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Gap Analysis of Icddr, B

In: Business and Management

Submitted By asmitaanuva
Words 4865
Pages 20
CHAPTER# 1
INTRODUCTION
1.1 Rationale of the Study:
The research has been conducted to assess the level of satisfaction that the patients are receiving from the ICDDR, B hospital sector. This study is conducted in consideration of the ICDDR, B’s successful implementation and continuous process of providing special care to lowest income people. This study contains graphs and figures and also some suggestions that can be taken by ICDDR, B in order to improve their service in their hospital sector. The Gaps model has been discussed, also the strategy by ICDDR, B has been put forward in this report. Using the data followed by the survey, we will be able to pinpoint the strong points of their service sector and specify the reasons of their success. Moreover, the study shall be a potent tool in providing other hospitals the specific strengths of their services. This study could be used as a benchmark for other hospital who have been struggling to deal with patients in terms of providing appropriate service. 1.2 Background of the Company: 1.3.1 About the Company’s Service Offerings Formation and other relevant information about the company’s operations:
The International Centre for Diarrhoeal Disease Research, Bangladesh (ICDDR, B) is an international health research organization located in Dhaka, Bangladesh. Dedicated to saving lives through research and treatment, ICDDR, B addresses some of the most critical health concerns facing the world today, ranging from improving neonatal survival to HIV/AIDS. In collaboration with academic and research institutions over the world, ICDDR, B conducts research, training and extension activities, as well as programmer-based activities, to develop and share knowledge for global lifesaving solutions.
ICDDR, B is one of the leading research institutes in Bangladesh, releasing, according to the Thomson Reuters…...

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