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Fair Trade

In: Business and Management

Submitted By business2012
Words 1622
Pages 7
The following essay addresses the issue of fair trade and basic fair trade business strategies of 50 sampled companies which operate around the world. The main emphasis is to assess which fair trade strategies and actions can be found in company reports and to identify best practice approaches. Based on these findings, I will be dealing with the question if the strategies can be worth adapting by German retailers.
"Never before have had so many people so much in common, but never before have the things that divide them been so obvious.”
Due to the fact that profit maximization and long-term maintenance of a business company are still the main business objectives global trade, free markets and globalization are the talks of today. At the same time organizations, institutions and governments share a vision of people of different nationalities and cultures which are able to trade resources across boundaries. However, it is not easy to maintain that when globalization does not favor those who want to trade fair-minded and reasonable.
Besides there is a need for regulations when nation´s own global trading policies together with international corporations´ desire to increase their profits result in manipulated international trade pacts and agreements.
Nevertheless fair trade is an effective way of development cooperation and for that reason millions of famers around the world symbolizes this way of participation in global trade relations, kids in school, healthy environment and thriving communities. In order to facilitate fair trade, involved institutions have to stick to the agreed rules, not using unfair advantages and provide equal opportunities. Therefore there has been a growing fair trade movement around the world, where local producers are able to fairly trade their products.
The results of the analysis show that only 8 out of 50 companies could relate to…...

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