learn; usability; and complete knowledge of learners’ characteristics. Copyright © 2008, Idea Group Inc., distributing in print or electronic forms without written permission of IGI is prohibited. Critical Success Factors for E-Learning Adoption INTRODUCTION E-learning is increasingly recognized as an important mean in delivering effective and relevant training in the workplace. This new training delivery mode exploits the power of Web networking and capitalizes on corporate technology......

Words: 7282 - Pages: 30

Premium Essay

Factors Affecting Consumer Purchase Intention Towards Consumer Durables : a Comperative Study of Lg & Videcon

...PROJECT REPORT ON FACTORS AFFECTING CONSUMER PURCHASE INTENTION TOWARDS CONSUMER DURABLES (A COMPERATIVE STUDY OF LG & VIDECON) UNDER GUIDANCE Prof. S.k.Chadha In the partial fulfillment of the requirements of the Final Project for the degree of Masters in Business Administration Submitted By Navdeep MBA International Business University Business School Panjab University, Chandigarh ACKNOWLEDGEMENT I am overwhelmed with pleasure and deep sense of gratitude towards University Business School, Chandigarh for giving me such an opportunity to do the research project which has opened my vision towards rich experience of the theory implications and practical applications studied in the MBA course.  I express a heartfelt thanks to my guide Prof. S.K.Chadha who has helped me in choosing and doing......

Words: 7843 - Pages: 32

Premium Essay

Factors Affecting Students' Online Shopping Attitude and Purchase Intention in Ho Chi Minh City

...VIETNAM NATIONAL UNIVERSITY – HOCHIMINH CITY INTERNATIONAL UNIVERSITY SCHOOL OF BUSINESS BUSINESS RESEARCH METHOD GROUP REPORT Research project title: FACTORS AFFECTING STUDENTS' ONLINE SHOPPING ATTITUDE AND PURCHASE INTENTION IN HO CHI MINH CITY In Partial Fulfillment of the Requirements of the Degree of BACHELOR OF ARTS in BUSINESS ADMINISTRATION Ho Chi Minh City, Vietnam 2014 Group members: Student Number 1. 2. 3. 4. 5. Name ID Student Name 1. 2. 3. 4. 5. Responsibility in Assignment Participation % * Signatures: a. ____________________________________ b. ____________________________________ c. ____________________________________ Date Submitted: _________________________ TABLE OF CONTENTS CHAPTER I: INTRODUCTION I. II. III. BACKGROUND RATIONALE RESEARCH OBJECTIVE CHAPTER II: LITERATURE REVIEW I. II. III. IV. V. INTRODUCTION REVIEW OF RELATED THEORETICAL STUDY INFLUENCE OF INTERNET ONLINE ON CUSTOMER FACTOR AFFECTING ADOPTATION OF ONLINE SHOPPING CONTRIBUTION OF STUDY CHAPTER III: METHODOLOGY I. II. III. IV. RESEARCH PROCESS RESEARCH STUDY TARGET SAMPLE DATA COLECTION Chapter 1: INTRODUCTION I. Background of Research Nowadays, with the rapid development of Internet technology, online shopping is becoming common and even inevitable among people in different age. Consumers choose online shopping which is another shopping channel that is more convenient and express than the traditional shopping pattern, and these......

Words: 3721 - Pages: 15

Premium Essay

Mrkt 410 Assignment 1 Factors Affecting Consumer Behavior

...Internal, External, and Situational Factors Affecting Consumer Behavior MRKT 410 Consumer Behavior March 29, 2015 University of Maryland University College Introduction We do everything for a reason, even if we can’t articulate what the reason is. The goal of marketing is to satisfy consumers’ needs. That is why understanding motivation would lead to understanding why consumers do what they do. Different individuals react differently to the same stimulus. Below are influences that affect consumer behavior that include internal, external, and situational factors. Internal Factors Internal influences are what personally influence an individual based on lifestyle and way of thinking. * Age: Consumers of different age groups have different needs and wants. People that belong to the same age group share a set if common cultural experiences that they carry throughout life (Solomon, 2013). The energy drink Red Bull targets young people and introduced it in bars, nightclubs and gyms. * Gender: Gender distinctions start at a very early age (Solomon, 2013). A simple example is that men purchase different things than woman do. Studies proved that women tend to spend more than men (Mohan, 2012). * Perception: The process by which people select, organize and interpret sensations and how people add meaning to the raw sensations (Solomon, 2013). Consumers who viewed themselves as socially conscious tended to place more weight on issues such as environmental impact......

Words: 1055 - Pages: 5

Premium Essay

Factors Affecting Gold Price in Malaysia

...Applied Scientific Research Factors Affecting the Price of Gold in Malaysia Hanif Zakaria, Nabilah Abdul Shukur, Salwani Affandi, Wan Mansor Wan Mahmood Faculty of Business Management Universiti Teknologi MARA, Dungun, Terengganu, Malaysia Received: March 9, 2015 Accepted: June 16, 2015 ABSTRACT Gold is a precious metal which serves as both financial and real assets. The value of gold in the society goes more than just economic, as it is also treasured as a storage and display of mammon and culture.Of late, the price of gold is not stable in which it tends to oscillatecontingent on the economic condition. In the long-run, its prices keep increasing due to high demand and inadequate supply worldwide. However, in the short-run, its price seems to be volatile due to various potential reasons. Therefore, this study was conducted to determine the factors influencing gold prices in Malaysia. In order to achieve the objective, Stata software was used to assess the prospective relationships between the gold prices as the dependent variable and the inflation rate, interest rate and exchange rate as independent variablesby using Pooled Ordinary Least Squares (POLS) methodology. The monthly data employed in this study spans across a 14 years period from year 2000 until 2013. The results revealed that the rates of inflation, exchange and interest were significantly related with gold prices in Malaysia in different magnitude and direction.It is......

Words: 3969 - Pages: 16

Premium Essay

Factors Affecting Consumers Resistance to Innovation

...JÖ N K Ö P I N G I N T E R N A T I O N A L BU SI N E SS SC H O O L JÖ N KÖ P IN G U N IVERSITY F actors A ffecting C onsumer R esistance t o Innovation -A study of Smartphones- Master Thesis within Business Administration Author: Kamran Khan Kim Hyunwoo Tutor: Desalegn Abraha Jönköping May 2009 Abstract Background: In mobile phone industry, Smartphones are gaining popularity as an effective communication tool, providing users with “Smart” functionalities of both cell phone and Personal Digital Assistant (PDA). Experts in mobile industry expect that smartphones are going to be dominant in mobile phone market. However, Smartphone industry is facing a different reality, with its declining sales and less market share, forcing research companies (Gartner, Canalys, etc.) to change their expectations. This situation leads us to another important and often ignored perspective of innovation challenges, i.e. consumers' resistance; as consumers' adoption and purchase decision makes a significant difference in the success of innovative products. Problem: Innovation has been called as a key factor for companies to survive and grow in the long run, especially in the dynamic & complex markets and uncertain economic circumstances. Despite the successful outcome of innovations, inhibition or delay in the diffusion of innovation may translate this success into market failure, where resistance has been called as one of the main reasons for inhibiting......

Words: 25400 - Pages: 102

Free Essay

Factors Affecting

...CURRICULUM VITAE [pic] [pic] P.O. BOX 62000 - 00200, NAIROBI KENYA e-mail: PHONE: +254-722-593525 PERSONAL INFORMATION Sex: Male Date of birth: 11th.May.1975 Nationality: Kenyan ID No. 12754448 Marital Status: Married Religion: Muslim CAREER OBJECTIVE To work in a challenging and dynamic position in an area of Professional Human Resources training, development and Knowledge management, with a view of integrating creativity, team work and research to provide practical way forward that will map comprehensive strategies for human capacity development PERSONAL PROFILE • Good communication and interpersonal skills with ability to relate to people at all levels. • Ready to learn and take instructions. • Strong team leadership character, trustworthy and reliable personality. • Excellent endurance and ability to work under pressure and dead lines. • Able to mix and socialize quickly with people of diverse cultures and background. • Strong ambitions for success with equally focused determination and stamina to achieve. EDUCATIONAL BACKGROUND Date Institution/Award 2007 – 2012 Jomo Kenyatta University of Agriculture and Technology, School for Human Resource Development. Doctor of Philosophy in Human Resource Management 2005 – 2007 Jomo Kenyatta University of Agriculture......

Words: 2494 - Pages: 10